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Yueh Mei Ho

Yueh Mei Ho

Journalist

Followers of Yueh Mei Ho473 followers
location of Yueh Mei HoSingapore

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  • Timeline

  • About me

    Decarbonising Mobility for a Greener Future

  • Education

    • National University of Singapore

      1994 - 1995
      Bachelor of Arts - BA(Honours) Japanese Studies 2nd Upper

    • National University of Singapore

      1990 - 1993
      Bachelor of Arts - BA Chinese Language, Japanese Studies Dean's List

    • 琉球大学

      1993 - 1994
      Okinawa Prefectural Government Sponsored Overseas Scholarship Japanese Studies

  • Experience

    • SPH Media

      May 1995 - Jul 1995
      Journalist

      Covered crime and entertainment news for Lianhe Zaobao and Shin Min Daily NewsKey Achievements:• Scored a news scoop and published a front page feature story on first day of work• Known to editors and peers as a promising journalist with a knack for uncovering news, frequently making to front page

    • BMG Singapore Pte Ltd

      Jul 1995 - Sept 1999
      Head, Marketing & Promotions

      Formulated and coordinated marketing and promotions strategies for artistes including Andy Lau, Anita Mui, Ekin Cheng, Julia Peng and Jay Chou in SingaporeKey Achievements:• Organized several groundbreaking promotional activities for Andy Lau with limited budget, including a handshake session at Bukit Panjang Plaza attended by 5000 fans and a full house free concert at the Singapore Indoor Stadium• Conceived a series of innovative concepts and slogans for artiste campaigns, some of which were adopted in overseas markets Show less

    • BMG Hong Kong Limited

      Sept 1999 - Feb 2000
      Overseas Manager, Pan China

      Formulated and coordinated regional production and marketing strategies for artistes including Andy Lau, Anita Mui, Ekin Cheng, Julia Peng and Jay Chou in China, Hong Kong, Taiwan, Malaysia and SingaporeKey Achievements:• Increased the efficiency of the regional offices by streamlining the delivery of production and promotional materials and processes

    • BMG Music Taiwan Inc

      Mar 2000 - Oct 2000
      Overseas Manager, Pan China

      Formulated and coordinated regional production and marketing strategies for artistes including Andy Lau, Anita Mui, Ekin Cheng, Julia Peng and Jay Chou in China, Hong Kong, Taiwan, Malaysia and SingaporeKey Achievements:• Increased the efficiency of the regional offices by streamlining the delivery of production and promotional materials and processes

    • Mediacorp Pte Ltd

      Feb 2001 - Apr 2019
      Assistant Lead

      Managed close to 100 artistes in all aspects of their careers, assisted by a team of managers Key Achievements:• Launched the careers of numerous stars, including A-listers such as Rebecca Lim, achieving income breakthroughs of over S$1m in artiste commercial engagements• Generated new revenue streams by sourcing and brokering prominent deals, including Pierre Png’s Hollywood foray “Crazy Rich Asians” and Tay Ping Hui’s acting ventures into China market• Supported business growth by creating The Celebrity Agency’s tentpole IP project, The Celebrity Sports Day in 2016 Show less

    • The Celeb Net

      Oct 2019 - now
      Digital Marketing & Partnerships

      I connect celebrities and brands, providing innovative marketing solutions backed by the largest network of local and overseas celebrities

    • EVCo

      Apr 2022 - now
      Chief Business Administrator

      Marketing & Campaigns

  • Licenses & Certifications

    • Japanese Language Proficiency Test Levels 1-4

      The Japan Foundation, Association of International Education, Japan
      Feb 1995

    • Piano Grade 8 Practical & Theory

      ABRSM

    • Professional Diploma in Digital Marketing

      Lithan
      Jun 2020

    • Diploma in Teaching Chinese Language

      Confucius Institute NTU, Singapore (南洋理工大学孔子学院)
      Jan 2022