Bethany Mairinger

Experience

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  Longines Network

  Sept 2006 - May 2008

  Digital Marketing Manager

  Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue.> SEO Copy writing/Editing.> Conducting Keyword Market Research on target markets'​ searching habits.> Social Media Optimization and Marketing.> Developing and optimizing meta tags.> Ability to work cooperatively and proactively with team members.> Using ethical/white-hat on-page and off-page SEO techniques to produce high rankings for numerous keywords for various portals.> Monitoring organic search placement and generating weekly reports.> Enerating detailed monthly SEO reports using WebCEO and HitsLink.> Developing and managing link-building campaignsResponsible for improving a Company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC Campaigns, and attempts to improve the clients'​ Sites' rankings in major search engines. Show less

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  Techno Solution

  Aug 2008 - Nov 2010

  Head of SEO & Search Marketing

  PPC campaign for Google Adwords, Microsoft adCenter, Yahoo! Search Marketing campaigns, AOL and Miva. Google Adsense Management, Classified postings, Deep knowledge of search marketing uses of Blogs. Strategy for the creation of blogs as well as implementation and launch. Extensive background into Social Media and its use in Online Marketing. New Blog Creation, Daily Blog Submission, Online Reputation Management, Social Networking with Social Media Websites( like myspace, flickr, facebook, slideshare, suqidoo ), Viral Video Marketing including Yahoo, Google, metacafe and YouTube video Optimization, Blogspot and WordPress, Submission to Free Press Release Distribution sites, Article Creation & Submission, Video Optimization , Social Bookmaking.Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc.Assisted in the development of Social Media strategies and Optimization campaigns.Assisted in the development of short- and long-term marketing and SEM strategies and managed their execution.Managed Relationships and projects for a number of key Clients.Develop and implement Social Media strategies for various clients.Recruiting, Training and Managing a team of SEO Professionals. Show less

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  World Connector

  Aug 2011 - now

  Head of Blogger Outreach and Director of Online Sales

  I am working for clients as part of an agency to optimize, manage and develop the Online Marketing strategies through Blogging. We are associated with more than 50 bloggers around the world.To develop strategies and to grow digital advertising sales revenue through direct and internal sales channels.Carrying out social networking and prospecting to generate sales leads and opportunities.Provide consultative sales support and training for internal sales consultants and external customers.Exceptional positive and determined approach to researching and analyzing new business opportunities. Show less