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Edrie S.

Edrie S.

Instructional Assistant

Followers of Edrie S.164 followers
location of Edrie S.Hong Kong SAR

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  • Timeline

  • About me

    Ecommerce Analytics Manager at Dr. Martens

  • Education

    • City University of Hong Kong

      2004 - 2007
      Bachelor of Business Administration (BBA) Service Operation Management

    • The Chinese University of Hong Kong

      2011 - 2013
      Master of Science (MSc) Marketing

  • Experience

    • The Hong Kong University of Science and Technology

      Sept 2007 - Sept 2012
      Instructional Assistant

      • Conduct tutorial for market research tool, SPSS • Supervise students’ projects in the course Marketing Research

    • Nielsen

      Sept 2012 - Jan 2015
      Senior Analyst

      A key member in Retail Measurement providing marketing insight for FMCG clients• Provide marketing and sales solutions to help clients achieve their KPIs • Drive client satisfaction by delivering actionable recommendations through regular presentations and ad hoc analysis• Conduct training for new joiners and clients on Nielsen software and methodology• Prepare ad hoc analyses independently to resolve client concerns by structuring working process and coaching subordinate to complete the request• Deliver on-site category review presentation with actionable insights Show less

    • K-Matrix Digital Intelligence Limited

      Feb 2015 - Sept 2015
      Senior Digital Analyst

      • Perform digital analytic and social listening on forums, Facebook and Weibo• Act as a project leader of a team of 4 to develop project roadmap, workflow, schedule and monitor the implementation and delivery• Work closely with top tier local and mainland brand including one of the top large mainland IT company to develop digital marketing strategy• Deliver on-site presentation and reports for clients with actionable insight

    • Hong Kong Tourism Board

      Apr 2016 - May 2019

      • Identify key insights through data analysis and make actionable recommendations to digital team for content, engagement and paid media optimization.• Develop, maintain, and optimize digital analytics reports by integrating various data source such as Facebook and Instagram Insight, 3rd party tools, Google Analytic, SEM, lead conversion, consumer research and secondary data.• Manage research and media agencies on data support and performance monitoring• Email marketing and grow database by lead ad optimization eg. retargeting Show less

      • Senior Executive, Digital Marketing

        Apr 2018 - May 2019

      • Executive, Digital Marketing (Research & Analysis)

        Sept 2016 - May 2019

      • Analyst, Strategic Planning

        Apr 2016 - Sept 2016

    • Pandora

      May 2019 - Mar 2020
      Digital Analytics Manager

      • To be the Pandora APAC Adobe Analytics power users who analyze eCom website and sales data for actionable insights, responsible for tag implementation and provide user training to APAC markets• work with digital marketing team to evaluate campaign performance • work with CRM team to perform analysis which integrates online and offline consumer data to understand the full consumer journey

    • Vans, a VF Company

      Jun 2020 - Aug 2021
      Assistant Content & Analytics Manager

    • Dr. Martens plc

      Aug 2021 - now
      Ecommerce Analytics Manager

  • Licenses & Certifications