Ali Sinanoğlu

Experience

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  COS

  Mar 2016 - Jul 2018

  Visual Merchandiser

  -Arranging the store (weekly rearrangement of the store's look, an overview of stock supply, and taking care of the wholesome image of COS Zorlu Center),-Taking care of store showcase which is leading by COS area responsible (making the styling of mannequins, build up showcase theme, and keeping tidy up always giving strong brand perception),-Systematically arranging the warehouse (pick-up, labeling, and security of merchandise),-Preparing and leading team meetings (presenting fashion trends, handing out assignments and duties, trying to increase team's efficiency, giving advice about ideal customer service; based on demands, habits, and their lifestyle),-advising and selling customers, Show less

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  Mavi

  Jul 2018 - Feb 2019

  Area Visual Merchandiser Responsible

  -A leading team of Mavi store visual merchandisers for twenty-five stores in İstanbul,-Ensuring the store is kept tidy (arranging the stores according to the current company demands, sales records, current trends, and the needs and demands of the customers),-Daily overview of sales performance and stock supply of products, and control over the use of these data for running the store's teams,-Regular attendance at monthly meetings at Mavi's HQ, thematically arranged sample stores with all departments (men, women, kids, and accessories, reflect seasonal fashion trend instore and showcase styling, taking care of sales actions and brand or celebrity collaborations in case of), publishing guidelines for all stores and for all store cluster according to monthly changes and check the stores line with these changes giving them feedbacks on weekly stores visits,-Working with and teaching store visual merchandisers about the importance of following current fashion trends, brand, and consumer demands, how to be aesthetically arranged consumer-friendly and functional store,-Preparing monthly reports for all field stores to superios (solving poor sales of product or product group/s, showing monthly arranged stores about sales increased actions, fashion trends, consumer and brand demands, brand or celebrity collabrations in case of),-Dressing mannequins (instore/showcase) and preparing combinations of clothes marketing purposes, brand or celebrity collabrations in case of. Show less

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  Ziylan Group

  Feb 2019 - Sept 2021

  International Visual Planing Senior Specialist

  -Ensuring the company standards according to the different cultures and different consumer demands about related countries which are running the business,-Collaborating with suppliers, manufacturers, and stores to ensure proper execution of plans.-Controling delivery process of ordered materials. Following suppliers’ invoices and payments-Regular attendance of new store opening ( working with the product management team to decide product range before the whole process, making opening plan day by day from the beginning, organize the instore visual marketing p.o.p for aesthetically arranged consumer-friendly and functional store)-Developing installation guidelines for seasonal product placement and usage marketing materials of campaign designs, special day’s designs, seasonal theme designs. Controlling area visual merchandising team to install all marketings correctly with guideline.Due to my position, i work closely with purchasing, accounting, foreign trades, operation, stock control, architectural, graphic desging, marketing, digital marketing, business development, product and merchandising depts. Show less

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  FLO Mağazacılık

  Sept 2021 - Feb 2023

  Brand Communications & Marketing Specialist

  -Assist in marketing strategy preparation, on the line with consumer demands; including budget and short/long-term strategy,-Manage the influencer marketing with the agency to deployment of online and offline projects and content creation with them,-Create relevant reports on marketing programs, including post-event reports, regular status reports, and analysis,-Work with the creative team so that brands have a common design language production,-Develop & manage the sponsorship communication projects and the relations with the foundations,-Apply various social media tactics in creating brand awareness and generating inbound traffic that strengthens the company’s social media presence,-Create original, error-free, clear, and concise copy for website content, promotional materials, blog entry,-Supervise all offline and instore marketing activities to increase hot sales, announcement the campaigns on local markets. Show less

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  L'Oréal

  Feb 2023 - Sept 2024

  Social Media and Digital Community Specialist

  Oversaw CeraVe's social media presence, community management, and influencer marketing initiatives. Developed and implemented effective social media strategies across various platforms, including Instagram, Facebook, TikTok, and YouTube.Designed and executed innovative digital marketing campaigns aimed at increasing brand awareness and driving sales. Created compelling written, visual, and multimedia content to engage and educate the target audience.Managed influencer partnerships by overseeing content creation, approval processes, and performance evaluation. Led collaborations with brand ambassadors and coordinated influencer-driven e-commerce activities. Efficiently handled influencer marketing budgets to maximize ROI and ensure cost-effectiveness.Produced content for TikTok, Instagram, YouTube, and paid partnerships, including branded content and Spark Ads. Organized and supervised PR events for product launches, ensuring seamless execution.Developed creative marketing and influencer campaign copy, as well as engaging storytelling for promotional materials. Planned and managed photoshoots and video productions to align with brand identity and campaign goals.Generated fresh and original marketing ideas that supported brand messaging and business objectives. Created detailed storyboards to guide photoshoots and video shoots.Collaborated with creative agencies to produce high-quality visual assets, including photography and videography, for marketing campaigns. Show less