Michael Lawson

Experience

• 

  North Jersey Media Group

  Jan 2000 - Nov 2016

  VP/Publisher

  Brand Manager of multiple print/digital products. Hands-on leadership of account management, marketing, content, creative and distribution. Duties included: all aspects of budgeting; marketing messaging across all channels; creation of sales and promotional pieces for intranet site; sales planning/forecasting; pricing strategies; personnel management; public relations; compliance oversight; product management and KPIs reporting. Producer of very visible products and worked to establish relationships with key community and industry influencers. Show less

• 

  MJLawson

  Nov 2016 - Apr 2017

  Principal

  Consultative Marketing & Business Solutions: Search, Social, Push, and Traditional.

• 

  CCG Marketing Solutions

  Apr 2017 - now

  Strategic client-facing project management of configurable web-based solutions that solve direct-to-practitioner and pharmaceutical field rep distributions of both Rx samples and related collateral materials.

  • Vice President Client Experience

    Jan 2023 - now

  • Vice President Client Services & Logistics Management

    Oct 2019 - Jan 2023

  • Director Client Services

    Apr 2017 - Oct 2019