Rachel Penna-Scheer

Rachel penna-scheer

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  • Timeline

  • About me

    Event Manager at Enterprise Events Group

  • Education

    • National academy of sports medicine

      2018 - 2018
      Certified personal trainer

      Certified Personal Trainer through the National Academy of Sports Medicine (NASM)

    • University of hartford

      2015 - 2019
      Performing arts management, minor in communications music business

      Activities and Societies: Inducted into Sigma Alpha Pi - The National Honor Society of Leadership and Success, President and Head of Artist Management/A&R at Redtail Records, Member of Women For Change, Member of Dreams Are Real I studied Performing Arts Management and minored in Communications at the University of Hartford. Graduated on the President’s List with Magna Cum Laude.

  • Experience

    • Photopros studios

      Mar 2012 - Sept 2015
      Assistant photographer/studio manager

      -Trained with the Owner/Head Photographer after taking a high school photography class and studyingindependently. -Clients consistently chose 50% of their photographs from those that I captured.-Participated in photography consults and scheduling, including all aspects of business/sales operations

    • Musicmakers, llc

      Jul 2013 - May 2015
      Marketing content creator & asst. office manager

      -Taught camps and music classes, managed teams, directed and organized show production-Set up social media campaigns and pages-Researched and wrote curriculum for various programs and events-Organized office details, filed paperwork and conducted data entry-Assisted in maximizing student enrollment and engagement -Reported directly to CEO

    • Young @ art

      Oct 2014 - Jan 2016
      Event planner

      -Planned all aspects of a new initiative (Open Mic Night) between a private music school, non-profit art/poetry center, and retirement home. -The main objective is to bring together the various age groups in the community (from elementary aged children to senior citizens) to play music together, support each other’s accomplishments, and for all to learn music history and culture.Duties include:-Organizing monthly events-Advertising/public relations-Fundraising-Recruiting volunteers-Finding business sponsorships-All aspects of social media coverage Show less

    • Manchester high school

      Mar 2015 - Jun 2015
      Manager for "the voice" concert

      I helped manage "The Voice" concert at my high school during my senior year. 3 former performers from The Voice came to my school to perform and give students the chance to perform with them. I worked the auditions for the students, met with the 3 voice contestants and got to know them very well, set up instruments, went to all of the rehearsals, helped comfort the high school performers when they were nervous, worked backstage, and got many people involved for the show. This was my first big step in the music industry.I was interviewed by the Hartford Courant during this job - http://www.courant.com/community/manchester/hc-the-manchester-voice-20150428-009-photo.html Show less

    • Redtail records

      Oct 2015 - May 2018
      President/head of a&r & artist development

      -Signed and discovered artists and music producers for the purpose of creating albums. These albums were then uploaded to media such as Spotify, iTunes, and Apple Music-Planned fundraisers, events, and concerts in the Greater Hartford, CT Region-Created content for social media pages and accounts-A Redtail musician achieved #90 on iTunes Singer/Songwriter charts in January, 2018

    • Xfinity theatre & xl center

      Mar 2016 - Jun 2019
      Stagehand, iatse local 84

      -Assisted Production, Audio, Lighting, Video, and Backline Managers for large venue concert tours including; Justin Bieber, Rihanna, Tom Petty, Luke Bryan, Cirque Du Soleil, WWE Tour, and Warped Tour-Stage build up and take down for concerts

    • Massiphonic studios

      Jun 2016 - Oct 2017
      Recording studio intern

      -Set up space where performers record their music including lighting, videography, photography-Assisted with musician workshops including a drum workshop with Rascall Flatt’s drummer, Jim Riley

    • South wind music publishing

      Aug 2016 - Mar 2017
      A&r/writer relations

      -Helped the CEO in the process of this new start-up music publishing company-Strategized ideas for potential partners, artists, writers, and publishers-Communicated with other writers & publishers in Nashville

    • University of hartford

      May 2017 - Jun 2019
      Event & administrative assistant

      -Worked alongside House Manager for events and assisted in management of events-Provided box office support-Arranged musician requests for gigs through Hartt Gigline

    • Cid entertainment

      Feb 2018 - Jul 2019
      Production assistant & vip

      -Managed VIP Meet and Greet at House of Blues Boston, Mohegan Sun, and Xfinity Theatre for artists including; Imagine Dragons, Blake Shelton, Josh Groban, Dead and Company, Marshmello, and Kelly Clarkson-Arranged merchandise, designed and organized space, build and breakdown of equipment-Managed check in with staff, and maintained a point of contact with all tour managers

    • Infinity music hall & bistro

      Feb 2018 - Apr 2018
      Event producer

      Produced the “Backyard Music Series” featuring local regional bands. Booked bands, worked closely with Entertainment Director, scheduled the concert series, contracted management, wrote promotional materials, managed the shows, and coordinated payments

    • Cheney hall - little theatre of manchester

      Apr 2018 - Apr 2018
      Intern

      Assistant to the Executive Director. Conducted research on organizations for potential partnerships, fundraising strategies, marketing ideas, and donor retention.

    • Pandora

      Sept 2018 - Oct 2018
      Digital marketing campaign member

      Formed a team to execute a digital marketing plan to gain listeners for Andrew McMahon’s “Into the Wilderness” tour.

    • Live nation entertainment

      Sept 2018 - Dec 2018
      Marketing intern & special events assistant

      -Created promotion and ad recaps-Social media marketing, content creation, and concert photography management-Assisted marketing managers and photographers at shows and in the office-Setup and breakdown of VIP Lounge, check guests in, provide hospitality services -Identified competitive music venues in the CT/Upstate NY area, managed the tracking sheet

    • American program bureau

      Jul 2019 - Apr 2021
      Sales associate & event coordinator

      -Assist Booking Agents internationally in Corporate, Healthcare, Higher Education, Non-Profit, and K-12 sectors-Event Coordinator for virtual events, interviews, and recordings. Event management, create itinerary, review contracts and payment with agent, coordinate logistics with client and speaker before event, set up tech run-throughs-Main point of contact with those speakers desiring representation with APB, review applications-Organize and manage meetings -Collect marketing materials from speakers and create their profile on our website and update records, post on social media Show less

    • With intelligence

      Apr 2021 - Oct 2022

      -Negotiated contracts, F&B, and space set up for events of 150-1000 attendees -Coordinated event management across all departments including operations, registration, speaker management, sales, sponsorship, investor relations, content, and marketing -Managed event budgets, invoices, and schedules of payment for high-caliber events of up to $4m -Oversaw and managed event timeline, agenda, hotel room blocks, and staff roles pre-event and on-site -Led staff and venue meetings including pre-event planning, on-site meetings and post-event debriefs -Secured DMC and vendors including AV, florist, photographer, printer, registration platform, shipping, transportation, entertainment, trophies, attendee bags, lanyards -Judge coordinator from initial reach out to final scoring for award shows -Executed and developed relationships with luxury brand partnerships for summits including trunk shows, raffles, and attendee bag items. Trunk shows each successfully sold $10,000 on average for one event -AV, registration, Q&As, signage, F&B, and speaker management on-site -Coordinated graphic development and visual presentations -Collected sponsorship materials and coordinated sponsorship marketing efforts -Frequently traveled to events across the US Show less -First Reporter for the Women’s Private Equity Briefs -Wrote daily articles about leading women investors in their promotions, acquisitions, investments and events, with a focus on women investing in women-led companies -Edited agenda, updated speakers and sessions as needed-Built relationships with investors to gain knowledge on their roles and investment plans -Managed speakers pre-event and on-site. Led speaker prep calls, gathered speakers to be mic’d up and brought to stage in a timely manner, resolved cancellations Show less

      • Event Coordinator, US Operations

        Nov 2021 - Oct 2022
      • Content Producer

        Apr 2021 - Nov 2021
    • Live nation entertainment

      Aug 2022 - now
      Production/vip

      -Prep VIP packages and lounge set up-Assist VIP guests in their arrival-Ticket coordination-Answer questions about packages, the event, and venue-Work alongside tour managers

    • Enterprise events group

      Jan 2023 - now
      Event manager

      -Assumes total responsibility and ownership in leading the planning and execution of all assigned events.-Coordinates event management across all Departments, including Registration, Platform, Sponsorship, IS, Air, and Finance.-Manages event budget, invoicing, schedules of payments and cost savings report.-Oversees overall program agenda, ensuring communication across all internal and external teams.-Oversees and manages event project plan/timeline.-Leads and participates in client and internal meetings, including regular status meetings, pre-program walkthroughs, onsite meetings, and post-program debriefs.-Drives client and internal team deliverables to meet timeline milestones. -Manages all aspects of venue coordination, including meeting space allocation, meeting room set-up, diagrams, food & beverage, electrical, internet.-Manages DMC and outside vendors, including Audio Visual, Production, Entertainment, IT/Internet, Photographer, Printer, Security, Shipping, Translation, Transportation.-Coordinates content, graphic development and production of all program collateral (i.e. agenda, conference guide, program of events, etc.) and signage.-Develops budgets, coordinates itineraries, and leads site inspections. Show less

    • On location

      Jan 2023 - now
      Production/vip

      -Prep VIP packages and lounge set up-Assist VIP guests in their arrival-Ticket coordination-Answer questions about packages, the event, and venue-Work alongside tour managers

  • Licenses & Certifications

    • Cpr & aed certified

      American red cross
    • Certified personal trainer (nasm-cpt)

      National academy of sports medicine (nasm)
      Sept 2018
    • Certificate of international volunteering

      Global travel academy
      Nov 2022
  • Honors & Awards

    • Awarded to Rachel Penna-Scheer
      President’s Honors List - Feb 2019 3.96 GPA
    • Awarded to Rachel Penna-Scheer
      Dean's List - 2018
    • Awarded to Rachel Penna-Scheer
      Honor Roll University Of Hartford - Hartt School May 2016
    • Awarded to Rachel Penna-Scheer
      Distinctive Distinction Award - Music Theory Exam ABRSM Jul 2011 MusicMakers International Academy's award for the highest scorer on the ABRSM Theory Exam (Associated Boards of the Royal Schools of Music).
    • Awarded to Rachel Penna-Scheer
      Distinctive Distinction Award - Practical Exam ABRSM Jul 2011 MusicMakers International Academy's award for the highest scorer on the ABRSM Exam (Associated Boards of the Royal Schools of Music).
  • Volunteer Experience

    • International Volunteer, Croatia

      Issued by International Volunteer HQ on Nov 2022
      International Volunteer HQAssociated with Rachel Penna-Scheer
    • Volunteer Staff

      Issued by Association of Performing Arts Professionals on Jan 2017
      Association of Performing Arts ProfessionalsAssociated with Rachel Penna-Scheer
    • Breast Cancer Foundation Participant/Walker

      Issued by American Cancer Society on Oct 2009
      American Cancer SocietyAssociated with Rachel Penna-Scheer
    • Volunteer Team Organizer

      Issued by Chrysalis Center, Inc. on May 2017
      Chrysalis Center, Inc.Associated with Rachel Penna-Scheer
    • Volunteer and Motivator

      Issued by ROC Race on Aug 2014
      ROC RaceAssociated with Rachel Penna-Scheer
    • Relay For Life Walker/Supporter

      Issued by American Cancer Society on Jun 2010
      American Cancer SocietyAssociated with Rachel Penna-Scheer
    • Volunteer

      Issued by Lutz Children's Museum on Jun 2013
      Lutz Children's MuseumAssociated with Rachel Penna-Scheer
    • Student Volunteer

      Issued by Valley Youth Center - Huntingdon Valley, PA on Sept 2011
      Valley Youth Center - Huntingdon Valley, PAAssociated with Rachel Penna-Scheer