Chen Yiji

Experience

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  The Gaming Ground

  Jul 2012 - now

  Editor

  Article Editing, Media Sourcing, Fact-checking, Research and Interviews for Dota 2 and gaming articles on the website.

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  Red Bull

  Dec 2015 - Oct 2019

  Dota 2 Specialist Writer

  As a Dota 2 beat writer, I produce interviews and opinion articles once a month for the website on a freelance basis.

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  Vulcan Post

  Jun 2016 - Jul 2016

  Content Creative

  Working full-time for Vulcan Post was a valuable learning experience for me. My responsibilities were to produce 1-2 articles a day, with the topic and creative direction supervised by my editor.I learned how to work in a lean team, and with deadlines. I worked with DBS, CPF, Shopee and other companies on sponsored articles for the website. My team managed to reach 1 million monthly views in June.

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  Garena Group

  Aug 2016 - Oct 2016

  Content Creative

  As a content creative for Garena (League of Legends), I executed content projects to engage League of Legend's Singaporean audience. I also supported the efforts of our product team by copywriting their announcements and tournament summary articles.Although my time at Garena was brief, I participated in two projects: The SGCL and All-stars. These two projects focused on elevating Singaporean Esports by supporting it on the collegiate level, and allowed me to express my passion for Esports in general. Garena's work environment mirrored that of a startup's, but had projects of a relatively large scale. This learning environment was very conducive as I picked up a lot of skills involving data analytics and project management through hands-on work and by observing my superiors. Show less

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  Lithan

  Dec 2016 - Oct 2017

  Content and Community Marketing Executive

  • Executed monthly paid marketing campaigns with over SGD 50k budget spread over the following channels: Facebook, LinkedIn and email.• Initiated and completed multiple aspects of Lithan’s digital transformation including: Lithan Corporate Brochure, Corporate Video.• Reached over 1 million monthly impressions across all digital channels every month.

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  Spout Entertainment Group

  Apr 2017 - Apr 2018

  Dota 2 Specialist Writer

  Pitching, researching and writing Dota 2 articles for Spout360, a fast-growing and emergent content portal based in Singapore.Work closely with the editor to ensure that content is created in a timely manner with facts in order. To date, I have over 50,000 article views on the website.Attend Esports events regionally for coverage and content creation. Video ideation, interviewing, sourcing for interviewees.

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  Asiasoft Corporation Public Company Limited

  Oct 2017 - Apr 2018

  Communications and Content Marketing Specialist (SEA Lead, Gaming, MapleStorySEA)

  Key Responsibilities:Digital (EDM, Paid Search and Website Placements) and Social Media (Ads and Influencer) Strategy and Execution to support MapleStorySEA Patch LaunchesAdvertising Media Creation and StrategyFinalization of Digital Media Pre-PublicationCo-ordination with Business Units to Meet User Acquisition and User Engagement GoalsPhysical and Digital Support for Marketing Campaigns including Press Relations, Releases, Livestreams, Physical Events)Achievements:1. Completed NOVA Patch marketing support as a one-man marketing team 1 week after joining ASO. Collaborated with design team, game operations team and senior business management in order to execute the project successfully.2. Planned and executed viral marketing campaigns reaching an average of 1 million social impressions each campaign on a conservative budget (> 10k SGD). Projects include Finders Keepers, Meso-lucky, Maple Story SEA NOVA patch launches. Show less

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  Meta.us

  Apr 2018 - Mar 2021

  Key Responsibilities:Ensure smooth running of platform and tournament operationsCo-ordination with clients for tournament ops and technical expert for new usersSocial media management and event management (engagements and marketing events for platform)Liason and Marketing Co-ordination for partnerships and clientsLeading Remote Team with team members in Indonesia and ThailandWriting and Communications Expert for any outbound written content on behalf of the companyAchievements: Execution of projects with major gaming clients such as JBL, 1play, Razer and TNC that resulted in ~80% of the platform's user acquisition, currently over 35k. Show less Key Responsibilities:Grow and Manage Social Media ChannelsProject Management of Marketing Initiatives for User AcquisitionCo-ordination of Marketing Outreach for Regional TournamentsProcess creation for Social Media Marketing Content with Input from CEO and lead DesignerEvent Management for Marketing BoothsAchievements:Planning and Execution for Marketing Booths for 2 events (Dota 2 KL Major, Gamestart 2019)Marketing of regional and international projects on meta.us such as: JustML tournament, Razer SEA Invitational, TNC Cybercafe tournaments. Show less

  • Senior Operations and Community Manager

    Oct 2019 - Mar 2021

  • Assistant Social and Community Manager

    Apr 2018 - Oct 2019
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  Yahoo

  Nov 2018 - now

  Freelance Producer and Writer

  With Yahoo.sg, I took on a role of a video producer and interviewer. Every month, I pitch potential interviewees and brainstorm on relevant topics with yahoo to produce esports content relevant to South East Asia.I am also the producer and show creator of Beyond Gaming, a yahoo.tv series. Through this, I interviewed Singapore's esports luminaries and explored their areas of focus. Beyond Gaming is currently in its second season.

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  IMDA

  Mar 2021 - Dec 2021

  Assistant Manager, Strategic Capability Development

  Research into potential industries for IMDA's purposesDomain Foci:EsportsVideo GamingSocial MediaEmerging New Media (Streaming, Independent Content Production)Research Responsibilities:Sentiment Gathering for Analysis and Case-buildingEngagement, Sourcing and Interviews with Industry StakeholdersSummary and Analysis of Stakeholder OpinionsAnalysis of Data and Trends of Emerging Industries under IMDA purviewAdditional Responsibilities:Social Media Tools Research and Analysis Show less

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  OCBC Bank

  Dec 2021 - Apr 2023

  Manager, Retail Sales and Marketing

  I led a team of 5 overseeing all operations over 4 FRANK branches in Singapore located at NTU, NUS, SMU and Wisma Atria OCBC Key Responsibilities:Planning and strategy for in-store marketing promotionsSpace planning, strategy and execution for new FRANK retail space at Wisma Atria OCBC Overseeing Manpower schedule for store manningOutreach to schools for in-store campaignsCo-ordination with other business units on digital campaignsPartnerships Management and Co-ordination on Marketing/Engagement Campaigns (Digital - Ads and Card Spend Promotions and Physical Events)Notable Partnerships:Samsung Flip4/Fold4 Launch Campaign Ti11 Pubstomp w/ Aftershock @ Wisma Atria OCBCSamsung Galaxy S22 Launch Campaign Show less

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  Ocbc

  Dec 2022 - Apr 2023

  Work with FRANK for your school events!!

  reach me via linkedin messages or by visiting your local FRANK Stores at NUS, NTU or SMU and leaving your name, contact, school club.

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  National Healthcare Group

  Nov 2023 - now

  Senior Business Analyst

  I manage the National Health Group Automation Center of Excellence.We mentor, assist and deliver workplace wellness and efficiency through a variety of Automation tools including but not limited to RPA, open government products and M365 suite of toolsOur team is always looking for interns! Apply via: