Anna Diani

Anna Diani

Content Creator for my Travel Brand (IG: TropicalWayofLife)

Followers of Anna Diani295 followers
location of Anna DianiBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Social Media Strategist & Community Manager I Branding I Content Creator and Owner of TropicaIWayofLife (instagram)

  • Education

    • EAE Business School

      2019 - 2020
      Master's degree Marketing Digital y E-commerce

      Defining campaign goals, creating an inbound and outbound digitalmarketing strategy, conducting keyword research (SEO & SEM),understanding of Google Analytics, managing Google AdWordscampaigns & retargeting campaigns (CPA and CPM). Deepunderstanding how marketing strategy ties in social strategy.Knowledge of the Role UX and UI in marketing, CRM technology andbasic coding (HTML & CSS).

    • Blanquerna - Universitat Ramon Llull

      2012 - 2016
      Licenciatura en Relaciones Internacionales marketing

      Extensive knowledge in implementing new projects (coordinating,negotiating & managing conflicts), demonstrating an entrepreneurial& innovative attitude, knowledge in advertising, public relations,media management & media theory.

  • Experience

    • Tropical Way of Life

      Sept 2012 - Jan 2021
      Content Creator for my Travel Brand (IG: TropicalWayofLife)

      - I built my own Travel Brand organically on IG Account@TropicalWayOfLife (with 200k followers), which focuses on tropical destinations.- Represent various brands & experience in creating content for the tourism industry by sharing relevant content about travelling.- Worked in defining social media strategies & engaging content (brand awareness & engagement) for big luxury resorts & brands around the world, as Radisson Hotel Group, W Hotels & South African Tourism.- Personally shot and edited photos and videos, creating high quality &engaging content. Show less

    • ORU-FOGAR

      Oct 2015 - Jan 2016
      United Regions Organization

      - In charge of the European project in Mexico (Jalisco) with ORU-FOGAR- Creator of different content of ORU-FOGAR on twitter, facebook and wikipedia- In charge of three facebook and twitter accounts and translated the latter into English, French and Spanish

    • TOUS Jewelry

      Jun 2018 - Dec 2019
      Manager's Assistant

      - Supporting Store Manager with achieving the commercial performance(KPI, ATV, UPT) in order to meet the agree target.- Ensuring constant monitoring & implementation of CRM systems.- Top seller in the new shop of Portal de Ángel.- Track the progress of weekly, monthly, quarterly & annual objectives.- Analyze consumer behavior & adjust product positioning.- Act as our store’s representative & set an example for our staff. Supervise & motivate staff to provide exceptional customer service.- Personalized post-sale service in store, resolution of incidents withcustomers & follow-up.- In the absence of the store manager, assumed all management duties. Show less

    • Akzentz Professional Nail Products

      Oct 2018 - May 2019
      Social Media Manager in Akzentz (International Canadian brand)

      - Created, planned & executed social media marketing strategies & customer engagement campaigns in line with the business & brand objectives.- Initiated & managed social media presence on Facebook & Instagram.Developed user-friendly & attractive online content including videos, graphics, contests to improve social media presence & brand awareness.- Monitored social media analytics & evaluated social media presence.- Generated monthly reports with analysis of performance of campaigns.- Monitored competitor social media activity & websites. Contacted with influencers & brand ambassadors. Creation, execution & analysis of campaigns with them. Maintained effective & long-termworking relationships with them. Show less

  • Licenses & Certifications

    • The Fundamentals of Digital Marketing - Google Digital Garage

      Google
      Feb 2019
      View certificate certificate