Pavithra Pasupathi

Experience

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  KUVIO STUDIO

  Dec 2014 - Apr 2015

  Intern

  Desk and University knowledge and market knowledge have a different approach in itself. Worked on varied fronts like zoning, space planning, mood boards for high-end residences, Designing and detailing them to the smallest of details like the electrical, plumbing or even tiling to make it a flawless design. Home styling beginning from the furniture to the soft furnishing like curtains, cushions, carpets on one side and artifacts and indoor plants on the other completed ever project. Having worked on 3 complete projects during this period helped in learning the basics as well the minuscule details to be followed to make the project a success. Show less

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  RUBENIUS INTERIOR

  Jun 2016 - Aug 2018

  The hero of any design is the story behind it. And what would it be like if the design did not have a story knit into it? Passion for Design and Writing, and more so, make the hero of the design stand out brought me to write Design Descriptions, Design Story Lines, Project Profiling, Interior and Product Blogs and Brand detailing. Client interactions and servicing, high budget commercial interior designing, execution drawings supervision, brand detailing, signage production and costing, print production, supervision and installation supervision, project estimation and budgeting, vendor management, client management, timeline management, project overall quality and standard checks and supervision

  • Content Strategist

    Jun 2016 - Aug 2018

  • Design Manager

    Aug 2016 - Jul 2017

  • Junior Interior Designer

    Jun 2016 - Aug 2016
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  Indian Cultural Society

  Sept 2017 - Nov 2017

  Vice President
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  Design 121

  Oct 2017 - Mar 2018

  Tutor

  AutoCAD Tutoring for beginners and intermediate levels.

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  MGA Group

  Jun 2018 - Aug 2018

  Graphic Design Intern
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  MGA Group

  Nov 2018 - Mar 2019

  Junior Strategist

  Brand Portfolio­ – Nai, cosmetic brand· Undertook in depth research and contributed to designing strategy and brand positioning for brands· Made recommendations on Brand Market Placement· Handled Identity and Essence creation for Nai.· Designed the Logo and collateral for Nai.

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  BLUEBOT DIGITAL PRIVATE LIMITED

  Jan 2020 - Oct 2020

  Brand Portfolio – Vedantu | McAfee | Great Learning | Foundation for Excellence | Vogo RentalsResearch and Design – A considerable portion of my responsibilities is to design the brand language and shape the social media presence of the brands under my portfolio.Brand Management – Hands-on work with brands to execute online campaigns. Handled agency side production along with line producers for Films for brands like Vedantu - India’s Learning won’t stop - TVC, BYJU’s – New Year Film, Shopify – Partner Video – Sashwat, Great Learning – Testimonial Shoots, Smallcase – Skippable Ads, NoBroker.com – You can buy on NoBroker.com film, Slay Coffee – Zomato Ad.

  • Brand Manager

    Jul 2019 - Oct 2020

  • Agency Producer – Bluebot Films

    Jan 2020 - Mar 2020
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  Whoa Mama

  Nov 2020 - May 2022

  Account Manager

  Brand Portfolio – BuildHQ | Bhumi Pride | Happy Belly Bakery | AhaGuru | KMP | Ethics 101 | The Designer’s Class | Wrig Nanosystems | TrueHb | Quad | Glocl | Square Off | Billion Air Vodka | UK Realty | Haus&Kinder | Muscatel Hotels | Tafe Tractors- A significant portion of my responsibilities include creating, strategising, developing, shaping and maintaining the brand’s identity across different platforms and overlooking their social media presence. - Worked on the brand launch strategy, marketing plans for various brands- Developed, tested and launched 6 brands and grew 5 social media accounts - - Websites - strategised and tested design, user experience and interface, user flow, use cases for functionality and prepared them for launch. Also helped with testing server, safety and usability requirements and functionalities to maintain load and speed of the website.- Strategised - Launch campaigns, assets, media and marketing plan and funnel - across print, digital, social, films, social media, merchandise- Created brand positioning statements and identities - Strategised and planned social media, shoots for brands across various sectors - Ed tech, construction, fmcg, hospitality - I understand the requirements of each industry based on how they need to grow Actively take part in pitches to provide content strategy for different brands – Sadhev, BillionAir VodkaLaunched and grew social media accounts – Ethics 101, The Designer’s Class and Happy Belly.Account and Brand Management Worked with media agencies on picking optimum marketing plans and business goals, targeting techniques, PR, consulted on film production Show less

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  Unlock.Hq

  Jun 2022 - Nov 2023

  Brand and Community

  At Unlock HQ, an online fitness community, my strategic direction triggered a transformative evolution. Shifting from an exclusively online presence during the pandemic, the company now flourishes via diversified avenues – offline, online, and small group sessions – yielding an impressive fourfold revenue surge, from 12L to an impressive 45L a month. This transition also expanded the team from a single in-house trainer to a robust unit comprising three trainers and in-house nutritionists on payroll. Show less

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  Cope.Studio

  Jun 2022 - Aug 2022

  Strategy & Growth Head

  – Head Strategy and Growth– A significant portion of my responsibilities include creating, strategising, developing, shaping the brand identity, positioning and social presence for various brands.– Worked on the Go-To Market Plans for MintNFT and Beep Collective – 2 new products built by Cope. – Built a structural internal communication system for all org based updates– Hired and built the growth and marketing team– Set team processes, fleshed out roles and responsibilities

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  SocialPanga

  Sept 2022 - Aug 2024

  Heading a team of solution driven individuals, I build integrated communication strategy, brand launch communication and strategy, website design and development management, brand identity development and make sure they’re executed the way it was planned, pan India. I work on brands like Reliance Centro, Myntra Business Solutions, MiniKlub, Scotch Brite (3M - Homecare), Command Tape, Meguirs (3M), Taser, Triveni Turbines, WonderLa, Stanley Black and Decker, Himalaya OTC, GoKiwi, Titan - (Employer Branding, PeopleNXT), Simpl, Technosport, Ozonetel, Kwality Goods - creating campaigns, films, social content, paid media promotions and plans, influencer campaigns and brand growth strategies. I specialise in creating Brand Identities, launching and scaling the new brand. I also lead add PR initiatives and work on building suitable strategy for different brands based on the requirements. I have scaled Reliance Centro, a fashion store from 0-35 stores Pan India in less than 1 year, to an average of 100Cr sales a day. Show less

  • Group Head - Brand Solutions

    Apr 2024 - Aug 2024

  • Associate Group Head - Brand Solutions

    Sept 2022 - Apr 2024
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  Whats&Whys

  Aug 2024 - now

  Planner & Strategist
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  The Co-Lab

  Oct 2024 - now

  Co-Founder