
Rodolfo Valacca
Sales Director

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About me
Business Development | Start up | Digital | Artificial Intelligence
Education

Liceo Scientifico Banzi Bazoli
-High School
Politecnico di Milano
-Master & Bachelor Degree
Northwestern University - Kellogg School of Management
2024 - 2024Executive Education
Experience

Next Media Lab Srl
Jan 2001 - Jan 2007Sales DirectorIn charge of business affairs, turnover, budget, clients, partners, contracts and tenders:• gained new clients (e.g. Intesa Sanpaolo, Carnival Cruise-Costa Crociere, Mediaset) and co-awarded a €9m tender (Unitel Sardegna);• settled and expanded business for corporate TV projects (e.g. Allianz-Ras, Generali-InaAssitalia);• created and activated the business unit “Multimedia Training” (€2,5m turnover in 18 months);• co-founded the company and managed the start-up for creating this innovative Lab in 2001, built a Team of 120 people a few years later described as “Italian Think Tank” by Wired. Show less

University IULM - International Universities of Languages and Media
Jan 2001 - Jan 2003Visiting Professor Faculty Communications"New Media Theory and Technics" CourseMain contents:- digital and rich media (recently renown as OTT)- corporate tv- internet tv- multimedia learning- projects and business unit start-ups- business development and format approach- project management and optimization- partnerships- international best practices and case studies

Politecnico di Milano
Jan 2002 - Jan 2005Visiting Professor Faculty Engineering"Multimedia management and production" courses.Main contents:- digital and rich media (recently renown as OTT)- corporate tv- internet tv- multimedia learning- projects and business unit start-ups- business development and format approach- project management and optimization- partnerships- international best practices and case studies

Il Sole 24 Ore Business School
Jan 2004 - Jan 2004Visiting Professor, Master "Communications and New Technologies""Multimedia Training" CourseMain contents:- digital and rich media (recently renown as OTT)- corporate tv- internet tv- multimedia learning- projects and business unit start-ups- business development and format approach- project management and optimization- partnerships- international best practices and case studies

Guarniflon S.p.A.
Jan 2007 - Jan 2008General Manager | Guarniflon India Private LimitedIn charge of plant construction, production start-up, investment budget, procurement and company organization:• successfully completed the construction of the plant (8.000 sqm) within the planned budget;• launched the production of top-quality products on schedule with reduced production costs.

Jumbo Grandi Eventi S.p.A.
Jan 2008 - Jan 2015Business Development DirectorIn charge of turnover, budgets, clients, partners, tenders/RFP, projects, procurement and suppliers:• reached an annual turnover of over €50m (5 times higher than turnover before my hiring);• gained new prestigious clients (e.g. Eni, Ferrari, International Olympic Committee) and hundreds of projects for top international events (e.g. Olympic Games 2014, America’s Cup 2012, Expo 2012, FIFA 2010), also thanks to high quality project proposals from my team;• submitted more than 200 tenders/bids/RFP (3 times more than in past) thanks my new method;• established and managed the creative team (5 professionals) and the business unit “Set-ups” (€8m turnover in the first 12 months);• I also supported owners and top managers in managing mergers, spin-offs and acquisitions. Show less

Sky Italia
Jan 2015 - Jan 2016OTT Sales & Partnership ManagerIn charge of online sales, partnerships and retail sales (1.000 PoS) of subscriptions to the internet tv of Sky (”NOW TV”):• tripled the customer base in one year, exceeding the performance target and achieving a net growth of +28% for the Sky internet TV in fiscal year 2016;• negotiated and activated a multimillion-euro partnership with Wind, managed and renewed other partnerships (e.g. Google, Samsung, Sony, Vodafone) and co-marketing agreements (e.g. Microsoft), overcoming all the minimum guarantees (up to +45%);• represented Sky Italy in the European table of Sky Group, focusing on NOW TV partners. Show less

HUB Group
Jan 2017 - Dec 2021Executive ConsultantIn charge of finding investors, making the risk analysis of each deal and defining the related business plan:• sourced investors for the acquisition of Non-Performing Loans (NPL), negotiated and delivered over 60 B2C contracts (also in associated forms) with national and international investors;• successfully executed 14 NPL deals with a profitability ranging from +3% to +14% per month.

Cabolo Multimedia S.r.l.
Mar 2022 - nowExecutive ConsultantIn charge of defining new products for transcribing, indexing, translating and editing audio-video in real-time, developing the marketing plan and supervising the development of the new media monitoring online platform:• defined a new portfolio of 8 products (e.g. Media Rank) and related marketing plan for an innovative entry into target vertical markets;• supervised the development of the new media monitoring platform, leveraging leading speech to text software and Artificial Intelligence engine, enhancing performance and features. Show less
Licenses & Certifications
- View certificate

Artificial Intelligence Foundations: Machine Learning
LinkedInJul 2023 - View certificate

AI Prompt Engineering
Data MastersDec 2023 - View certificate

Artificial Intelligence for Business Leaders
LinkedInJul 2023 - View certificate

No-Code AI: Harness the Power of AI without Programming
LinkedInJul 2023 - View certificate

Generative AI for Business Leaders
LinkedInJun 2023 - View certificate

Generative AI
Data MastersFeb 2024 - View certificate

Artificial Intelligence and Business Strategy
LinkedInJul 2023 - View certificate

Learning Bitcoin
LinkedInMay 2018 - View certificate

Prompt Engineering: How to Talk to the AIs
LinkedInJul 2023 - View certificate

Nano Tips for Using ChatGPT for Business with Rachel Woods
LinkedInJun 2023 - View certificate

Blockchain Basics
LinkedInMar 2018 - View certificate

Blockchain: Beyond the Basics
LinkedInMar 2018 - View certificate

Charlene Li on Digital Leadership
Lynda.comSept 2016 - View certificate

Instagram for Business
Lynda.comSept 2016 - View certificate

AI Applications for Growth
Kellogg Executive EducationMay 2024
Honors & Awards
- Awarded to Rodolfo ValaccaWebsite/Interactive Service Spot, Sky Online (Silver Prize) Promax Europe 2016
- Awarded to Rodolfo ValaccaThe most beautiful Pavillions of the Floriade, Italian Pavillion Expo Floriade Venlo 2012
- Awarded to Rodolfo ValaccaBest Corporate Television, Intesa SanPaolo Online Educa Berlin 2005
Languages
- itItalian
- enEnglish
- geGerman
- spSpanish
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