Anna Howden

Experience

• 

  McDonald's

  Apr 2015 - Sept 2016

  HR (PSO) Auditor

  - Audit the people practices in both McOpCo and Franchise restaurants. - Excellent communication, building strong relationships founded on trust and confidentiality. - Identify HR issues and report insights nationally to restaurant and head office management.- Knowledge of HR practices and employment legislation.- Project leadership and management for revised audit guidelines. Redesigned process to a streamlined approach. - Achieved growth of PSO* in Franchise - 13 new clients. *People Satisfaction Opportunity (PSO) is an initiative designed to help bring focus to people practices in NZ McDonald’s restaurants. It is a measurement tool that provides restaurant and head office management insight into basic people practices. Show less

• 

  James Group Real Estate Ltd

  Sept 2016 - Nov 2019

  Marketing Executive

  - Implementation and management of brand strategy across all platforms.- Budget management.- Design, develop and curate all print and e-marketing.- Increase brand awareness/recognition and brand loyalty.- Cement James Group's niche position within the Commercial & Industrial market.- One direct report- Social media & PR management.- Design and JG branding (advanced InDesign).- Organise lead generation events – Investment seminars and Annual Corporate Golf Day.

• 

  Bank of New Zealand

  Nov 2019 - now

  - Working cross functionally: Savings & Investments, Business Lending & Wealth.- Implement integrated marketing activity for key audiences delivering to portfolio strategies, plans and targets; end to end management.- Project managed campaigns using the test, refine and learn approach to drive continuous improvement and development.- Owning and supporting campaigns across CLM, acquisition and retention.- Budget management.- Stakeholder management and engagement - Training and supporting the wider Marketing Communications team. Show less

  • Acquisition, Customer Experience and Retention Manager

    Sept 2020 - now

  • Marketing Associate

    Nov 2019 - Sept 2020