Experience

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  Lolc

  Mar 2014 - Jun 2015

  Intern, markeing communications
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  Nielsen

  Jan 2015 - Jan 2017

  Market analyst, client servicing - retail measurement services

  - Developed marketing strategies addressing marketing mix of FMCG brands of clients using market, competitor and consumer insights that were generated through retail audit data analysis- Communicated the developed marketing strategies to the clients through monthly retail audit analysis reports and client presentations- Provided consultation to overcome specific client business issues through Retail Audit analysis to win the market place- Managed multinational and local FMCG clients in Food, Beverages, Personal care and Household care categories - Clients included Coca-Cola Beverages, Hemas Manufacturing (Pvt) Ltd, Ceylon Biscuits Ltd, Fonterra Brands Lanka, ICL Marketing (Pvt) Ltd, EI & M (Pvt) Ltd, Delmege Forsyth & Co. Ltd, Lion Brewery PLC, Watawala Tea Ceylon Ltd and Samsung Electronics- Supported in planning clients’ future through insightful analyses – Use of learnings from the competitors and recommend key marketing strategies to win in the marketplace when clients do their Brand plans- Coordinated with regional and local operations and other client servicing teams to provide greater clarity and solutions for client needs- Engaged in new business development through approaching new clients for existing categories and promoting new categories for existing clients which supported increased company profitability Show less

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  Nippon paint lanka (pvt) ltd

  Jan 2018 - Jan 2019

  Senior brand executive

  - Preparation and presentation of annual marketing plan, brand strategy and budget- Managing assigned brands (Nippon Paint, Nippolac & Nippon Paint Brushes) to ensure the overall achievement of sales targets- Planning, developing and executing advertising and promotion strategies, Campaigns handled, Nippolac Paint Star TVC, Nippon Paint Easy Wash TVC Nippolac Paint Star – A loyalty program among professional painters- Organizing dealer promotions including foreign tours (Greece, Philippines, Thailand) for best performing dealers- Organizing company events such as product launches, exhibitions (Architect and Construct exhibitions), dealer conventions and regional marketing meetings Show less

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  Dialog axiata plc

  Jul 2019 - Apr 2022

  - Provide media insights and analysis for the Brand Management Team on campaign effectiveness- Preparation of the monthly operational dash boards on GRPs, the basis for monthly and quarterly campaign plans and media schedules- Interpretation of market research and consumer insights data on monthly basis through analysis from internal and external data sources- Measure advertising effectiveness through advertisement tracking- Working with Market Research agencies for company Market Research requirements Show less

  • Channel Planning & Marketing

    Dec 2019 - Apr 2022

  • Consumer & Market Insight Analyst

    Jul 2019 - Dec 2019
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  Cargills ceylon

  Apr 2022 - Oct 2024

  Assistant brand manager

  - Overall Brand Custodian for Cargills Retail, best known as Cargills FoodCity, the largest Supermarket chain in Sri Lanka with more than 500 outlets island wide- Plan and strategize brand growth to achieve the business objectives through planning and executing of thematic campaigns to strengthen thr Masterbrand and tactical campaigns such as Product offers, Modern Trade Supplier joint promotions, activations, and Bank promotions to drive sales- Working closely with multiple agencies for ATL communications covering creative work, production, media planning, BTL communications including indoor and outdoor branding, Digital Marketing activities and Instore Communications to drive the brand equity and sales- Pre & post evaluations of all promotions and present the progress to the management in monthly review meetings- Marketing budget planning and review on monthly basis to ensure the optimization of marketing investments - Preparation and presentation of annual business plans to the management- Coordinate with all internal stakeholders including Category Management, Operations, IT & Finance to ensure all promotions are planned and executed successfully- Analyze and identify the key areas to address in low performing outlets and planning and executing localized outlet promotions and activations to turn around low performing outlets- Administration of Cargills Loyalty program and Call center for customer complaints- Continuous research to identify issues & opportunities for the brand, to identify consumer dynamics, competitor dynamics and assess the key priorities for the brand to ensure that the brand remains competitive in the marketplace Show less

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  Coca-cola beverages sri lanka

  Oct 2024 - now

  Trade marketing manager