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Holly Kapica

Holly Kapica

District Sales Manager

Followers of Holly Kapica608 followers
location of Holly KapicaWashington, Distrik Columbia, Amerika Serikat

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  • Timeline

  • About me

    Eastern Regional Sales Manager at TREFETHEN FAMILY VINEYARDS, LLC

  • Education

    • University of California, Davis

      -
      Wine Executive Program Graduate

    • University of South Florida

      -
      Bachelor of Business Administration - BBA Marketing

  • Experience

    • Franciscan Estates

      Jan 2000 - Jan 2002
      District Sales Manager

    • Bacchus Importing, Inc.

      Jan 2002 - Jan 2004
      Key Account Sales Consultant

    • Negociants USA

      Jan 2004 - Jan 2007
      Mid-Atlantic Regional Sales Manager

    • The Hess Collection Winery

      Jan 2007 - Jan 2012

      - Promoted to this position for exceeding sales goals and excellent performance.- Increased entire division sales by 3% and closed $24M in sales across 21 East Coast states.- Managed and trained a team of 6 regional sales managers to meet and exceed sales goals.- Managed shipments, depletions, & accounts. Partnered with distributor managers to meet sales goals.- Led key account management for national Fresh Market, Total Wines, and Harris Teeter stores. - Recruited by this California based winery and importer to manage shipment and depletion sales in 6 states in the Mid-Atlantic region. Increased regional sales by 7%.- Led distributor management including inventory, pricing and programming, working with and training of distributor sales personnel, account calls, depletion reporting, and trade shows.

      • Eastern Division Sales Manager

        Jan 2009 - Jan 2012

      • Mid-Atlantic Regional Sales Manager

        Jan 2007 - Jan 2009

    • Pahlmeyer LLC

      Jan 2012 - Nov 2019
      Senior Division Sales Manager

      - Increased sales by 68% in the past 5 calendar years. Manage sales for 21 states on the east coast, National On-Premise accounts, and exports to Europe, Eastern Canada, and the Caribbean.- Managed shipments, depletions, & accounts. Partnered with distributor managers to meet sales goals.- Increased division sales by 68% in the past 5 years by preparing & facilitating sales presentations, educating customers & distributor salesforces, conducting tastings, & working trade shows.- Created and monitored programming and operating budgets. Built strategic programs to increase sales and the presence of Pahlmeyer brands in all channels.- Work closely with DTC sales department to execute regional wine dinners and consumer tastings.- Partnered with marketing leadership to develop and implement national sales programs, educational seminars, POS/sell sheets, winemaker notes, and accolade sheets. Show less

    • TREFETHEN FAMILY VINEYARDS, LLC

      Mar 2020 - now
      Eastern Regional Sales Manager

  • Licenses & Certifications

    • Advanced Certificate, Level 3

      Wine and Spirit Education Trust

    • Introductory Sommelier Certificate

      The Court of Master Sommeliers