Argiro Darvira

Experience

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  Greek Professionals

  Apr 2016 - Mar 2017

  Event Executive

  • Organizing and promoting events based in London, managing all aspects of event coordination• Conducting research to identify new territories and opportunities for future events• Developping and executing ideas to enhance the Greek/Cypriot community's presence and engagement in London• Negotiating and securing venues for events, establishing deals with spaces suitable for hosting large gatherings[Recommendation Letter Available]

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  ERT S.A. HELLENIC BROADCASTING CORPORATION

  Jun 2017 - Mar 2018

  Intern at Press & Communication Office

  • Publishing company press releases on the official website, ensuring timely and accurate dissemination of information• Actively contributing to the organization and coordination of events hosted by the press office, including debates, music events, and more• Managing a list of Communication Sponsorships related to music, society, and culture, ensuring proper execution and follow-up• Handling phone invitations for events, reaching out to key stakeholders and guests via phone calls[Recommendation Letter Available] Show less

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  Acun Medya

  Jul 2018 - Jan 2019

  Journalist & Production Assistant

  • Assisting in editorial research and conducted interviews via phone calls and castings• Coordinating and arranging castings for TV shows and managed scheduling for interviews• Researching contestants and provided relevant information for the editorial team• Providing on-set production support, assisting with logistical tasks and coordinating with the team• Managing the live audience during filming to ensure smooth operations• Guiding participants through the process, ensuring they understand their roles and responsibilities during production Show less

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  ICARUS Sports

  Feb 2019 - May 2021

  Media Distribution Manager

  • Managing media distribution for high-profile sports events and TV series, ensuring timely and effective communication with sports editors and journalists via email and phone• Collecting and analyzing data from various media outlets to produce detailed reporting on distribution performance and audience reach• Supporting business development and commercialization efforts, contributing to the growth of production, media, and brand promotion activities• Assisting the sales team in driving revenue by supporting initiatives across production, media distribution, and branded content promotions• Preparing and distributing press releases, ensuring consistency and alignment with the company’s communication strategy• Supervising and guiding a team of five Media Distribution Assistants, fostering collaboration and achieving operational efficiency• Maintaining up-to-date company records, ensuring accurate documentation across all media and distribution activities• Collaborating closely with sales and production teams to streamline workflows and align distribution strategies with business goals• Managing the company’s social media accounts and press emails, driving audience engagement and maintaining positive media relations Show less

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  Attica Media Group

  Jun 2021 - Dec 2022

  Advertising Sales Manager

  • Developping and executing advertising sales strategies to maximize revenue across print, digital, and integrated media platforms• Managing a diverse portfolio of clients, building strong relationships to understand their needs and deliver tailored advertising solutions• Identifying and pursuing new business opportunities, successfully expanding the client base and increasing market share• Collaborating with editorial and creative teams to align ad content with brand guidelines and enhance audience engagement• Negotiating and closing high-value advertising contracts, ensuring optimal pricing and terms for both clients and the organization• Providing clients with detailed campaign reports, highlighting performance metrics and ROI to drive retention and upselling opportunities• Conducting market research to identify emerging advertising trends and translated insights into actionable sales strategies• Organizing promotional events and sponsorship opportunities, creating additional revenue streams and elevating brand visibility Show less

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  Project Agora, a TDG company

  Dec 2022 - Sept 2024

  Publisher Growth Manager

  • Owning a territory sales target, managing both new and existing clients with the objective to maximize total market share and exceed revenue goals• Ιdentifying key stakeholders and organizing roadshows and local events to drive engagement• Preparing detailed revenue estimations for prospective and existing clients, ensuring accuracy and alignment with business objectives• Working with Technical Account Managers to onboard new clients seamlessly, sharing comprehensive Account Plans and agreed product specifications• Managing and expanding partnerships with publishers across diverse verticals, ensuring long-term growth and collaboration• Delivering strategic consulting to publishers on programmatic advertising, audience monetization, and content distribution strategies• Analyzing publisher performance data to identify revenue optimization opportunities and implementeing tailored solutions• Conducting regular performance reviews and providing actionable data insights to improve yield and user engagement• Organizing workshops and webinars to educate partners about the benefits of programmatic tools and emerging advertising trends• Playing a pivotal role in achieving a significant increase in publisher adoption rates by driving tailored growth initiatives and proactive account management• Collaborating with internal product and tech teams to address publisher-specific needs, ensuring platform alignment with market demands Show less

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  EMSA Media

  Sept 2024 - now

  Digital Sales Manager

  • Spearhead digital advertising sales strategies, driving revenue growth across Sportdog.gr & Star Web TV | HbbTV• Cultivating and managing relationships with high-profile clients and agencies to deliver tailored advertising solutions• Developping and implementing innovative sales campaigns to maximize digital engagement and client ROI• Analyzing market trends and competitor strategies to identify and leverage new revenue opportunities• Drive partnerships with advertisers to integrate branded content and native advertising solutions• Monitoring performance metrics and generate detailed reports to optimize campaign effectiveness and ensure client satisfaction• Advocating for emerging trends in digital media, including programmatic advertising, social media platforms, and mobile-first strategies• Conducting regular workshops and presentations for clients, showcasing the value of EMSA Media's digital assets Show less