Fanny Breteau

Experience

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  Battibaleno

  Jan 2005 - Jun 2005

  Communications Associate
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  This Is Not A Gateway

  Jan 2006 - Jan 2008

  Assistant Researcher
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  Young & Rubicam

  Apr 2006 - Sept 2006

  Assistant Project Manager

  - Working within the publishing department, supporting art directors bringing value to the visual and written content of a monthly print catalogue of a fashion brand (Kiabi),- Benchmarking trends and producing trend books ahead of each production,- Overseeing of layout, design, photography and editorial copy in French,- Presenting ideas internally and to the client.

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  Entertainment Intelligence Ltd

  Dec 2006 - May 2008

  Associate Researcher

  Within the community monitoring team, I was researching and reporting general trends, and in particular it involved:- Monitoring video games forums across the UK, French and Italian markets,- Identifying influential users and trends,- Reporting to the in house communications manager.

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  Momentum Worldwide

  Jun 2008 - Mar 2012

  Community Manager

  As part of the Communications team, I was managing Social Media campaigns for large brands, from insight gathering to planning, execution and reporting. - Developing and maintaining community and engagement strategies and guidelines,- Monitoring discussions, identifying trends and influencers and advising on potential opportunities,- Creating and / working with art directors to create bespoke still and motion graphics - Measuring the success of engagement strategies and reporting to brand managers,- Maintaining a global network of social media experts working on the ground for the social media team,- Growing a network of journalists and influential bloggers across various sectors and markets.Achievements:Nissan Leaf: Developing and implementing a key influencers’ outreach campaign across 4 markets which resulted in 40 pieces of user generated content uploaded to a microsite and tens of thousands views over 4 months (2012).Jus-Rol: Developing and implementing a strategy for the brand’s Facebook page, increasing the engagement rate by 150% and the numbers of fans from 5,000 to 17,000 over one year.Sony Pictures Home Entertainment: Monitored a community of over 1 million fans around comedy title Superbad on Facebook over a two years time period, reporting opportunities and trends to brand managers (2010-2012).PlayStation: Implementing a large scale influencers’ outreach programme across 12 territories for the release of video game title MAG, which generated millions of branded content views over a 8 months time period (2010). Show less

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  Self Employed

  Mar 2012 - Dec 2014

  Designer

  Designing communications for a range of clients from the food & drink, retail, music and non profit sectors. That included designing reports, brochures, posters, point of sale communication, infographics and social media campaign assets. As well as community engagement plans, offline and online, and ad hoc translations into French when relevant.Achievements:- Created a range of infographics on topics related to circular economy that were viewed by several thousands attendees of the Disruptive Innovation Festival, a three weeks online event launched by the Ellen MacArthur Foundation in 2015- Created a community engagement strategy and assets for Music rehearsal studios Pulse Studios that was followed by an increase in newsletter sign ups and social media followers and studio bookings- Designed online assets as well as printed catalogue and implemented a community engagement strategy that resulted in a doubling for wine importer Enovino Organic of online sales - Translated communications from English to French for booking company Julie Tippex viewed by hundreds of industry contacts- Designed online and in-store communications for concept store Passage du Désir resulting in increase in conversions in social media and the online store. Show less

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  Ellen MacArthur Foundation

  Jan 2015 - Sept 2017

  Designer

  I was the first designer to join the newly created in house digital team. I lead UX and UI design on multiple projects, from institutional websites to digital services and products, and participated in user research and testings, co creation workshop, working with in house and external designers, project managers, developers, UX researchers and Art directors.Achievements:cello: Led the development of the design and the art direction of cello.community, as well as followed up the iterations of a web app that for three years facilitated online networking for several thousands professionals working in the organisations members of CE100, a acceleration networking programme led by the Ellen MacArthur Foundation www.cello.communityEllen MacArthur Foundation institutional website redesign: Led the UI design, working with a UX designer, a team of developers and the brand manager to redesign a mobile first, SEO optimised website, that has seen on average monthly 10,000 visitors since its launch in 2015 www.ellenmacarthurfoundation.orgCircular design guide: Overviewed and implemented changes and development of the website initially co-created with Ideo and launched in 2017 www.circulardesignguide.comRescoms: Refreshed the branding and lead design of the website so it can host a directory of circular economy tools www.rescoms.euDisruptive Innovation Festival: Designed a live streaming website, with scheduling options that was used by 100,000 active visitors www.thinkdif.co Show less

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  Fanny Breteau

  Sept 2017 - now

  Designer

  Delivering or consulting on a variety of modular and low carbon design projects, such as:• Editorial design (web or printed reports, posters, social media campaigns, web articles...)• Brand design (brand positioning, logos, brand systems...)• Interface design (digital services, web applications, micro sites, etc.)• Data visualization and infographics design My services include:• Taking creative briefs – setting out the goals and strategy of the design project• Translating briefs into action plan, budgets and planning• Conducting design/creative research• Design workshops facilitation - where we imagine more resilient brands and communication• Prototyping workshop facilitation• Creating and presenting proposals to stakeholders• Producing design outputs, collecting and implementing feedback• Working in liaison with in house teams, and/or coordinating a pool of designers or specialists Show less