Kieran Greene

Experience

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  Virgin Media Ireland

  Jan 2015 - Sept 2016

  Managing direct ad campaigns using TV3's ad server for display and video.Monitoring placements and campaigns for performance and delivery. Developing strategies to increase campaign performance.Investigating and resolving delivery and performance issues.Liaising with the sales team to pull inventory forecasts and approving their outgoing proposals.Identifying and recommending solutions to help streamline the pre and post-sales process for campaign execution.Pro-actively analysing campaign performance and recommending campaign optimisations. Preparing and delivering campaign reports for the sales team. Participating in the creative pre-sale process for any of TV3’s potential clients, agencies and/or partners.Managing the Junior Achievement Ireland Programme for TV3. Show less Creatively writing some of the highest viewed articles for Xposé.Preparing and uploading V.O.D to 3player, SKY and UPC.Successfully prioritising tasks in the daily workflow to make sure deadlines and targets are reached.Analysing and monitoring Xposé’s daily content, pushing out selected content on social media with the aim to generate a larger audienceImplementation of YouTube’s Digital Content Rights which has been successful at detecting and removing copyright infringed contentSupported the implementation of the Amazon Affiliates program as secondary course of income.Collaborating with team members to provide high quality to Xposé’s viewersManaging the Junior Achievement Ireland Programme for TV3.Troubleshooting and resolving technical issue.Live-tweeting Rugby World Cup 2015 matches to provide further online media coverage of the event. Show less

  • Digital Ad Operations Executive

    Mar 2016 - Sept 2016

  • Online Content Producer

    Apr 2015 - Mar 2016

  • Online Content Internship

    Jan 2015 - Mar 2015
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  Balls Media

  Oct 2016 - Aug 2017

  Advertising Operations Manager

  Responsible for the planning, management and reporting of all direct &programmatic advertising campaigns; display, video and native.● Implementation of commercial sales strategy for the company; buildingout strategic agency/ programmatic rate card, identifying and buildingnew revenue opportunities.● Responsible for the planning and execution of a brand newprogrammatic plan for Balls Media; growing Balls Media’s programmaticrevenue through the developments of the OMP, PMPs andProgrammatic Guaranteed deals - responsible for a 175% growth inprogrammatic revenue.● Building and managing and relationships with Trading Desks, DSP's,Exchanges and Balls Media’s SSP's.● Negotiate deals and contracts with buyers and third parties to monetizeinventory.● Educating and upskilling the sales & operations team on how to sellprogrammatically.● Analysing performance of ad products - responsible for a 585% YOYincrease in viewability.● On-going analysis of new digital advertising technologies (DataManagement Platforms, Ad Servers, Ad Exchanges, etc.)● Key contact and support for ad operations/ programmatic across theteam.● Analyse data to make accurate changes to the SSP to increase revenue.● Position Balls Media as a leader in programmatic trading within Ireland. Show less

• 

  Google

  Aug 2017 - Nov 2023

  Supporting Global Partnership sales users through email customerservice tools.Troubleshooting account issues where required and providing accountadministration support.Supporting the implementation and optimization for Google’s Programmatic monetization and Platform solutions.Contributing to automation efforts to increase operational efficiencies.Creatively problem-solving account issues, such as a decline in revenue or a product not functioning correctly.Keeping up to date with the Advertising Industry and the latest in Ad Technology, feeding back relevant news/ updates to the wider team.Handling and interpreting large volumes of data.Proactively contributing to the analysis and optimization of processesand internal reporting. Show less

  • Global Video Lead - Global Partnerships

    Jun 2022 - Nov 2023

  • Principal Partner Manager, Global Partnerships

    May 2022 - Nov 2023

  • EMEA Video Lead

    Jan 2022 - Nov 2023

  • Senior Strategic Partner Manager

    Nov 2020 - May 2022

  • Strategic Partner Manager (UK/I)

    Jul 2019 - Nov 2020

  • Account Strategist, Global Partnerships Sales Engine

    Jan 2018 - Jul 2019

  • Global Partnerships Sales Engine Representative with Google via Morgan McKinley

    Aug 2017 - Dec 2017
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  IAB Ireland

  Mar 2019 - Nov 2023

  Board Member - IAB Video Council
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  UCD Michael Smurfit Graduate Business School

  Sept 2020 - Sept 2022

  Executive MBA
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  Auth

  Nov 2023 - now

  Chief Executive Officer

  Leading the establishment & development of an industry leading Ad Tech platform, Auth.Auth provides a Transparent monetisation solution to seamlessly deliver a quality advertising experience to your users. Deliver optimal revenue via a Simplistic operational platform for today & beyond.Built for CTV & Display, with over 1B monthly ad requests since establishment in November '23