Haitham Fathy

Experience

• 

  Vodafone

  Jan 2010 - Dec 2018

  ( Retail , Direct & Indirect ,Outdoor, Reseller ) - Responsible for developing, deploying & delivering analysis over consumer sales channels & products performance applying excellent analysis techniques & modeling to get the best insights.- delivering a high level of insights to advise senior leadership about business progress and market updates, providing actionable, data-driven recommendations.- Managing sales channels budget and P&L, with a continuous review for actuals versus targets & forecasting.- Set up, maintain, and continuously enhance performance measurement KPIs to improve channels sales and quality. - Developing target setting & distribution modules considering channels strategy & module.- Commission, Incentive design, calculations, and payouts to improve business performance.- Market share analysis and improvement over regions & segments.- Managing Sales channels utilization and optimization activity Show less InsightsMonitor progress vs. milestones for the stages of departmental sales plan production, and provide frequent status reports to top managementAnalyze generated revenue for products and stores (ARPU)Deliver Progress component's in department's monthly and quarterly reviewsAnalyze sales trend reports in terms of any unusual trend/behavior on channels performance and reasons behind itPerform analysis over revenues and costs towards profit maximization and cost efficiencyTerminals sales & stock analysis ensuring stock availability in retail based on stores profile, and efficient stock allocation to utilize allocations cost & time-TargetSetting retail Budget with segment and finance team ensuring matching with company strategy.Distributing channel target over retail stores ensuring fair distributions and considering stores profiling to get best results and achieving channel targetEnsuring that the requested target is compatible with channel profitability targets-ReportingEnsuring accurate and solid reporting baseWorking with technology team to avail the needed reports over retail performanceIdentifying opportunities for efficiencies and enhancing reports that are more professional and efficient.-Commission & Incentives Implementation & calculation of commission schemes, in alignment with budgets, in terms of calculation, analysis & deliveryAnalyze applied commission scheme & incentives to ensure the efficiency and accuracy of the payout assuring not exceeding the budgetUse the incentive budget in a good manner to maximize channel sales and achieve requested targets.- KPIsResponsible for retail teams KPIs in terms of setting, communications & monthly reporting.Set smart KPIs for the teams and ensure alignment, and integrity with strategic directions of the department-Productivity ReportsAnalyzing stores utilization & sales trend in each area for building expansion plan & counters capacityBuild service level model to enhance customer experience Show less - Distribute Channel target over retail stores in mathematical way.- Design contests & incentives with the segment teams to prompt the sales of specific products.- Align with decision support team where incentive or contest budget is available and allocated.- Building insight team reports and models with DWH and being vocal point with DWH teams.- Responsible for sales quality reports in terms of generated revenues & activation KPIs.- Managing retail stores banding & categorization reports.- Calculating the terminals & headcount utilization for retail stores. Show less

  • Consumer Insights Senior Team leader

    Apr 2018 - Dec 2018

  • Retail Insight Team leader

    Jan 2016 - Mar 2018

  • Retail insight SR. Specialist

    Aug 2014 - Dec 2015

  • Retail Insight Advisor

    Dec 2012 - Aug 2014

  • Retail Inaight Cordinator

    Oct 2011 - Dec 2012

  • Inventory Control Coordinator

    Jan 2010 - Oct 2011
• 

  Etisalat

  Jan 2019 - now

  SMB Insight Manager

  2019-01 - Current SMB Insight Manager - Providing customized analysis and insights to support management decision making, and provide deep diving, ad hoc analysis to improve business performance.- Providing analysis & insights over segments, products performance & geographical distribution, market share, revenue generation & potential areas for growth.- Assessing products & segments performance identify opportunities or challenges.- Consolidate key market, customer, and competitor and new product introduction data and translated into visual key insights and opportunities for sales channels. - Increasing efficiencies in time to produce reports and data updates, allowing more time for detailed analysis.- Developing & maintaining accumulative institutional history of the generated data for knowledge sharing.- Drive the monthly, quarterly and annual budget review and forecast highlighting any deviation.- Target distributions among sales channels ensuring logical and stretched target in line with department strategy -Monitoring and analyzing revenues, P&L for Sales channels & with insights and recommendations. - Measure and perform sales quality analysis over sales & products in terms of ARPU, lifetime & churn, billing.- Work closely with product owners for products launches and sales teams & customer feedback. Show less