Dauren Abeuov

Experience

• 

  PIONER

  Nov 2006 - Nov 2009

  Head of Commercial Department

  The company specializes in system integration for HoReCa market and supermarkets, distribution of POS equipment.• Coordinating the work of the commercial department (sales, purchasing, logistics).• Negotiations with corporate clients (at the management level).• Negotiations with foreign partners.• new clients.• record keeping.• signing contracts.• trips to the regions in order to develop the company.

• 

  Videoluxe

  Jan 2010 - Dec 2013

  Commercial Director

  Сompany specializes in interactive solutions for hospitality and trade centres: Pay TV systems, Video-on-Demand, Internet access, digital signage, hotel TV sets, films for Video-on-Demand and satellite TV channels.Responsibilities:1. Manage of office in Almaty: - Staff management (control over the fulfillment of basic duties of employees);- Optimization of the cost of the office;- Development and maintenance of the necessary in-house documentation;2. Expansion of the company's presence in the region (Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan):- A permanent collection of market information;- Maintain a database of objects with complete information;- Search for new partners and maintain a database on them (suppliers of equipment TV systems, networks, Internet equipment, Engineering)- Meetings, presentations, negotiations, business trips3. Reports:- Regular reporting to the HQ (Moscow);4. Project Management:- Drafting contracts and agreements;- Monitor the implementation of the payment terms and delivery time on signed contracts;- Clear coordination colleagues on each project (price, logistics, IT);5. Working with clients:- Analysis of customer requirements in order to obtain additional orders (equipment and services);6. Working with partners- Maintenance of contacts with partners (Samsung, Philips, LG, 2M Locatel)- Monitor the implementation of commitments vendors;7. Monitoring of competitors:- Pricing (TV, ITS, etc.);- Solutions;- Successes;- Key people; Show less

• 

  Kulan Oil

  May 2012 - Apr 2014

  Company AD MARKET, a member of the largest international procurement alliance Auto Distribution International, specializes in the sale of spare parts, tires, wheels, oil, fluids, and accessories for the car owners.Responsibilities:1. Work on the Start-up project (AD-Market);- Drafting of a business plan;- Writing technical specifications;- Description of functional design online store;2. Project management for the development of an online store;3. Management of retail store of auto parts, lubricants, wheels (300 square meters);4. The alignment of all business processes in the company;5. P/L prediction;6. Manage marketing strategy:- Budgeting ;- Work with contractors (SMM, SEO, CPA etc.);- Cooperation with leading KazNet projects;- Writing media plans;- Analytics (Google Analytics, Yandex Metrica); 7. Selection of employees;8. Budgeting;9. Study of the competitive environment;10. Work with contractors (Kazakhstan, CIS);11. Working with suppliers (Kazakhstan, CIS);12. Regular reporting to the investor. Show less

  • E-Commerce Director, Acting CEO

    May 2012 - Apr 2014

  • Director of Internet Project

    May 2012 - Sept 2012
• 

  Avon

  Jun 2014 - Sept 2015

  Digital Manager (Head of Digital), Kazakhstan and Kyrgyzstan

  Avon is an iconic global beauty company with breakthrough beauty products in skincare, color cosmetics, fragrance and personal care, and has a Fashion & Home category. Avon is also a leader in the direct-selling industry. Avon at a Glance (2013): • More than 36,000 Associates;• More than six million independent Sales Representatives;• Available in more than 100 countries; • Nearly $10 billion in revenue;• Headquartered in New York City. Responsibilities:1. E-commerce business development;2. Managing the company of online marketing ; 3. Search, development, and implementation of innovative solutions to the digital-planning campaigns; 4. Work to improve the site content, the development of creative concepts to increase traffic and monitoring their performance; 5. Participation in the creation and development of digital projects; 6. Timely decision arising in the course of project implementation issues; 7. Managing of the digital department;8. ROI analytics. Show less

• 

  L'Oréal

  Oct 2015 - Oct 2016

  E-Commerce Manager (Head of E-commerce)

  The world leader in beauty, L’Oréal is present in 130 countries on five continents. L’Oréal key numbers (2014): - 1st cosmetics group worldwide; - €22.53 billion consolidated sales; - 501 patents registered by our research team; - 78, 611 employees from 156 different nationalities. Responsibilities:1. E-commerce H&B market analysis;2. Negotiations with e-retailers, to develop L’Oreal brands sales;3. Management of L’Oreal websites;4. Analysis and enhancement of partners websites, to grow conversion in orders;5. Working with global contractors;6. P&L analysis and management of own e-commerce projects. Show less

• 

  KAZDIGITAL

  Sept 2016 - Apr 2017

  CEO, Co-owner

  The national operator of digital services - KazDigital provides a full range of services (web and mobile development, performance marketing, SMM, media advertising, CPA networks, etc.) for the successful presentation and promotion of businesses in the Internet.Agency services:1. Web development;2. Web design;3. Digital marketing (SEO, SERM, SMM, RTB, Programmatic, Media, CPA, etc.);4. Consulting;5. Mobile app development.

• 

  Gradient

  Apr 2017 - Mar 2018

  Director of Digital and E-commerce (Russia/Europe/USA)

  The group of companies Gradient – a private Russian holding represented by business projects in the fields of distribution of fast-moving consumer goods (FMCG), logistics and retail trade. Since 2007, Gradient has been included in Forbes magazine's rating of "Top 200 Affordable Non-Public Companies" in the country.Responsibilities:• Creation of digital strategy for own brands;• E-commerce H&B market analysis (Russia, Europe, USA);• Negotiations with e-tailers, to develop own brands sales;• P&L analysis and management of own e-commerce projects (Russia, Europe, USA);• Work with global marketplaces (Development of sales in Amazon US and Amazon Europe);• Management of digital marketing on all markets;• Managing of the digital department. Show less

• 

  CV Protek

  Apr 2018 - Jul 2023

  PROTEK GROUP - is one of the largest companies in Russia, represented in the pharmaceutical and medical industries KEY ROLE: Responsibility for P&L (main KPI is GMV, EBITDA) of Zdravcity.ru (200mln. USD in 2022),strategy (development of an ecosystem around health through the capabilities of a group of companies), omnichannel development (with our pharmacy retail (biggest in Russia)), and all main functions (IT (web and mobile development, DevOps, projects, support), product (products, designers, researchers, analytics), logistics, client service, pricing, sales (B2B revenue)) of e-com business.Total e-commerce business of Protek 400mln.$ (in 2022)RESULTS:● Delivered X20 Increase of Zdravcity.ru revenue 2018 vs 2022 (from 9mln to 200mln USD) which ledthe company to be in the top 3 e-commerce pharmacy services in Russia;● Delivered X20 Increase of Zdravcity.ru organic traffic from Search Engines (google.ru, yandex.ru)(11+ million sessions per month);● Increased X2.5 market representation due to partner pharmacies portfolio development up to27.000+.● Formation of an e-commerce department (from 5 people in 2018 to 150+ people in 2022);● Transformation of B2B to B2C processes in Protek infrastructure:o Launching a project to develop a marketplace (expanding the assortment through warehousesof third-party suppliers up to 30K SKU);o Launching a project of direct delivery to the consumer (drug delivery was legalized in May2020);● Increased X5 revenue from B2B clients by development of a B2B supplier account for automatingand scaling (advertising, promotions, pricing, etc.) all interactions with suppliers which led to work withany size of B2B clients;● Was awarded by the board of directors for Zdravcity.ru financial results. Show less

  • Chief E-commerce Officer

    Dec 2020 - Jul 2023

  • Head of E-commerce department

    Apr 2018 - Dec 2020
• 

  Magnit

  Sept 2023 - now

  Director of E-commerce, Pharmacy

  Magnit is one of Russia’s leading food retail chains, number one by the amount of stores and geographical coverage.The company operates in about 4,183 localities: almost 17 million customers visit its stores every day. Magnit utilizes a multiformat model, which includes convenience and drogerie stores, supermarkets and pharmacies. As of June 30, 2023, the company had a total of 28,309 stores in 67 regions of Russia. Magnit's cross-format loyalty programme covers over 72 million people.KEY ROLE: Responsible for the P&L, with the primary KPIs being GMV and EBITDA of Magnit's e-commerce business. This role also involves developing and implementing a comprehensive long-term strategy, which is focused on the development of an omnichannel approach to business operations. This strategy aims to seamlessly integrate online and offline channels to enhance customer experience and drive business growth.Additionally, this role requires close collaboration with various departments within the organization, including IT, product team, operations, logistics, commerce, marketing, client service, and analytics. Show less