Marc Oomen

Experience

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  HEINEKEN

  Mar 1994 - Aug 1997

  Account Manager On Trade

  Responsible for market share and profitability growth in the on-trade market of the Heineken brands in a geografical area around Rotterdam. Arranging loans, closing purchase contracts, acquisition of new projects. Implementing Trade Marketing programs.

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  Vrumona

  Sept 1997 - Sept 2002

  P&L responsible for the mineral water and sports-drinks portfolio, among others 3 international license brands. Marketing strategy, communication strategy, innovation, business development, 2 reports. Achievement: Successful acquisition of a competitive water brand, relaunch of flagship brand. Developed and implemented national consumer promotions for the focus brands portfolio. 2 reports

  • Product Group Manager

    Oct 1999 - Sept 2002

  • Sales Promotion Manager

    Sept 1997 - Sept 1999
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  The HEINEKEN Company

  Nov 2002 - Dec 2006

  Local Heineken representative to Tempo Beverages, ltd, Heineken's license-partner (in which Heineken owns a minority stake). Managed the beer marketing. Portfolio strategy, channel strategy, business development, marketing-communication planning and execution. P&L responsible for Heineken licensed beer brands. 7 (in-)direct reports in marketing team. Achievements: Developed beer marketing curriculum to improve the marketing team standards, improved profitability of IL market by managing a major change in the supply chain for 2 brands. Improved relationship between Heineken and Tempo executives allowing Heineken to increasing its stake in Tempo Beverages. Show less

  • Business Development Manager

    Mar 2006 - Dec 2006

  • Country Manager Israel

    Nov 2003 - Mar 2006

  • Area Export Manager

    Nov 2002 - Oct 2003
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  Macronome - Ontwikkeling en Advies

  Jan 2007 - Apr 2010

  Owner

  Macronome - Ontwikkeling en Advies was my private company that has provided strategic Sales & Marketing Services to established companies and start-ups in the Food & Beverages industry. Through Macronome I have held various ad interim positions and have done consultancy projects.

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  Vrumona, Subsidiary of Heineken NV

  Mar 2007 - Sept 2007

  A.i. Projects Export Strategy & Business Development

  Achievement: Conducted a feasibility study on international potential of the Vrumona energy drink brand Climax. Desk Research & Strategy Development Achievement: Developed the portfolio strategy for the Vrumona energy- and sports drinks for the Dutch market. Brand- & product development & licence-management.

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  Winetracks International, Subsidiary of Baarsma Winegroup Holding

  Oct 2007 - May 2008

  A.i. Start-up General Manager

  Winetracks Internatioal has been established in 2007 and is a company that markets branded wines.Responsible for the P&L and organization. Managed the transfer of Canei brand running business from Pernod-Ricard to the newco Winetracks International. 4 reportsAchievements: Found and contracted new distributors in the major markets, developed and implemented an aggressive growth strategy, re-launched the international brand and set up the BU organization. Initiated an innovation funnel. Show less

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  Oud Reuchlin & Boelen, Subsidiary of Baarsma Winegroup Holding

  Jun 2008 - Nov 2008

  A.i. Commercial Director

  Oud Reuchlin & Boelen is a major quality wine import & distribution company in the Netherlands.Temporary replacement of the Sales Manager and the Marketing Manager. Responsible for customer service-, marketing and sales. Large accounts in on-trade, wholesale and off-trade. 30 reports.Achievement: Developed a new organization structure for the sales, marketing- & customer service departments.

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  De Wijnbeurs, Subsidiary of Baarsma Winegroup Holding

  Dec 2008 - Apr 2009

  A.i. Business Development Manager

  The #1 direct seller in quality wines in the Netherlands. Helping the Wijnbeurs management team in developing the company commercial strategy. Major challenge was to transfer this classic direct mail seller into a profitable online business. Achievement: Developed and implemented a long-term commercial strategy to make the company return to a profitable business. Developing and implementing the company acquisition strategy.

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  Anonymous pre start-up

  May 2009 - Oct 2009

  A.i. Consultancy Project

  Marketing Consultancy on start-up innovative alcoholic beverage company

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  Novescor GmbH, Germany

  Oct 2009 - Mar 2010

  A.i. Consultancy Project

  Consultancy on Benelux market launch for German premium organic ice cream producer

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  JetDrinks BV

  Dec 2009 - Nov 2010

  JetDrinks is an independent beverage company from the Netherlands, founded in 2001. JetDrinks supply customers in both on- and off-trade with innovative fruit smoothie and iced coffee beverage concepts that combine trendiness, high quality, convenience and an interesting profit-margin. All beverage concepts have been developed in-house. Achievement: Developed an aggressive growth strategy for a non-alcoholic beverage company

  • Co-owner

    Apr 2010 - Nov 2010

  • Project

    Dec 2009 - Mar 2010
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  Alpha Flight Services

  Jan 2011 - Oct 2012

  Commercial Manager

  Account Management and Customer Service Management; Establish and maintain communication links and working relationships with all customer contacts and internal stakeholders as well as fast and faultless follow-up on service-change requests by customers. Coordinate all Alpha AMS departments to deliver to the agreed customer service levels. 2 reports.Protect Account Profitability, costing and pricing of menus and services. Planning and executing Meal Presentations. Take part in international tenders and co-manage contract renewals. Achievements: Improved Commerce Department processes, resulting better and timelier output. Improved the planning, processes and impact of our meal presentations. Developed and presented a more structural approach to handling accounts and managing account profitability for Alpha AMS. Pro-actively helped setting up frequent inter-departemental meetings to discuss strategic- and organizational issues and improve co-operation. Show less

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  Gate Gourmet

  Nov 2012 - Jul 2014

  Supply Chain Manager

  Responsible for the Central Warehouses, Operational Buying and Procurement departments of both production units. 23 reports. Member of the Senior Management Team. Post merger context: Alpha Flight Services has been acquired by Gate Gourmet Amsterdam in November 2012. Gate Gourmet Amsterdam operates two catering units in Boesingheliede and Schiphol.Achievements: Post-merger harmonization of warehouse and purchasing teams, suppliers, materials and processes. Implementation of SAP ERP system in Boesingheliede unit. Initiated and completed major tenders and saving projects. Achieved savings targets in 2013 and ytd 2014. Show less

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  Port of Amsterdam

  Sept 2014 - Jan 2024

  Building and leading a new department with 3 agile multi-disciplinary (digital) product teams and a support team. We develop and support products, processes and digital applications to create value for our customers, co-workers and organization. We work in close co-operation with the IT-department to improve working processes. 30 direct reports. During this period I have transformed my team in several stages through selection and outflow of staff, recruitment of new roles and forming a close-knit, result-oriented team of 10 professionals. We deliver marketing strategy development and implementation, customer satisfaction programs, commercial intelligence, product development, partnership management and digital transformation. Building a new cruise proposition. Lead the negotiations of the annual harbor dues indexation with representatives of the port business community resulting in a new agreement.

  • Head of Products & Services

    Mar 2021 - Jan 2024

  • Head of Marketing & Product Development

    Mar 2015 - Mar 2021

  • a.i. Marketing Advisor

    Sept 2014 - Feb 2015
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  Oriëntatie

  Feb 2024 - Sept 2024

  Transitie naar Publieke Sector

  Oriëntatie voor transitie naar de publieke sector zoals woningcorporaties, waterbedrijven, zorg, onderwijs.

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  De Alliantie

  Oct 2024 - now

  Manager Wonen

  Verantwoordelijk voor de resultaten van een team van gebiedsmanagers, specialisten, en coördinatoren. Samen zorgen we voor het goed beheren en verhuren van sociale huurwoningen van de Alliantie in Almere, zodat we de huur- en woonervaring van onze huurders steeds beter te maken. Samen met externe partners en lokale overheden werken we aan stedelijke vraagstukken en dragen bij aan een prettige en betrokken leefomgeving voor onze bewoners.