Shashank Kumar

Experience

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  Chromachemie Laboratory Private Limited

  Jun 2017 - Jul 2017

  Marketing Intern

  • Developed marketing strategies for an FMCG product (swee10)• Performed targeted market research and accumulated a list of over 500 prospective consumers• Drafted quotations and pro forma invoices for clients

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  Spookfish Innovations

  Jul 2018 - Sept 2018

  Executive Assistant

  • Performed detailed accounting of all company financials through excel• Managed the daily workings of the administration team• Oversaw and assisted company audit procedures• Created a new employee attendance policy and assisted in making an employeehandbook• Responsible for creating invoices and sending follow ups to clients• Performed targeted marketing (over 100 targets) through LinkedIn and set up meetingswith prospective clients

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  Chemipack Industries

  Oct 2018 - Apr 2019

  Manager Trainee

  • Managed supply chain operations – planning of logistics, procurement of raw materialand supplier relations• Monitored the workings of employees on a daily basis and managed their salarypayments• Managed complete accounting and audit procedures

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  Freelance

  Apr 2020 - Jun 2021

  Freelance Video Editor

  - Wrote, edited and produced relevant and creative advertisements for products/services offered by client companies- Crafted storylines targeted at drawing in consumers

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  JET ESCP

  Oct 2020 - Jul 2021

  Marketing Associate
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  Green Artha

  Mar 2021 - Jun 2021

  Research Fellow
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  The Kraft Heinz Company

  Jun 2021 - Aug 2021

  Summer Intern

  B2B E-commerce Strategy & Prototyping | Market Analysis & Financial Modeling | UK Foodservice- Crafted and presented a comprehensive go-to-market digital strategy for a B2B E-commerce platform targeting the UK foodservice market, driving strategic decision making.- Conducted in-depth market research and competitive analysis, analyzing the impact of E-commerce in the UK B2B sector to identify key market opportunities.- Developed a detailed financial model, including cost analysis, pricing strategy, and project profitability forecasts.- Designed and created user-centric wireframes and a functional prototype of the E-commerce website using Figma, enhancing the potential user experience.- Successfully pitched and presented the project to over 25 stakeholders, consisting of C-level executives, securing buy-in and support for implementation. عرض أقل

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  Crealytics

  Jan 2022 - Jul 2023

  Entrepreneur In Residence

  Service Portfolio Expansion, Strategic Growth, Project Management, KPI Development, Vendor Evaluation & Stakeholder Engagement | Digital Marketing Innovation- Drove revenue growth by leading the expansion of service offerings, introducing Dynamic Content Optimization (DCO) and Influencer Marketing.- Conducted in-depth market research using Crunchbase and G2 to identify top global firms in DCO and Influencer Marketing, informing strategic partnership decisions.- Designed and implemented a KPI framework for objective vendor evaluation, ensuring data-driven selection and performance measurement.- Managed end-to-end vendor sourcing, evaluation, and negotiations, leading to the selection of high-performing partners.- Established and managed contractual relationships with vendors, showcasing negotiation and stakeholder management skills.- Crafted persuasive sales pitch decks for new service offerings, directly contributing to business growth and revenue expansion. عرض أقل

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  SPICED Academy

  Dec 2023 - Mar 2024

  Data Science

  Data Science | Predictive Modeling, Machine Learning & Data Visualization | Python & SQL- Completed an intensive data science bootcamp, gaining proficiency in SQL, Python, data analysis, machine learning, and data visualization.- Developed a machine learning regression model to predict urban air pollution, aggregating weather, and spectral data. Tech Stack: Python (Pandas, NumPy, Scikit-learn, Seaborn, and Matplotlib).- Created impactful data visualizations with Seaborn and Matplotlib to enhance data comprehension and facilitate decision-making.- Executed a capstone project focused on predicting wind energy curtailment in Germany, analyzing over 400,000 records of weather, demand, re-dispatch, and solar data.- Leveraged Tech stack: Python (Pandas, NumPy, Scikit-learn, TensorFlow, Keras), Seaborn, Matplotlib, to develop and implement robust predictive models.- Built an interactive Streamlit application to showcase project results and presented the project findings to Nextract Energy GmbH and other data science and analytics experts. عرض أقل

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  Berlin Brands Group

  May 2024 - now

  AI Project Manager

  Project Management | Prompt Engineering | AI Tools Developer- Leading AI-driven content creation and optimization for a product catalog of 4000+ SKUs, ensuring high-quality, SEO-optimized listings across multiple languages.- Design and develop custom AI tools using Python and advanced prompt engineering, automating content generation and significantly enhancing workflow efficiency and content quality.- Develop and implement a multi-lingual AI language checker tool to automate translation processes, significantly reducing turnaround time and operational costs while increasing scalability.- Develop and deploy AI-powered category-specific content generators to optimize product listings for Amazon, improving search rankings, click-through rates (CTR), and reducing customer complaints and returns.- Develop AI-powered keyword analysis tools to generate high-volume, product-relevant keywords and optimize content for increased search engine visibility and improve content relevance.- Manage multiple concurrent projects and collaborate across teams, ensuring timely delivery and adherence to quality standards (Asana and Jira).- Continuously refine AI models and prompt engineering strategies to improve accuracy, efficiency, and automation in key processes.- Bridge AI development with project management, driving innovation, process optimization, and automation across key business functions. عرض أقل