Gianna Coburn

Experience

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  VENT Fitness

  Jun 2016 - Aug 2017

  Front Desk Staff

  • Greeted and checked in clients upon entering the gym, as well as provided customer service and resolved customer issues• Sold memberships and products to contribute in meeting team sales goals• Trained new employees on specific jobs tasks• Updated clients’ profiles and membership payments on a regular basis

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  Play2Learn

  Feb 2018 - Dec 2018

  Digital Marketing and Social Media Intern

  • Researched and conceptualized new marketing campaigns to grow business• Developed strategies to increase social media presence and growing user engagement and followers• Created marketing content such as flyers, social media posts, and videos

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  J.Crew

  May 2018 - Aug 2020

  Sales Associate

  • Collaborated on visual merchandising and floor sets for each month’s roll out of new products• Drove sales to meet daily goals and enhance customers’ shopping experience by providing customer service• Met weekly goals in J. Crew credit cards, rewards memberships and sales

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  Price Chopper Supermarkets-Market 32

  Jul 2019 - Jan 2020

  Digital Marketing and E-Commerce Intern

  • Supported e-commerce updates, including Instacart integration, and conceptualized upcoming launch campaigns• Conducted a thorough competitive analysis of digital marketing and in-store events across the industry• Evaluated influencers within a trial network program, as well as sought out potential new influencers for the program

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  Syracuse University

  Sept 2019 - May 2021

  Shift Manager

  • Oversaw Reservation and Building Assistants by delegating their daily work tasks and training new employees• Managed day-to-day operations of student center buildings on campus• Administered building resources and set up events for student organizations

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  NUTSÓLA

  Jul 2020 - Dec 2020

  Email Marketing and Social Media Strategy Intern

  • Created direct to consumer email marketing campaigns focusing on brand awareness and product trials• Conducted a thorough social media competitive analysis of brands across the industry• Developed and implement social media strategies to increase followers, engagements, and brand awareness

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  Rookie Road, Inc.

  Jul 2020 - Aug 2020

  Market Research Intern

  • Conducted market research on a variety of topics to provide new insight and knowledge to the start-up company• Conceptualized new projects for the company to pursue based on the market research findings

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  Wayfair

  Sept 2021 - Sept 2022

  E-Commerce Strategy Associate

  • Assessed customer behavior and shopping patterns across core navigational elements by analyzing funnel metric data and conducting user-testing to optimize the on-site shopping experience• Provided intuitive and seamless paths to product for over 10 million products on-site, while also identifying necessary nuances across five global sites based on consumer trends, localizations and competitive analysis• Curated category assortments and lead the expansion of the “Shop By Room” experience onto 3 additional sites (Wayfair Canada, Wayfair UK, and Wayfair Germany) Show less

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  Saks

  Sept 2022 - now

  • Reporting on business performance, including custom array performance, product performance and various site metrics to share with stakeholders and make business decisions to increase revenue, conversion and improve the customer experience• Merchandise custom arrays with featured products, new or trending products and best sellers to drive sales, as well as working with merchants to identify key trends to drive business decisions and site merchandising strategies• Collaborating with various teams to execute on marketing strategies such as providing linking for weekly content, ensuring featured products are merchandised on site, and obtaining additional marketing support for priority brands or products Show less

  • Category Growth Specialist, Women’s Designer Shoes

    Aug 2023 - now

  • Category Growth Specialist, Handbags & Accessories

    Apr 2023 - Aug 2023

  • Category Growth Specialist, Women’s Ready to Wear

    Sept 2022 - Apr 2023