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Danilo De La Cruz, B.S.B.A., CPA, CMA

Danilo De La Cruz, B.S.B.A., CPA, CMA

Accounting, Finance, Business and Management Consultant

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  • Timeline

  • About me

    Accounting, Finance, Business and Management

  • Education

    • University of the East

      1976 - 1980
      Bachelor of Science in Business Administration Accounting

  • Experience

    • Comprehensive Business Services

      Feb 1996 - now
      Accounting, Finance, Business and Management Consultant

      Controllership, external audit and government audit management, FP&A and finance special projects, finance and accounting staff recruitment and training, accounting systems implementations and enhancements, general business and management advisory

    • Coinamatic Canada Inc.

      Jun 2001 - Nov 2013
      Regional Controller - Central Region

    • TOMATO KING 2010 INC

      Nov 2013 - Jun 2016
      Corporate Controller

    • Redmond Distributing Inc

      Jun 2017 - Apr 2018
      Corporate Controller

      Moved banking relationships, renegotiated flexible, better financing and bank covenants; developed reports in NetSuite and reconciled warranty accounts, finalized distribution agreements with foreign HVAC suppliers, and reduced operating expenses.

    • Facility Plus

      Oct 2018 - Jun 2019
      Accounting Controller

      Enhanced daily sales reporting broadcast to all team members, key contact for annual external audit, suppliers and consultants, streamlined and tightened financial controls on company issued credit cards, implemented proper employee contract files and documentation.

    • River Rock Laundry

      Jun 2019 - now
      Finance and Accounting Consultant (Remote)

      Developed financial accounting procedures, quarterly financial reports for The Board, 10-yr and 5-yr financial forecasts, financial reports package for financial institution and other ad-hoc reports and analyses to senior management. Provide finance operations guidance and controllership functions.

    • Everest Clinical Research

      Nov 2021 - Dec 2022
      Finance Consultant (Remote)

      Critical member of financial reporting transition team converting CAD to USD, financial software transition and implementation team handling migration from QuickBooks to NetSuite. Worked on ad-hoc assignments including SRED data gathering and reporting, and liaison of the 2021 external annual audit team.

    • National Yacht Club

      Jan 2023 - Mar 2023
      Financial Accounting Consultant

      2023 - Hired back to ensure the smooth personnel transition and moving to a new banking partner. 2019 - 2022 Interim finance position completing club budget for 2020 and 2021, managed change of auditors, streamlined month-end and member billing process, collections, online deposit and payment procedures, and completed financial reporting enhancements to Jonas Club accounting software, managed COVID-19 relief programs and trained incoming finance and accounting officer.

  • Licenses & Certifications

    • Chartered Professional Accountant

      Chartered Professional Accountants of Ontario (The Institute of Chartered Accountants of Ontario)
      Jun 2014
      View certificate certificate

    • Certified Management Accountant

      The Society of Management Accountants of Ontario
      Oct 1995
      View certificate certificate

    • Certified Public Accountant (C.P.A.)

      Philippine Institute of Certified Public Accountants
      May 1982