EVA KANG

Experience

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  Agropol Korea & Polsin Korea

  Sept 1996 - Sept 2000

  Marketing Assistant

  - Marketing assistant for Korean branch of Polish trade company.- Planned and coordinated trade business between Poland and Korea.

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  Korea IT Promotion Agency

  Sept 2001 - Jan 2003

  IT Specialist of Eastern Europe Market, Europe Team

  - Hired as IT specialist for European market at Korean government affiliated organizations.- Developed and planned government support program for Korean IT companies.

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  OnNet Co., Ltd.

  Feb 2003 - Apr 2005

  Biz Team Manager, Online Game Biz Planning Team

  - Global Product Marketing for Shot Online, the most successful new video golf game franchise launch of all time.- Managed interactive marketing, media creative sales promotion and PR strategies for global service including US, Europe and Korea.- Planned and managed online community services, Entica, egloos and web solutions.

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  WEBZEN Inc.

  Jun 2005 - Oct 2007

  Biz Team Manager and Global Marketing Communication Lead

  - Managed game business and develop new business model for MU Online, TOP 3 mmorpg in Korea.- Lead global marketing communication part for WEBZEN company.- Projects: E3 2006, ChinaJoy 2005-2006, DigiChina 2006, Gstar 2006, TGS 2006, SUN Online launching show, MU Online nationwide influencer summit

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  Lexian Software Co., Ltd (Nexon China)

  Aug 2008 - Jun 2014

  Director of Project Management and Marketing Director, Live Operation

  - Hired as marketing director and director of project management for Chinese game publisher backed by Nexon- Lead the entire project management function for Mabinogi Heroes (Vindictus) and Cyphers Chinese service- Lead the development and execution of national-level, brand positioning and general marketing initiatives in Chinese market- Franchises: Mabinogi Heroes (Vindictus), CSOL, KartRider, Mabinogi and Cyphers* Guest Speaker at NDC: How to attract 300M players in China?

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  Freelance

  Sept 2014 - Jan 2016

  Digital Channel and Field Marketing Consultant

  - Formulated and implemented digital and mobile business strategy for Korean IT companies and Korean government organizations including strategic planning, business development, consulting, marketing planning and in business analysis.- Planned and led relation events for global gaming and IT expos including ChinaJoy, GamesCom, Tokyo Game Show and Slush in Helsinki- Planned and developed new content, system structure, creative concepts and user experience for QR Learning for mobile app Everland Field Study Show less

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  Blizzard Entertainment

  Feb 2016 - Nov 2018

  Franchise Lead, Senior Brand Manager, Regional Publishing team

  - Lead and Develop Publishing Plan and Manage Live Operation for Hearthstone (PC/iOS/Android) and mobile franchises in Korea- Manage the Consumer Marketing, Performance Marketing/Paid Media including UA, Influencer Relations, PR, Community, CRM, Content Marketing, Collaboration Program and Offline Event/Marketing Campaigns * Guest Speaker at Level Up Seoul 2018, Facebook Gaming Conference: "Having a People Experience - First Mindset" (https://youtu.be/TAvfkd_PSbY)

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  Com2us Corporation

  Aug 2019 - Apr 2021

  Head of Business Department

  - Lead and develop global publishing plan and manage live operations for Wannabe Challenge (iOS/Android), new storytelling game franchise and interactive storytelling game platform on mobile- Plan storytelling game business launching strategy for global service with user data and market analysis- Manage brand marketing and digital paid media campaigns including UA project, influencer relations, PR, community, CRM, content marketing, collaboration program and offline event/marketing campaigns Show less

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  Amazon Web Services (AWS)

  Apr 2021 - now

  Business Development Manager of Game Tech

  - Member of the Game Tech leadership team in a multi-billion dollar industry vertical, with a focus on go-to-market strategies- Matrixed role across AWS capabilities, driving impact for top customers by integrating sales, enterprise programs, partnerships, and game-specific services - Manage global programs to strengthen strategic customer relationships by aligning Amazon business units and improving communication- Enhance engagement with executive stakeholders (CEO, CMO, COO, CSO, CIO, CTO, CFO) through targeted persona development and gaming-focused solutions- Share market insights and develop resources on gaming industry trends to drive executive interaction and partnership enablement - Plan and lead key industry IT conferences in Korea (Games on AWS, GenAI Roadshow) to support developers, stakeholders, and the growth of the industry ecosystem by collaborating with global AWS Game Tech and leading game customers Show less