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Lance Wiedower

Lance Wiedower

Sports Editor

Followers of Lance Wiedower911 followers
location of Lance WiedowerMemphis Metropolitan Area

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  • Timeline

  • About me

    Communications Manager, St. Jude Global

  • Education

    • The University of Memphis

      1995 - 2001
      BA Journalism, History

      Activities and Societies: Phi Gamma Delta Varsity track and cross country The Daily Helmsman (school newspaper) I originally started out as a history major with the intent of becoming a teacher. But a job as a sports reporter at the school newspaper, The Daily Helmsman, led me to declare a second major in journalism.After working as reporter and assistant sports editor of The Daily Helmsman, I moved to the athletic media relations office where, as a student assistant, I helped promote the school's athletic programs, wrote press releases and helped edit and write the track and field media… Show more I originally started out as a history major with the intent of becoming a teacher. But a job as a sports reporter at the school newspaper, The Daily Helmsman, led me to declare a second major in journalism.After working as reporter and assistant sports editor of The Daily Helmsman, I moved to the athletic media relations office where, as a student assistant, I helped promote the school's athletic programs, wrote press releases and helped edit and write the track and field media guide.As a student, I was member of the varsity track and cross-country teams. In addition, I was a member of the fraternity of Phi Gamma Delta and the Student Government Association. Show less

  • Experience

    • The Collierville Herald

      Jul 2001 - May 2003
      Sports Editor

    • Freelance Writing Services

      Jan 2003 - now
      Writer

      I write and edit for various magazines, newspapers, websites and corporate clients, as well as for and about an array of travel organizations and destinations.

    • The Daily News

      May 2003 - Oct 2005
      Reporter

    • The Collierville Herald

      Oct 2005 - Jan 2007
      Managing Editor

    • The Daily News

      Jan 2007 - Jan 2015
      Managing Editor

      • Managed editorial staff and freelancers• Edited, directed and planned content of daily business paper and weekly sister publication• Planned editorial coverage and staff schedules• Wrote bi-weekly travel column• Assisted with social media implementation

    • Trips By Lance

      Jan 2012 - Mar 2019
      Publisher/Editor

      • Built and manage travel brand, including blog that targets family travel niche• Created, designed and maintain WordPress website• Manage social media channels and develop following via strategic updates, networking and Twitter chats• Use SEO best practices and analytics to drive content plan and editorial schedule• Develop brand relationships with destination marketing organizations such as Visit Indy, Puerto Vallarta, Omni Hotels, New Orleans Pelicans, Westin Hotels and Albuquerque• Write, edit and post weekly stories• Photograph and edit all art Show less

    • Jetset Extra

      Jan 2013 - Dec 2015
      Insider

      I write articles about destinations that are meaningful to family travelers who want to share cultural experiences with their children. As an insider, I write one to two articles per quarter.

    • About.com

      Apr 2014 - Mar 2016
      Memphis travel expert

      I am responsible for writing all new stories about Memphis that appear on About.com. Topics range from restaurant reviews to museum, shopping and destination guides. I update all lists and calendars, publish a weekly newsletter and interact with visitors looking for information about the city.• Write, edit and publish 12 monthly stories in content management system• Publish weekly email newsletter

    • RedRover Sales and Marketing

      Jan 2015 - Aug 2015
      Marketing Strategist

      • Manage Memphis-Shelby County Airport Authority account, largest in firm history• Write and edit press releases, newsletters and website content• Direct media messaging and community engagement opportunities • Negotiate sponsorship agreements, including airport partnership with NBA franchise• Manage all aspects of website redesign• Edit copy for other accounts

    • Issue Media Group

      Dec 2015 - Apr 2017
      On the Ground Project Coordinator/Editor

      High Ground News is a weekly digital publication that's focused on what's next in Memphis. On the Ground is an embedded journalism model for High Ground News that puts a focus on the city's underserved neighborhoods. I lead a team of freelance content creators who learn the stories of a community over a 90-day period. I coordinate all coverage and write two to three stories per week to spread word about the people and organizations making things happen in the city's underserved communities.

    • Regional One Health

      Apr 2017 - Jul 2018
      Marketing Content Strategist

      • Create external messaging content for hospital blog• Write and edit website content and internal newsletter stories• Write print and radio ad content• Coordinate social media calendars and write all posts

    • St. Jude Children's Research Hospital

      Jul 2018 - now
      Communications Manager

      Communications coordinator for St. Jude Global, an effort at St. Jude Children's Research Hospital with a mission to improve the survival rates of children with cancer and other catastrophic diseases worldwide through the sharing of knowledge, technology and organizational skills. The goal is to expand our reach from affecting 3 percent of the worldwide population of children with cancer to directly influence the care of 30 percent of the global pediatric cancer population by 2021.

  • Licenses & Certifications

  • Volunteer Experience

    • Board member

      Issued by MPACT Memphis on Jan 2011
      MPACT MemphisAssociated with Lance Wiedower