Ed B.

Experience

• 

  Getty Images

  Apr 2005 - Feb 2007

  Account Manager

  Managed various accounts in the advertising & publishing industries for Getty Images’ world class digital photo libraries.

• 

  TMN Media

  Jan 2008 - Sept 2009

  Marketing Executive

  Creation and quality analysis of email newsletters in travel & entertainment sectors. Included keyword research SEO copywriting of meta tags and web pages. Implemented link building tactics to improve search rankings on various websites.

• 

  TFA Bookings

  Feb 2009 - Feb 2011

  Assistant Manager

  Acted as bookings agent and marketing manager for a roster of international DJs. Project managed travel, financial and administrative facets of every tour. Managed agency blog content plus the delivery, optimization and expansion of customer database and email marketing campaigns.

• 

  ImageBrief

  Jun 2011 - Jul 2015

  • Managed communications across email, referrals, paid & owned social, retargeting & content• Developed user referral program that increased user signups by 340% within 3 months• Increased acquisition conversion rates by 200% and took total company revenue to over $2m• Led growth of new subscription product (2014) to $30,000 MRR• Created and ran content and distribution strategy, increasing social community growth by 1000%+• Created and optimized 2 million manual and transactional emails per month Show less

  • Growth Lead

    Jul 2013 - Jul 2015

  • Account Director

    Jun 2011 - Jul 2013
• 

  SoundCloud

  Aug 2015 - Oct 2017

  Growth Marketing Manager

  Managing lifecycle marketing communications globally for SoundCloud's 150m+ user base with a specific focus on subscription growth initiatives through email automation, display retargeting and mobile. Launched SoundCloud Go, SoundCloud's premium listener subscription, in 8 countries across 3 continents and 3 languages in 2016.

• 

  Phiture - Mobile Growth Consultancy

  Nov 2017 - Jan 2020

  Mobile Growth Marketing Lead

  Designed Phiture’s proprietary mobile retention audit and kickstart program, managing a team of six, specialising in data, infrastructure and lifecycle campaign strategy creation for 10+ apps including Clue & Headspace.

• 

  Pitch

  Feb 2020 - Dec 2021

  Retention & Lifecycle Marketing Consultant

  Designing the lifecycle marketing strategy and assisting the integration of CRM tooling for email and in-app.

• 

  Native Instruments

  Feb 2020 - Dec 2022

  Retention & Lifecycle Marketing Consultant

  Designing the lifecycle marketing strategy and assisting the integration of CRM tooling for email and in-app.

• 

  Syndikat

  Jan 2023 - now

  Lead CRM & Lifecycle Marketing Consultant

  Founded the Syndikat freelancer collective that specialises in creating and executing CRM lifecycle marketing strategy. We bring together freelance domain experts that cover the full spectrum of CRM, from retention strategy to campaign execution, we span campaign building, design, copywriting and software development.