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Kathy Lau

Kathy Lau

Management Trainee

Followers of Kathy Lau75 followers
location of Kathy LauGuangzhou, Guangdong, China

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  • Timeline

  • About me

    赢商网Winshangdata - Brand Research Director

  • Education

    • Sun Yat-sen University

      2014 - 2017
      MBA Business Administration

      Activities and Societies: Volunteer group of Sun Yat-sen Business School Focus on theory research into Chinese SMEs especially Chinese family enterprises governance. Research field is concentrated on social emotional wealth derived through family bounds and governance institutional environment analysis.

    • Sun Yat-sen University

      2015 - 2017
      International MBA Business Administration

      Participated in research supported by the National Natural Science Funds, themed at Chinese SMEs and family enterprises governance.

  • Experience

    • KWG Property

      Jul 2011 - Sept 2012
      Management Trainee

      Provided marketing plans and joined in sales promotion campaigns for projects in Huadu and Zengcheng Districts.Responsible for government and media reception arrangement of the group.Be the second responsible handler of office redecoration program and provided reasonable plans based on limited budget.Participated in acceptance of work of Sheraton Huadu Resort and responsible for staff arrangement.Participated in labor union programs including entertainment arrangement and welfare delievery. Show less

    • Grandgle Spirit & Wine Co,Ltd.

      Oct 2012 - Jun 2015
      Strategic Consultant

      Responsible for data mining, processing and analyzing of E-commerce department and O2O Platform GWINES based on SPSS and Eviews skills.Providing intrepreneurship strategy framework and executive standards for staff.Offering innovative ideas for new IT tactic utilizing and brand marketing and operation.Responsible for leading the updated marketing program of the online wine education department with multi-channel broadcast media.

    • Sun Yat-sen Business School

      Jul 2015 - now
      Project researcher

      Doing data mining, processing and analyzing. Write professional papers combined frontier management theories with Chinese SME operation situations.

    • IResearch

      Sept 2017 - now
      Research Manager

      Responsible for ECT project BD and online tracking and report outputFamiliar with NLP analysis and pricing, ads tactics and promotion campaign tracking and analysis

    • Winshangdata

      Mar 2018 - now

      • Brand Research Director

        Mar 2018 - now

      • Brand Research Director

        Mar 2018 - now

  • Licenses & Certifications

    • BEC Higher

      IELTS USA
      Jan 2010