Nathaniel Willan

Experience

• 

  Viejas Casino & Resort

  Jan 2013 - now

  - Tracked and analyzed direct and interactive marketing campaigns.- Used statistical analysis and reports to create campaigns.- Coordinated and monitored the maintenance, integrity, and security of several databases.- Written code to generate the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.- Performed data extraction and lead generation.- Evaluated and optimize effectiveness of marketing campaigns.- Provided internal support to all database users, including training, troubleshooting, and coding.- Created custom reports.- Analyzed previous marketing campaigns.- Demonstrated proficiency in the use of many computer programs and programming languages.- Carried out daily campaign processes, including start-to-finish scope.- Scheduled and coordinate text and creative content.- Analyzed campaign for key metrics.- SQL script writing. Show less - Assisted the Vice President of Player Development on developing and providing multiple reasons for hosts to contact players by one-on-one dissemination of information regarding appropriate incentives, programs, promotions, and entertainment offers to maximize guest loyalty. - Administered and expanded the Player Development database resulting in more efficient reporting for senior management to decide on new enrollment strategies.- Created and managed action plans based on guests' accounts to provide ideal experience for guests while also ensuring optimal company growth by creating return visits to the property.- Worked closely with other departments to plan and execute successful player development special events that deliver growth and support the brand strategy. Show less - Responsible for expanding a individual database of over 900 accounts by maintaining and cultivating relationships with high worth clientele. - Analyzed individual accounts to determine the appropriate amount of compensation to issue in order to increase the company’s growth. - Assisted Player Development with a strategic game plan and training to ensure they are able to hit company goals with confidence.- Kept an open door policy so that any individual in the company who seeks information feels comfortable with any inquires they may have.- Created department training manual and checklists for new hires to understand each component of the job for a successful outcome. Show less

  • Manager of Marketing Analytics

    Nov 2022 - now

  • Senior Marketing Analyst

    Feb 2022 - Nov 2022

  • Database Marketing Specialist

    Oct 2020 - Feb 2022

  • Player Development Manager

    Feb 2020 - Oct 2020

  • Casino Host / Departmental Trainer

    Sept 2014 - Feb 2020

  • VIP concierge

    Sept 2013 - Sept 2014

  • V-Club Ambassador

    Jan 2013 - Sept 2013
• 

  Dexcom

  Jan 2019 - Jun 2019

  Quality Assurance Complaint Specialist- Temp Contract

  - Performed routine complaint system data entry, documentation while in charge of reviewing and evaluating individual complaints Per Standard Operating Procedures. - Documented recorded, and analyzed adverse incident factors on all individual customer complaints in accordance with domestic regulations of the FDA 21 CFR Part 803. - Did routine internal audits on complaints to ensure the highest quality of document recording and reporting.Used Agile, Reliance, and Share Support Tool to generate data and report reportable complaints to the FDA. Show less