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Ajay Gope

Ajay Gope

Assistant Manager- Marketing

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location of Ajay GopeJharkhand, India

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  • Timeline

  • About me

    Branch Sales Head - Radio City 91.1 FM

  • Education

    • St. Ignatious High School, Gumla

      -

      Activities and Societies: Cricket Team Complete Matric (10th)

    • Indira Gandhi National Open University

      2009 - 2011
      Master’s Degree MA English B

      Activities and Societies: Project Making Team

    • College of Commerce

      1997 - 2001
      Bachelor’s Degree English Language and Literature, General B

      Activities and Societies: Academic Association with St. Xavier’s College, Ranchi (Year 2009 to April 2012)  Served as Guest/Visiting Faculty at St. Xavier’s College, Ranchi. (morning session)  Teaching domain- (i) Advertising and Sales Promotion Management (ii) Business Management (iii) Multi-media  Targeted students: 3 years degree course under Deptt. of Commerce.(B.Com) Professional Qualifications:- Post Graduate Diploma in Advertising Management from Institute of Communication Management, Bangalore _Year 2000. Diploma in Business Management from All India Institute of Management Studies, Chennai_Year 1998.Academic Qualifications:- MA in English Honour’s from IGNOU - 2011  BA in English Honour’s from College of Commerce, Patna - 2001 Intermediate (Science) from K.O. College, Gumla - 1996 Matric from St. Ignatious High… Show more Professional Qualifications:- Post Graduate Diploma in Advertising Management from Institute of Communication Management, Bangalore _Year 2000. Diploma in Business Management from All India Institute of Management Studies, Chennai_Year 1998.Academic Qualifications:- MA in English Honour’s from IGNOU - 2011  BA in English Honour’s from College of Commerce, Patna - 2001 Intermediate (Science) from K.O. College, Gumla - 1996 Matric from St. Ignatious High School, Gumla - 1994Technical Qualification:- Diploma in Computer Aided Graphic Design for Publishing and Advertising from ZED Career Academy, Patna_ Yr.1999. Show less

    • Symbiosis Centre for Distance Learning

      2018 - 2022
      Post Graduate Diploma in Business Administration (PGDBA) Marketing/Marketing Management, General

  • Experience

    • Dainik Jagran

      Feb 2005 - Apr 2011
      Assistant Manager- Marketing

      Associated with Media Marketing department responsible for business generation through space selling

    • HT Media Ltd

      May 2012 - Dec 2016
      Senior Manager - Media Marketing

       To ensure Media Marketing revenue and meet Annual Target. Improve market share & yield for MM revenues for Local & National business. To ensure business hygiene by implementation of SOP in Media Marketing. To maintain good PR with internal & external customers. Handling a team of 10 members including 07 Marketing Advt. sales team members. To keep the team motivated & well directed at all times. To drive innovation culture in the Media Marketing for the revenue generation. Manpower deployment, appointment & restructuring. To generate 35% of total unit revenue through Event/Print initiatives.  To maintain a cordial relationship with the editorial team for maximum client connect.Training/Workshop/Annual Meeting attended at HT Media Completed Presentation Skills Training/workshop by HT Media. Completed Soft Skill Training/workshop organized by HT Media. Completed Digital Marketing certificate course organized by HT Media.  Participated in Annual Media Marketing Meeting at Goa (Yr.2015), Noida (Yr.2013) and Luknow (Yr.2012) Show less

    • Radio City India

      Jan 2017 - now
      Sales Head

      Team HandlingRevenue generation for the companyMaking sales callsPreparing client proposals, presentationsPlan weekly sales cycle and schedule client meeting accordinglyGenerate ideas for clients based on the brand requirementMarket InformationPreparing client and market mapping reports for his area / industryReports on client spends at a brand levelFollow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for paymentConducting competition tracking and monitoring on a daily basisMedia Tracking to generate prospectsPreparing sales and sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etcPlan and budget revenue generation for the week and monthProvide written brief to programming for the spot / commercial based on inputs from client / agencyEnsure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)Contribute to sales strategy and generate ideas for revenue maximizationDevelop and sell specials and eventsMaintain strong relationships with clients and agencies in the persons portfolio Show less

  • Licenses & Certifications

    • Post Graduate Diploma in Advertising Managemen0t

      Institute of Communication Management, Bangalore
      Aug 2000

    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Jul 2023

    • Successful Negotiation: Essential Strategies and Skills

      University of Michigan
      Jul 2023
      View certificate certificate

    • Social Media Training Program Certificate

      Hindustan Times
      Dec 2016