Sia Mehta

Experience

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  Big Brothers Big Sisters of Canada

  Sept 2009 - Jun 2013

  Student Volunteer

  I tutored kids aged 09-13 twice a week for a year. This required a friendly reliable approachable personality, patience, and good interpersonal skills.

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  Trinity College School - TCSBears

  Sept 2009 - Jun 2013

  Brand Ambassador

  Led the school admissions student program. This position was a highly coveted one. Toured prospective international students and their families and encouraged them to be a part of the community whilst managed and co-ordinated the 50 member team.

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  7 pines

  Jun 2012 - Jul 2016

  PR and Marketing Intern

  Designed content for an online presence of this boutique hotel (Facebook and booking sites). Strategized their advertising programme and led the sales/reservations programme, communicating promotions, prices and logging accurate bookings. Effectively communicated customer allergies, dietary needs and other special requests with kitchen staff.

• 

  Hamilton Mehta Productions Inc.

  Jun 2014 - Aug 2014

  Production Assistant

  Managed 12 lead actors on the Toronto, Canada, location of feature film ‘Beeba Boys’, directed by Oscar-nominated filmmaker Deepa Mehta. Organized their on-set timely arrival/departures and food requirements with efficiency, practicality, and friendliness.

• 

  Ranika Design

  Jul 2014 - Aug 2016

  Design and Communications Intern

  Contributed creatively to a leading manufacturer, designer, and exporter of women’s fashion accessories by designing handbags that were ordered by clients such as Zara, Monsoon Accessorize, Mango and Anthropology. Corresponded with clients, organized and recorded information on Excel and pitched trends to buyers through PowerPoint presentations. Working at this dynamic fashion house required me to be creative, on the ball, and innovative with good time management and communication skills.

• 

  Sitara*

  Sept 2015 - May 2017

  Director of Front of House

  Managed a 5-person team during the academic term of university. Crafted a vivacious venue for the Show, obtaining publication reviews such as "The Sitara* Fashion show took us out of the bubble of St. Andrews”. Increased ticket sales by 32%.

• 

  Commonwealth Human Rights Initiative

  Jun 2016 - Jul 2016

  Marketing and PR Intern

  Contributed to CHRI’s independent research influencing bills and legislations whilst digitally spreading awareness of human rights across the commonwealth community. Compiled and designed a series of reports that were published online. Established new connections, successfully marketing and growing the CHRI network.

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  Newslaundry

  Jul 2017 - Aug 2017

  Social Media Marketing Intern

  Created the social media strategy for a first of its kind journalist forum in India and wrote copy to develop a bank of posts for Twitter and Instagram. Live tweeted from the event and achieved #TMR as a trending hashtag.

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  EAST Lifestyle

  Sept 2017 - Jan 2018

  Fashion PR and Marketing Assistant: Intern

  Achieved coverage for the 'Keys to Freedom' charity collection by pitching to influencers at a Press Day, in addition to assisting at their press day event. Drafted weekly reports analysing website and email campaign productivity on Google Analytics and carried out social media content generation. Provided strategic and tactical support to the e-commerce team in rebranding the website, wrote copy, carried out site audits and made html edits in Business Manager.

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  Flint Public Relations

  Jan 2018 - Apr 2018

  Publicity Assistant: Intern

  Acquired and logged international and national coverage for the Lumiere London '18 and The London Art Fair PR Campaigns. Additionally met with clients, built media lists, and contacted and pitched journalists for the following campaigns: Artichoke PROCESSIONS 2018, SP Books, Hignell Gallery, and Established & Sons.

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  Racepoint Global

  Apr 2018 - Nov 2018

  Assistant Client Executive

  An assistant client executive on Racepoint Global’s technology team, I worked for a variety of B2B and B2C clients including Extreme Networks, Forrester, Huawei and Cyber Security Challenge UK. I conducted account activities and ensured client deliverables were met, stayed on top of industry trends which enabled me to identify proactive comment opportunities and rapid responses and engaged with media and analyst communication to assist the team in generating top-tier coverage. Additionally, my client portfolio enabled me a greater understanding between the growing integration of tech and the fashion industry. Show less

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  Ranika Design

  Dec 2018 - now

  • Chief Product Officer

    Jun 2021 - now

  • Head of Design and Product Development

    Dec 2018 - now

  • Head of Design and Product Development

    Dec 2018 - now