
Chithra Prasad Rao
Lecturer

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Skills
Competitive intelligenceAnalyticsPharmaceutical industryCompetitive analysisData analysisMarket researchPharmaceuticsOncologyVendor managementMarket analysisCrmProduct managementTeam managementChange managementLife sciencesPharmaceutical salesManagementProduct lifecycle managementRegulatory affairsProject planningBusiness developmentBiotechnologyCustomer relationship managementMarketing managementAbout me
A competent professional with over 23 years of experience in managing products & medico-marketing programs / revenue expansion activities with key focus on bottom-line profitability by ensuring optimal utilization of resources as well as hand-holding of delivery team, business partners and key stakeholders with Medical / Pharmaceutical industry
Education

Government College of Pharmacy, Bangalore University
1989 - 1993B.Pharm PharmacyActivities and Societies: Throwball

Indira Gandhi National Open University
1997 - 2000MBA Marketing
Experience

Sharada Vilas College of Pharmacy
Sept 1999 - Sept 2000LecturerTaught Pharmaceutical Marketing and Pharmacology

Anglo-French Drugs and Industries
Apr 2004 - Apr 2006Group Product ManagerProduct portfolio assessment - Determine overall product strategy in co-ordination with top management, Develop long term brand plans & track progress, Research on product portfolio optimization, Messaging and communication planNew product launch and field training - Conduct training program for new product launches, Interact with physicians on new product messaging and communication, On the field training for representatives and managers on objection handlingManaged a team of Product Executives - Guide on: product positioning and story board development, Competition analysis – using ORG-IMS data, marketing collaterals for communicating brand attributes, Motivate and train team members to handle additional responsibilities Show less

PharmARC Analytic Solutions
Apr 2006 - May 2009Client ManagerContribute to Sales efforts - Conceptualize the most appropriate methodology for executing projects, Ensure accurate effort estimation and pricing of engagements, Prepare and submit proposalsPractice Development - Prepare business plan, Contribute to evolving strategies to achieve the Business Plan, Build capabilities and case studies for marketing Project Management - Project planning and resource allocation, Review efficiency, Implement risk mitigation wherever required Project Delivery - Conceptualizing and designing the deliverable, Undertake periodic reviews to ensure that project teams are adhering to timelines and quality standard Client relationships - Client interface for projects at every stage of the engagementTeam initiatives - Act as Mentor for the assigned team members from a feedback and development point of view, Provide project level feedback of the team members Show less

Indegene
May 2009 - Mar 2015Delivery head of the group comprising of competitive intelligence, knowledge services, analytics, health economics and outcomes research practices.Accountable for achieving the revenue target of the division along with the Vertical Head and responsible for P&L for the group Maintain and grow current client accounts by ensuring that the right team with relevant skill sets are deployed and ensure a high client satisfaction Operations head of the group comprising of competitive intelligence, knowledge services, analytics and health economics and outcomes research practices.Effective project management and resource management to maintain and grow current client accounts by ensuring that the right team with relevant skill sets are deployed Recruit, motivate and retain best talents by providing training and mentoring Execution lead of competitive intelligence group.Manage and execute projects in desk and primary market research.Team allocation and management.Developing additional capabilities and training the team on the new services Managed a centre of excellence for a big pharma and delivered close to 50 projects in a year related to pipeline analysis and clinical trial analytics.Responsible for reviewing all deliverables and providing insights and recommendations
Director, Research Analytics and Insights
Aug 2014 - Mar 2015Associate Director, Research Analytics and Insights
Jul 2011 - Jul 2014Engagement Manager
Jun 2010 - Aug 2011Manager - Scientific and Competitive Intelligence
May 2009 - Jun 2010

Decision Resources Group, part of Clarivate
Apr 2015 - Nov 2017Vice President/Practice Head, Market AssessmentSet-up delivery team in India to support US operations and transitioned work to the team.

Indegene
Nov 2017 - nowOn a journey towards data driven Business Excellence
Associate Vice President, Business Excellence
Jan 2024 - nowSenior Director, Business Excellence
Nov 2017 - Dec 2023

Indegene
-Associate Vice President, Business Excellence
Licenses & Certifications
- View certificate

Strategic Thinking
LinkedInNov 2021 
Lean Six Sigma Black Belt
Anexas Europe
Lean Six Sigma Green Belt
Anexas Europe
Languages
- enEnglish
- hiHindi
- kaKannada
- taTamil
- tuTulu
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