Artur Asatridis

Experience

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  Kazakhtelecom JSC

  Jun 2002 - May 2004

  Marketing Manager
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  Betfair

  Jul 2006 - Aug 2008

  As the driving force behind Betfair's triumphant entry into the CIS region, specifically Russia and Ukraine, I formulated the launch strategy and spearheaded the implementation of strategic marketing initiatives, encompassing advertising, sponsorship, and PR. Through these endeavors, I achieved rapid expansion of the company's business and cemented a robust presence in the region.Some notable accomplishments during my tenure include:- Devising a highly successful launch strategy that helped establishing a formidable market presence.- Steering the execution of strategic marketing endeavors, encompassing advertising, sponsorship, and PR.- Effectively propelling the company's business growth in the region.- Establishing a robust brand presence and reputation in both Russia and Ukraine. Show less

  • Country Manager, Russia & Ukraine

    Apr 2007 - Aug 2008

  • Marketing Manager, CIS

    Jul 2006 - Mar 2007
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  PokerStars

  Oct 2008 - Apr 2016

  As a vital member of the senior leadership team, I oversaw the group's most lucrative business unit, crafting and executing the regional business strategy while managing a team of local country managers across six primary markets.Key Achievements:- Managed a monthly budget exceeding $20 million, contributing to a remarkable annual turnover of over $250 million.- Cultivated a high-performing team, recognised as the top contributor to our company's 'Great Place to Work' ranking.- Attained the highest market share in the company's history, reaching an impressive 74%.- Initiated and directed lobbying efforts in key markets, including Russia, Ukraine, and Estonia.- Launched and led profitable regional live poker festivals.- Produced and aired successful local poker TV shows.- Executed impactful influencer marketing campaigns, collaborating with renowned sports stars such as Ronaldo, Shevchenko, Neymar, Nadal, and more. Show less As Ukraine's Country Manager, I orchestrated the development and execution of a market entry strategy, successfully introducing poker as a new category to the Ukrainian audience and establishing a highly profitable and sustainable business.Key Achievements:- Attained a top-eight market position, generating $35 million in annual turnover.- Implemented a consistently profitable 360-degree marketing plan.- Achieved industry-leading brand awareness (72%) and brand consideration (78%).- Pioneered celebrity and influencer marketing strategies for a digital business.- Orchestrated the inaugural televised poker event in Ukraine and hosted the EPT in Kiev.- Formulated a replicable business strategy adopted in other markets. Show less

  • Regional Director, Eastern Europe & CIS

    Dec 2012 - Apr 2016

  • Country Manager, Ukraine

    Oct 2008 - Nov 2012
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  UpGames

  Sept 2017 - Nov 2020

  Co-Founder & CEO

  As the founder of a product startup, I conceived a vision to provide truly mobile-first and highly innovative social gaming solutions to the global market.Key Accomplishments:- Developed the top-rated poker app on both the App Store (4.9) and Google Play (4.8).- Acquired 1.5 million registered users with 150,000 MAU.- Achieved category-leading retention metrics, with R1 at 46% and R7 at 20%.- Established a loyal in-house team, including a robust C-suite.- Cultivated a unique company culture founded on principles of radical openness and trust.- Successfully navigated three rounds of financing, culminating in an early exit. Show less

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  Asatria

  Nov 2020 - now

  Founder

  With over 16 years of extensive business related experience, I help building and scaling successful businesses.

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  Scaleo

  Dec 2023 - now

  Chief Strategy Officer