Boyong Yuan

Experience

• 

  World Health Organization

  Aug 2006 - Apr 2010

  Media Officer

  Project and Crisis management on Public Health Communication- Supported Melamine crisis, bird flu, swine flu, Wenchuan Earthquake emergency response with communication tasksCreate Public Health Activities and Publications- Organised Annual World Health Day, Smoke-free Shanghai Expo campaign, Biannual China – WHO National Collaboration StrategySupport executive communication tasks- Accountable for speech drafting, engage media and interviews, press conferences, bilateral governmental memos etc.- Maintain government relations with the Ministry of Health, and draft bilateral news releases, speeches for the Chief Representative.- WHO China website update and maintenance.Internal communication- Responsible for internal newsletters and events to improve cross-departmental collaboration and understanding;- Organise internal training on leadership, co-create team-building events with CDC/Ministry and other foundations to enhance collaboration.Project management:- National and provincial public health spokesperson training Show less

• 

  Bayer

  Apr 2010 - May 2020

  Bayer China’s corporate brand assets Management- Interact with product brands, support business growth while supporting Bayer brand building- Annual Brand Value assessment for corporate/product brand calibration;- Manage corporate outdoor signage, advertisement, corporate visual identity and critical events that promote Bayer reputation to critical stakeholders, such as China International Import Expo;- Design omnichannel brand strategy to engage traditional and online media promotion;- Promote brand awareness and increase acceptance by producing flagship brand roadshows and events.Employer Branding- Promote Bayer’s employer branding, collaborating with core HR functions such as talent acquisition, totalbenefits and talent development.Corporate Event Management- Manage team to deliver corporate key events such as annual galas, digital summits, diversity weeks, socialinnovation roadshows.CSR and Sustainability Communication- Manage Corporate Brand and Sustainability message house and content database for CEO externalengagement;- Conceptualise Corporate CSR and Sustainability strategies according to government priorities;- Promote brand awareness in diplomatic space; Show less Product Stewardship- Support product launch and promotion with Sustainability and CSR projects- Communicate Bayer as a trustworthy brand, increase brand impact, acceptance and trust among consumers.- Manage product competitiveness and reducing PR risks in sustainability topics.Lead corporate social innovation- Set roadmap and develop Bayer Better Life Social Innovation campaign;- Provide funding and technical support to 10 social startups in food security, health and social development.Sustainable Supply Chain Management- Set China supply chain sustainability goals and targets, reducing PR risks;- Promote those targets with critical suppliers and make improvements such as emissions;- Organise media coverage on a sustainable supply chain to elevate corporate brand value. Show less Promote efficiency projects for internal philanthropic policies- Launch local donation process for rapid response to local societal needs and corporate sustainable businessdevelopment;- Design products such as team building, business development, and marketing activities around sustainability,address business needs while responding to social development.Advocate China CSR projects to global initiatives- Achieved 8/12 projects selected for Bayer global foundation supporting pool- Established working relationship Show less

  • Senior Manager, Corporate Brand Management, CSR and Sustainability

    Oct 2018 - May 2020

  • Senior Manager – CSR and Sustainability

    May 2016 - Oct 2018

  • Manager – Corporate Social Responsibility

    Nov 2013 - May 2016

  • Assistant Manager – Corporate Social Responsibility

    Apr 2010 - Nov 2013
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  Bayer (China) Limited

  Jan 2016 - now

  Senior Manager, CSR and Brand Management
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  Hult International Business School

  Sept 2020 - Aug 2021

  Mba Graduate

  Specialised in STEM tracks, and awardee for Hult Future Mindset and Challenge

• 

  Beijing Hongdandan Education and Culture Exchange Center

  Nov 2020 - now

  Council member
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  NetEase Youdao

  Sept 2023 - May 2024

  Director

  Leading social innovations and collaborations which lead to market strategies, business opportunities, brand management and government/social relations in the education technology industry.