Sarabeth Varriano

Experience

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  Georgia Force

  Jan 2008 - Jan 2008

  Game Day Operations Volunteer

  - Gather volunteers to participate in the on-field promotions- Set up for game day: coolers, signs for sponsors, organize give away items, referee equipment, promotion items/equipment, autograph table for players after the game

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  Atlanta Spirit, LLC

  Nov 2008 - Jul 2009

  Hawks and Thrashers Fan Development Team

  Responsibilities: engage fans before they enter the game, take photos of fans ( which they could download off the website), set up hockey and basketball sport courts, run the puck-shooter at hockey games, set up and run a game/prize table, help with kids club and membership.

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  University of West Georgia

  Aug 2009 - Dec 2009

  Athletic Facility and Event Intern

  - Prepared the Coliseum for game day, setting up basketball goals, providing assistance to fans and athletes- Kept the facility running on a daily basis

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  University of West Florida

  Aug 2010 - Aug 2014

  • Maintained the Career Services webpage uwf.edu/career using Adobe Dreamweaver, a content management system, and Google Analytics• Collaborated with the university’s Marketing & Creative Services Department to assure Career Services is in compliance with university branding• Administered and maintained a CSO Research product (JasonQuest) used by the university as an online job, event, and student tracking database• Created and analyzed communication strategies for department social media accounts: Twitter, Facebook, Pinterest, and LinkedIn• Researched and analyzed assessment results from Campus Labs to make decisions for communication and marketing strategies• Provided layout and design for the annual Career Development Guide; a 36 page booklet for students• Created a strategic plan for all marketing and communication projects• Wrote website content, formal articles, and technology proposals for Career Services• Sent out monthly “Career News” emails to key faculty, students, and employers that is circulated to about 6,000 recipients Show less Worked with four other graduate students to assess, research, present and implement new communication processes within the department.My area of focus was on the marketing strategy and creative process. I conducted a SWOT analysis and researched best practices from within our own university as well as similar institutions. Based upon research I made suggestions for a formal marketing plan as well as a strategic plan for any events that the department will be hosting, broken down to days before the event to weeks and months prior to. I also made suggestions and a plan for implementation for a marketing request process for anyone within the department who may need PR pieces or marketing collateral. As the semester went on we were able to bring all our findings to the table and work out ways in which each of our research areas could work together. A few highlights from our collaborative efforts include:- a new marketing communication process and implementation plan- a new plan and process for updating all existing websites to be in line with the university's website guidelines and a toolkit for website standards- a new communication process for advising students within the department, as well as PR materials to explain the changes to staff and students- a new way to communication within the department, in the form of a newsletter to showcase work, events and research efforts from faculty and students- a revenue generating strategy for the university newspaper Show less

  • Marketing and Technology Coordinator, Career Services

    Feb 2012 - Aug 2014

  • Adjunct Instructor

    Feb 2012 - Aug 2013

  • Intern, Dept. Fine, Performing and Communication Arts

    Jan 2012 - May 2012

  • Experiential Learning Graduate Assistant

    Sept 2011 - Feb 2012

  • Graduate Teaching Assistant

    Aug 2010 - Feb 2012
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  Bell Flight

  Jun 2011 - Aug 2011

  Sales & Communication Intern

  - Analyzed customer quoting process and devised a better way to utilize Salesforce.com to create consistency and visibility throughout the organization- Facilitated training on Salesforce.com new process to team members- Worked alongside seven Regional Sales Managers to address current issues within the quoting process for their clients- Learned how to effectively use Salesforce.com for business practices, creating reports, charts, and opportunities

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  Westwood College

  Oct 2014 - Nov 2015

  Marketing Project Specialist

  • Managed a departmental budget of approximately $30 million• Reconciled and submitted all marketing invoices to Accounts Payable and assisted with month end budget closeout• Researched and provided analysis to aid in decision making concerning business practices• Worked with vendors and agencies to oversee smooth transitions between projects and managed deadlines• Assisted in the planning and launch of a new website for westwood.edu• Developed and implemented an internal project tracking system which was used to ensure all projects were completed in a timely mannerCAREER ADVISOR (10/14 - 4/15)• Educated students on professionalism, resume & cover letter trends, and the importance of community involvement• Created a strategic communication plan to be implemented for the Career Services department including promotional materials, social media, and e-newsletters• Met with students one-on-one to discuss career goals and assist with creating job search strategies• Organized Program Advisory Committee meetings, designed invitations, communicated invites to employers, and hosted the event Show less

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  United States Air Force

  Dec 2015 - Sept 2016

  Marketing Manager

  • Supervised a team of two Visual Information Specialists• Planned and executed all event marketing and communication plans for the 460th Force Support Squadron and units• Managed the commercial sponsorship program; raised $18,671 in sponsorship and $10,285 in donations• Maintained the social media presence of the 460th Force Support Squadron, individual unit pages and 460fss.com• Oversaw creative and content creation of monthly on-base newsmagazine

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  Living the Map

  Sept 2016 - May 2017

  Director of Employment Relations

  • Managed relationships with universities, participating employers and students• Recruited employers to host student intern participating in the 5x5x5 Internship Program• Maintained social media accounts and livingthemap.com• Developed and design all print and digital marketing materials using Adobe InDesign, Illustrator and Photoshop

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  University of Colorado Anschutz Medical Campus

  May 2017 - May 2018

  Didactic & Communication Coordinator

  • Coordinate with faculty, staff and adjuncts to plan and schedule classes for the semester along with registering 132 students per semester• Research, compile and write articles for quarterly newsletter• Update content on the CHA/PA website in accordance with brand standards• Plan and execute annual Commencement and White Coat ceremonies• Work with CU Alumni and Advancement offices to plan engagement events, added three new events this year• Manage department Facebook page including scheduling and planning social media strategy• Analyze faculty and course evaluations utilizing CoursEval software, report analysis to faculty leadership for data driven decision making Show less

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  William & Mary

  Jun 2018 - Apr 2019

  Precollegiate Learner Program Coordinator

  • Project managed and coordinated all enrichment programs for the Center for Gifted Education, including data management of survey responses • Planned, recruited and oversaw two week residential program for 150 7th and 8th grade underprivileged, gifted students • Hired and managed all staff and volunteers for programs throughout the year • Developed communication and marketing strategies for the Center, including email, print and social media • Managed all registration aspects and financial components for the Center’s Precollegiate activities and events Show less

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  Snow Companies

  Apr 2019 - now

  • Experience using cloud-based project management and workflow tools such as SmartSheet, Teamwork and Hive• Manage a high volume of projects throughout the project life-cycle including print, video and digital deliverables• Develop end-to-end timelines and high level Gantt charts for project, resource and budget tracking• Foster relationships with clients, cross-functional teams and external vendors, including freelancers and contractors• Lead project discovery, kick off, creative review and status meetings with internal and external stakeholders• Supervise and mentor 6 team members ranging from coordinators to senior level project mangers and oversee accounts withan overall budget of $30M+• Contributed to the development and implementation of the centralized Project Management Department, establishingprocesses and best practices to improve efficiency and cross-functional collaboration Show less

  • Director Project Management

    Dec 2023 - now

  • Senior Project Manager, Client Services

    Apr 2019 - Dec 2023