Afif Ayad

Experience

• 

  FATTAL GROUP

  Mar 2011 - Jun 2015

  •Retail Audits•Summarize reports. market shares / market size / competition and distribution•Customer Business Agreements•Compiles Managers’ visibility and marketing requests and targets Analyze advertising spend per Brand•Maximize use of POSM in market•Plan and Manage Promotional Events•Perform feasibility studies: support to the concerned team, with outside interns if necessary (consumer questionnaires, customer questionnaires, presentation etc…)•New Product launching coordination•Generate report of top FMCG Customers monthly•Perform market studies in coordination with the Business and Brand Managers Show less

  • Key Accounts Manager - Johnson & Johnson

    Jun 2014 - Jun 2015

  • Trade Marketing Manager - F&B

    Apr 2013 - Jun 2014

  • Assistant Brand Manager- F&B

    Mar 2011 - Apr 2013
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  Nestlé

  Jun 2015 - Dec 2016

  Channel Category Sales Development Manager-Dairy

  •Responsible to ensure that category volume/value and Real Internal Growth (RIG) are achieved by country within category allocated budgets. •Implement and maintain the core range distribution by channel. •Analyze and recommend action plans, when needed, on numeric distribution, core range, and planograms...•Ensure efficient implementation & evaluation of POS Material based on picture of success and merchandising guidelines in alignment with the sales team (quantities & timelines) •Lead and execute regional activities & country specific promotional process per category based on regional and local promo SOP (defining objectives, briefing, coordinating the implementation, & pre and post evaluation of all promotions) •Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, competitor activities Based on shopper observation, recommend actionable in store solutions within the trade channels.•Lead the Monthly Sales Review (MSR) process at country level and participate in the Monthly Business Planning Cycle meetings Show less

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  Hertz

  Jan 2017 - Apr 2019

  Director of Sales and Marketing

  • Accomplishing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling. communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.• Achieving operational objectives by contributing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.• Meeting financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information • recommending options and courses of action; implementing directives.• Obtains market share by developing marketing plans and programs for each product; directing promotional support.• Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources• Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product service, coordinating new product development• Analyzing how our brand is positioned in the market and crystalize targeted consumer insights• Taking brand ownership and provide the vision, mission, goals and strategies to match up to• Translating brand strategies into brand plans, brand positioning and go-to-market strategies• Establish performance specifications, cost and price parameters, market applications and sales estimates• Measure and report performance of all marketing campaigns, and asses against goals (ROI and KPIs) Show less

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  WataniLB

  Apr 2020 - now

  Founder / Managing Director

  • Provide strategic leadership and vision, guiding the startup's direction, growth, and long-term goals.• Collaborate with co-founders and fellow managing partners to define and execute the startup's business strategy.• Oversee various functional areas, including operations, finance, marketing, product development, and sales.• Lead and inspire a diverse team, fostering a culture of creativity, accountability, and continuous improvement.• Develop and manage partnerships and relationships with investors, stakeholders, and key industry players.• Drive business development efforts, identifying new market opportunities and potential revenue streams.• Monitor industry trends, competitive landscape, and emerging technologies to inform strategic decisions.• Manage financial planning, budgeting, and resource allocation to ensure sustainable growth.• Participate in fundraising activities and investor relations to secure necessary capital for expansion.• Act as the startup's spokesperson, representing the company at industry events, conferences, and media opportunities.• Implement best practices and processes to optimize operational efficiency and organizational effectiveness.• Maintain a strong focus on customer satisfaction, ensuring products or services meet and exceed market expectations. Show less

• 

  SADAGROUP HOLDING

  Aug 2023 - now

  • Develop and execute the group's commercial strategy to drive revenue growth and achieve business objectives.• Lead a high-performing commercial team, providing guidance, mentoring, and performance management.• Identify and capitalize on new market trends, customer needs, and business opportunities to maximize revenue streams.• Establish and nurture strategic partnerships and alliances to enhance the company's market position and competitive advantage.• Collaborate closely with cross-functional teams, including marketing, sales, operations, and finance, to ensure alignment and seamless execution of commercial initiatives.• Set ambitious sales targets, develop sales forecasts, and create strategies to achieve and exceed revenue goals.• Oversee pricing strategies and negotiations, ensuring profitability while maintaining competitive market positioning.• Monitor and analyze key performance indicators, market trends, and customer feedback to adjust strategies as needed.• Provide strategic insights and recommendations to the executive team based on market analysis and industry insights.• Represent the company at industry events, conferences, and client meetings to strengthen relationships and promote the organization's offerings.• Foster a culture of innovation, collaboration, and continuous improvement within the commercial team and the broader organization. Show less

  • Group Commercial Director

    Jan 2023 - now

  • Regional Director - Americas

    Aug 2023 - now