Arvind Passey

Experience

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  German Remedies Ltd

  Mar 1981 - May 2005

  Sales

  The job revolved around the magnetic gyrations of words. Thus creating convictions and selling concepts while astride finely crafted expressions was a continuous joy. Have marketed products of Schering, Boehringer Ingelheim, Asta, Homburg, Beecham, Nordmark, Falk Pharma etc.

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  PT education

  Nov 2005 - Sept 2007

  Head - Corporate Communications

  Communication has always been the common link in all my job profiles but this one takes me nearest to a fuller realization of what my aptitude has been whispering to me. From effectively using technology in the garb of email and SMS to working on the ideation of media policies, from the conceptualization of creatives to coordinating with the in-house designers and the adagencies, from extracting the best out of media marketers to orchestrating the right PR, from yearning to learning, from the pleasure of creating to the pleasure of being complimented… one of the most satisfying times indeed. Show less

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  BIFM

  Oct 2007 - Feb 2010

  Head - Corporate Communications

  BLB is one of the leading Arbitrageurs in India. The group also controls BIFM, a leading finance education provider. My job here included taking care of the ad artworks by co-ordinating with the in-house design team, other creative inputs that may be essential for internal or external use, and media planning etc. I am also a part of the committee that works in tandem with the CBSE and NSE for a course in financial markets management for class XI and XII students. Have edited the books that are and will be used by these students.Have successfully conceptualized and got executed a number of relevant marketing communication artworks through the in-house design team. These included prospectuses,brochures, one-pagers, standees, banners, and other communication material for print. Have conceptualized and got made a number of web banners, e-mailers, redoing of the companywebsite too.Was responsible for ensuring media coverages that included publications like TOI, NBT, DJ, Dalal Street, Business World, Aspire, and BT. Radio campaigns were negotiated and the spots conceptualized for two years running. Show less

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  BLB Limited

  Oct 2007 - Feb 2010

  Head - Corporate Communications

  BLB is one of the leading Arbitrageurs in India. The group also controls BIFM, a leading finance education provider.Responsible for all that was essential for internal or external communication. I was also a part of the committee working in tandem with CBSE and NSE and edited the books for the finance course conceptualised.Have successfully intellectualized every possible marketing communication artworks through the in-house design team.Have ensured targeted media coverage that included publications like TOI, NBT, DJ, Dalal Street, Business World, Aspire, and BT. Radio campaigns were negotiated and the spots conceptualized for two years running. Show less

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  Samsung Mobile

  Nov 2011 - Jun 2015

  Mobiler (Brand Ambassador)
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  The Education Post

  May 2012 - Mar 2019

  Senior Columnist
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  EPN- EDUCATION POST NEWS

  Mar 2019 - Apr 2021

  Editor In Chief