Madeline Stone

Experience

• 

  The American Pavilion at the Cannes Film Festival

  May 2013 - May 2013

  Intern

  Worked with industry professionals and members of the American PavilionParticipated in panels with industry professionalsAssisted the American Pavilion by providing craft services at several 6-hour eventsAttended press screenings of upcoming films

• 

  Prism Design, Inc.

  Jul 2013 - Jan 2014

  Intern

  Summer and Winter InternManaged the company blogHelped to maintain strong customer relationships Completed research assignments for the principal owner of the companyAssisted in an effort to reorganize the office

• 

  PreCash

  May 2014 - Aug 2014

  Marketing Intern

  Summer InternManaged and wrote content for company blogPlanned marketing strategy around Evolve Money appManaged all social media profiles for Evolve Money appCompleted research assignments for the marketing director

• 

  WFU Office of Communications and External Relations

  Sept 2014 - May 2015

  News Intern

  Wrote media advisories Contacted media about Wake Forest University eventsReported on campus events for the university homepage as well as the Wake Forest faculty and staff homepage

• 

  Academy Sports + Outdoors

  Jun 2015 - May 2017

  Monitored Academy’s brand image across major social networks, mined social conversations for opportunities to engage, and managed organic content publishing via the Spredfast platformProvided insight, analysis, and strategic recommendations in monthly reportsCompiled media lists and contacted media about company events via CisionWrote and edited internal team member communications, executive speeches, media pitches and press releases Developed marketing launch and sustainment plan for the Academy Sports blog.Wrote and assigned blog entries.Managed the editorial calendar for the communications team.Wrote media advisories and contacted media about upcoming Academy Sports events.

  • Communications Coordinator

    Aug 2015 - May 2017

  • Marketing Communications Intern

    Jun 2015 - Aug 2015
• 

  Wake Forest Magazine

  Aug 2015 - Dec 2015

  Magazine Intern

  Wrote articles for Wake Forest's alumni magazineConducted interviews for magazine features both in person and by phone

• 

  Zoes Kitchen

  May 2017 - May 2018

  Public Relations Coordinator

  Zoes Kitchen was a fast-casual Mediterranean restaurant concept with 250+ locations concentrated in the southeast prior to being acquired by CAVA.Increased consumer-facing media coverage by 100% by proactively pitching local and national media on company initiatives and distributing press releases via Cision and MeltwaterSecured placements in regional newspapers and national publications including USAToday.com and CookingLight.comDrafted social media copy and managed organic content publishing across major social networks via the Spredfast platformManaged 60 local TV appearances and in-restaurant interviewsDrafted and managed publishing of blog contentMedia-trained regional spokespeopleManaged influencer relationships Show less

• 

  Steemit

  Jul 2018 - Nov 2018

  Public Relations and Special Events Manager

  Wrote and executed content strategies for public relations, social media, and special event campaigns Planned national and international company events, designed company spaces at trade shows, and attended networking eventsArranged media interviews with executive-level team members and managed social media profiles for the Chief Executive OfficerRecovered and assisted users experiencing technical issues on Steemit.com

• 

  Khoros

  Mar 2019 - Dec 2021

  Provide strategic counsel to Fortune 50 clients on best practices for social programs Develop strong POVs and consult key clients during pivotal moments for brandsCollaborate across teams to build robust brand voice guides and social-friendly FAQs Analyze campaigns for optimization and strategic opportunities to improve sentiment and quality of conversations Manage social media coordinators by facilitating opportunities to grow and reach goals Moderated social platforms, developed and implemented content strategy, crafted post copy, managed content calendars, and provided strategic roadmap recommendations for Fortune 50 clients and accounts totaling more than 250M followersProvided strategic insights for brands during critical global momentsSupported key social media activations for clientsProduced deep-dive analytics reports, insights and recommendations

  • Associate Strategist

    Oct 2020 - Dec 2021

  • Social Media Coordinator

    Mar 2019 - Oct 2020
• 

  Berlin Cameron

  Dec 2021 - Sept 2022

  Senior Social Media Account Executive

  Implemented monthly social media campaigns across Instagram, Facebook, and Twitter to align with overarching brand marketing strategiesPlanned, created and executed effective cross-channel social media strategies and editorial calendarsDirected the creative team on crafting engaging platform-specific content Responded to comments and customer inquiries in a timely and appropriate mannerProactively engaged with brands’ community members to expand reach, engagement and positive sentimentDeveloped social media analytics reports to track campaign metrics using data from SprinklrMonitored earned conversation and built actionable insights based on consumer sentimentWorked collaboratively with the account team to liaise directly with clients and internal teams and supported the management of project workflow Show less

• 

  Hiebing

  Sept 2022 - Apr 2023

  Senior Social Media Account Executive

  Shape social media marketing strategies for key channels, including Instagram and TikTok, and integrate them into full brand marketing plans for B2B and B2C clientsDirect the creative team on crafting smart, strong creative that represents the target and the client’s businessPartner with the media team to develop social media amplification plans for trafficking paid social posts Manage teams that engage target audiences and respond to customer service issues Build and maintain strong relationships with clients Show less

• 

  Mythic

  Apr 2023 - Aug 2024

  Senior Social Media Manager

  Execute short-term and long-term social media strategy that encompasses content creation, posting across channels, and analytics & reporting.Conduct ongoing industry research and content analysis to stay informed on changes in the social content landscape.Make recommendations based on identified real-time trends that translate to social media opportunities. Brainstorm with the creative team to align content calendars with social media strategy.Monitor and report on social media performance across platforms and develop recommendations for optimizing content and engagement strategies. Show less

• 

  Khoros

  Sept 2024 - now

  Community Manager

  Strategize social presences and community management of Fortune 500 companies through data-backed recommendations and reporting. Analyze and present conversation trends, engagement, and sentiment for online communities of >10M through moderation and social listening. Create reports using data exports across Khoros software, social listening platforms, Meta Business Suite, and TikTok Business. Present findings to internal and external stakeholders.