Arvind Passey

Arvind Passey

Sales

Followers of Arvind Passey7000 followers
location of Arvind PasseyDelhi, India

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  • Timeline

  • Skills

    Corporate communications
    Blogging
    Marketing communications
    Advertising
    Public relations
    Editing
    Content development
    Creative writing
    Social media
    Media relations
    Journalism
    Content writing
    Management
    Press releases
    New media
    Media planning
    Marketing
    Research
    Publications
    Internal communications
    Photography
    Brand management
    Social media marketing
    Digital marketing
    Integrated marketing
    Copywriting
    Storytelling
    Publishing
    Newspapers
    Marketing strategy
    Content strategy
    Digital media
    Writing
    Content management
    Copy editing
    Strategic communications
    Magazines
    Market research
    Reputation management
    Training
    Leadership
    Editorial
    Crisis communications
    Poetry
    Stories
    Publicity
    Newsletters
    Brochures
    Web content
    Feature articles
  • About me

    Senior Columnist (The Education Post at The Education Post

  • Education

    • A. MJMC - Journalism & Mass Communication. Punjabi University

      -
      MJMC Journalism & Mass Communication

      My MJMC thesis was "Emergence of blogging and micro-blogging as a new-age tool for mass communication."

    • FMS, Delhi University (PGDMM)

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      PGDMM Sales & Marketing Management
    • Pro.- Certificate in German. Hansraj College, Delhi University

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      Certificate in German German
    • Pro.- Certificate in Office Computing. IGNOU

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      Cert in Office Computing Office computing applications
    • Pro.- PGD in Publishing & Advtg. Shankar's Academy, New Delhi

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      PGD in Publishing & Advertising Book Publishing & Advertising
    • Z. Bundelkhand University (B.Sc)

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      B.Sc Botany, Zoology, Chemistry

      Activities and Societies: Won All India Inter-Varsity Debate Championship

    • B. MA - English Literature. Punjabi University

      1986 - 1988
      MA Literature in English
    • Bundelkhand University

      -
  • Experience

    • German Remedies Ltd

      Mar 1981 - May 2005
      Sales

      The job revolved around the magnetic gyrations of words. Thus creating convictions and selling concepts while astride finely crafted expressions was a continuous joy. Have marketed products of Schering, Boehringer Ingelheim, Asta, Homburg, Beecham, Nordmark, Falk Pharma etc.

    • PT education

      Nov 2005 - Sept 2007
      Head - Corporate Communications

      Communication has always been the common link in all my job profiles but this one takes me nearest to a fuller realization of what my aptitude has been whispering to me. From effectively using technology in the garb of email and SMS to working on the ideation of media policies, from the conceptualization of creatives to coordinating with the in-house designers and the adagencies, from extracting the best out of media marketers to orchestrating the right PR, from yearning to learning, from the pleasure of creating to the pleasure of being complimented… one of the most satisfying times indeed. Show less

    • BIFM

      Oct 2007 - Feb 2010
      Head - Corporate Communications

      BLB is one of the leading Arbitrageurs in India. The group also controls BIFM, a leading finance education provider. My job here included taking care of the ad artworks by co-ordinating with the in-house design team, other creative inputs that may be essential for internal or external use, and media planning etc. I am also a part of the committee that works in tandem with the CBSE and NSE for a course in financial markets management for class XI and XII students. Have edited the books that are and will be used by these students.Have successfully conceptualized and got executed a number of relevant marketing communication artworks through the in-house design team. These included prospectuses,brochures, one-pagers, standees, banners, and other communication material for print. Have conceptualized and got made a number of web banners, e-mailers, redoing of the companywebsite too.Was responsible for ensuring media coverages that included publications like TOI, NBT, DJ, Dalal Street, Business World, Aspire, and BT. Radio campaigns were negotiated and the spots conceptualized for two years running. Show less

    • BLB Limited

      Oct 2007 - Feb 2010
      Head - Corporate Communications

      BLB is one of the leading Arbitrageurs in India. The group also controls BIFM, a leading finance education provider.Responsible for all that was essential for internal or external communication. I was also a part of the committee working in tandem with CBSE and NSE and edited the books for the finance course conceptualised.Have successfully intellectualized every possible marketing communication artworks through the in-house design team.Have ensured targeted media coverage that included publications like TOI, NBT, DJ, Dalal Street, Business World, Aspire, and BT. Radio campaigns were negotiated and the spots conceptualized for two years running. Show less

    • Samsung Mobile

      Nov 2011 - Jun 2015
      Mobiler (Brand Ambassador)
    • The Education Post

      May 2012 - Mar 2019
      Senior Columnist
    • EPN- EDUCATION POST NEWS

      Mar 2019 - Apr 2021
      Editor In Chief
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Arvind Passey
      Best Reviewer 2012 BTB Literary Awards Dec 2012 This publisher has initiated awards for writers and for the best book reviewer...
    • Awarded to Arvind Passey
      MOB!LER of the Year 2011 Samsung Mobiles, Seoul, Korea Dec 2011 Samsung has a global Mob!ler program... and I was the chosen one from India.
    • Awarded to Arvind Passey
      Published articles - Besides the ones already mentioned, articles published in 'The Huffington Post' India, Business Insider, MarketingBuzzar, AwazAapKi, IndianExponent, Bluzog etc. Please reach out for my blog to access more details on these posts and articles. Blog: www.passey.info