Alexandra Auger

Experience

• 

  University of Exeter

  Oct 2010 - Jun 2013

  Student of Philosophy Politics and Economics

  Student of Philosophy, Politics and Economics at UoE

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  Mitchells and Butlers

  Apr 2011 - Sept 2011

  Team Member

  Following my first year at University I began working for M&B in the Easter Holidays. As a full time team member I was quickly able to develop the necessary skills for the job, which involved a strong commitment to variable shift work and long hours. I significantly developed my skill to up-sell in this job which has proved extremely transferable future jobs.

• 

  Tragus Group

  Sept 2011 - Apr 2012

  Team Member

  Throughout my second year at Exeter I worked as a waitress for Strada in Exeter, balancing 20 hours of work a week with my studies. The high standards of service expected were a welcome challenge and I have greatly increased my knowledge about, and passion for, food through my time at Strada. The various promotions that have been run have given me a comprehensive understanding of the margins which the food industry has to work with, a valuable lesson forfuture experience in this field. The incentive based aspect of the job was invaluable, and enabled me to gain a significant amount of experience within a competitive sales environment. Show less

• 

  The Juice Executive Organic Group

  Jun 2014 - Nov 2023

  Managing Director

  At The Juice Executive Organic Group, we are a British manufacturer of cold pressed juices, dairy free nut mylks and other plant based beverages. We operate within the retail and food service sector in the UK and offer private label services, as well as a unique customisable juice product for corporate channels .We specialise in e-commerce direct to consumer via our branded channels. We founded our challenger brand THINK Press in 2015 which is the only frozen, certified organic cold pressed juice cleanse brand in the market. In 2017 we completed the acquisition of market pioneer and luxury brand Radiance Cleanse to add to our portfolio.Within my role at Juice Exec I also offer global consulting services on product development and concept, working with companies of all sizes - from FTSE 100 and BlueChip organisations through to Seed Level start ups. I maintain an active presence in the business media from an entrepreneurial perspective. Show less

• 

  University of Greenwich

  Mar 2023 - now

  The Faculty of Engineering and Science Industrial Advisory Board
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  Nurture Brands

  Sept 2023 - now

  I started Juice Executive (now Nurture Naturals) as a kitchen start up in 2014. Over 9 years I grew the business 20-fold to a profitable entity, and oversaw a multi million £ capital investment programme including the build of a new factory. Our growth strategy was a combination of organic growth, and expansion via strategic acquisition (acquired Radiance Cleanse in 2017, and absorbed Juice-4-Thought in 2023). In 2023 Juice Executive was acquired by FMCG business Nurture Brands, and I continue in my role as MD for the juice division of the group. Show less

  • Group Operations Director

    Aug 2024 - now

  • Managing Director (Juice Executive / Nurture Naturals)

    Sept 2023 - Aug 2024