Lee Kai Yang Branson

Experience

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  Wildlife Reserves Singapore (WRS)

  Jan 2010 - May 2010

  Event Coordinator

  Responsible for 1. Scheduling performers time slots2. Ensuring performers well being3. Maintenance of costumes4. Engaging visitors to enhance their experience5. Other duties as assigned from time to time

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  New Urban Male (NUM) Pte Ltd

  May 2010 - Jun 2011

  NUM Ambassador

  I am tasked to generate interest to customers about merchandise and responsible in assisting customer in setting what they required in stores. Equipping myself with updates of product knowledge and promotion packages to ensure day to day sales target are met.Apart from daily operations of the store, we are also tasked to do up daily sales report and consumers' behavior report for reporting to head office.

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  Big Bus Tours

  Jan 2011 - Jan 2012

  Management Trainee Executive | Duck Guest Officer Supervisor

  I was the overall in charge and responsible for the planning, execution, and deployment of Duck Guest Officer (DGO). The roles include recruitment for potential candidates for DGOs, planning training modules for DGOs and maintaining monthly payroll process for DGOs.Involved in market research and planning to ensure the movement of the vehicles is efficient. By ensuring customer's well being are well attended, these will lead to better customer servicing and customer satisfaction.Being part of a management trainee exec, I was exposed to the marketing such as researching and designing of tourist information brochures. Map distribution planning which consists of showcasing various Singapore icons and attraction to ensure the program is well received by the tourists.Apart from the above roles, I was also in charge of the deployment of HIPPO topless bus and DUCK crafts. Supervising daily operations to ensure BCP for operations and internal IT systems. Show less

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  Coworking Singapore Pte Ltd

  Jan 2013 - Jan 2013

  Community Manager

  Responsible for the development of new business development - this includes managing community events and development of community programs at regional scale. Constantly bring in new and innovation events for our members and to create new coworking communities for the spaces. As part of business development, one of our initiative was to introduce collaborations with government agency such as SPRING Singapore and IDA to encourage and support the coworking community. My responsibility as a community manager is also to ensure business continuity by ensuring high rate of occupancy rate. I was also involved in leading Sales and Marketing such as sourcing out for sales leads and also digital marketing. This will ensure that our Pipeline are aligned and our objectives are met.The nature of the job as a community manager would therefore required me to write up SOPs and BCP protocols on not just the operation, but also for business plans and financial reports. I have to work closely with various department to ensure smooth operation. Show less

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  DBS Bank

  Jan 2013 - Jan 2015

  Structured Trade

  Being in Structured Trade Operations, my role involves process, manage and monitor transaction collaterals for Commodity Structured Trade Finance. Responsible for transactional and operational integrity of the credit facility structure especially in areas of settlement risk, operational risk, and performance risk.Performing Mark to Market (MTM) valuation, monitor cash collateral requirements follow up on top-ups when under-collateralised. Monitor Loan to Value (LTV) ratio to ensure that it is not breached and conduct margin calls whenever necessary. Alert RM and Credit Risk of any potential risks which might endanger the underlying asset or identify the source of repayment in a timely manner. I am also working closely with RMs, Back office and Credit Risk Managers as well as Global Trade Service Sales in order to co-ordinate and to ensure successful daily operation flow. Ensures that all credit policies and SOPs are adhered to and align with both business and operation requirements. During my stay, I have also actively participating in UAT for system enhancement and implementation. Participate in process improvement initiatives to improve productivity and have worked with stakeholders in project developments and change management to improve the operation process. (IDEA Initative DBS) Show less

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  Glints

  Mar 2013 - Oct 2019

  Strategic Growth Stakeholder & Investor

  Investor and Strategy Growth Stakeholder for HR startup to better improve young professional learning journey and hiring. Successfully exited in 2019 after the company raised US$6.8 million funding round.

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  Flezio

  Mar 2016 - Aug 2018

  Director Product and Partnership

  Roles & Responsibilities:● Secure and manage a portfolio of twenty professional corporates serviced offices and co-working locations in Singapore and the region, including public listed companies.● Explore and execute opportunities to grow the business B2B presences with a strategic partnership with complementing industries.● Develop Strategic plans and manage execution of the company’s pipeline● Lead A/B testing, studying the analytics of the best offline/online promotional and marketing strategies for the business. Focused mainly to test websitecopies to sales emails to search ads● Pivoting of business products based on users engagements● Product manager managing platform and project developments with a team of 3 inSingapore and 4 within the region● Execute multiple projects successfully in an Agile environment with international coworkers using tools such as Skype, Slack and Trello● Plan detailed and measurable plans to track project performance and assuretimely completion and achievement of deliverables● Overlook operations for Above The Line (ATL) & Below The Line (BTL) advertising● Overlook all new client acquisition and integrate them with the company’sproducts.● Responsible for transactional and operational accounts of individualcorporate and individual clients● Manage customer acquisition and maintenance cost● P&L owner and key finance evaluator for the company to maintain itssustainability and financial runways● Maintain Investors relation and seek out potential strategic investors● Hiring and nurturing talents (contract basis) within the company.● Identify and conduct market research (competitor and customer) analysis Show less

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  Aimazing

  Oct 2016 - Dec 2018

  Fintech business development and partnership consultant

  Roles & Responsibilities:- Maintain vision of the founder's pipeline and growth strategy- Product manager in overseeing digital banking products and user journey- Drive and maintain user engagement- Pivot business products based on analytical data rubrics of the customer and stakeholders- Negotiate partnership with relevant industries- Achieve optimum users and maintain engagement- Maintain strong rapport with strategic vendors and partners- Overseeing partnership agreements and evaluating performance index- Develop strategic plans and manage execution- A/B testing of products through Below The Line (BTL) advertising- Identify and conduct market research (competitor and customer) analysis Show less

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  Lithan

  Apr 2017 - Jul 2020

  - Manage the course design process. Curate courses with Implementation of Blended Learning Model (EASE) and Learning Management System while designing and developing learning solutions.-Collaborate with stakeholders and Subject Matter Expert (SMEs) in order to understand the training needs and planned business outcomes.-Scoping, designing and developing learning programs that best fit the needs of the learner (includes online, classroom, virtual instructor-led and blended learning training).-Contribute to the development and implementation of new learning models, new product portfolio for digital marketing and digital business.-Implement quality improvement plans using analytics to monitor learning outcomes, evaluate effectiveness, and make enhancements to the learning pedagogy.-Map SSG Skills Framework to pre-existing courses. Prepare documentation such as Unit Guide, Product Plan, Trainer Guide, Assessment Plan for submission to WSG for approval of courses. Set summative and formative assessments for the courses.-Transition mapping of NICF to ITSF modules based on Competency Unit (CU) to Technical Skills Competencies (TSC) based on SSG nationwide transition. Show less -Work with senior management on the setup, review, and implementation of the operating workflow for delivery improving the learner (customer) journey and operational delivery-Manage academic and non-academic team compromising about 25, assisting in the implementation of delivery in an agile environment with supporting structures, as well as human resource management-Offer general business support to the executive management team and work as a team on developing best practice/ensuring fluidity within the business-Directly manage the delivery team, acting as a line manager and dealing with recruitment, training and management of the company-Work with department heads on identifying issues sales and delivery structure and creating a MVP to resolving within a limited period of time.-Work with external counterparties on regulation and compliance matters, relaying these to internal teams and management and actioning any required changes-P&L responsibilities to drive profitable growth within the function.-Accountable for the performance of sales operations and delivery functions.-Develop, implement and drive strategies using data to align with Organisation’s plans and objectives to achieve desired key performance objectives on a quarterly basis-Manage team members’ performance to achieve set performance goals through effective selection of recruitment, training and development, engagement and non-monetary reward system.-Support, guide and oversee continual curriculum improvements.-To position the organization as a leading quality digital accelerator.-Ensure regulatory compliance with relevant compliance bodies.-Work closely with government agencies for funding and disbursement matters.-Ensure the prompt/accurate submission of relevant reports as required.-Ensure overall P&L responsibility to blend easily into a multidisciplinary team setting-Enjoy the challenges of new developments & community interventions-Student Management-Adjunct Faculties Management Show less ACTA Certified Trainer for Professional Diploma in Digital Sales and Marketing- NICF-Product Marketing and Sales (PCP)- NICF-Basic Digital Marketing(PCP)- NICF­-Advanced Digital Marketing (PCP)- NICF-Agile MVP Design (PCP)- NICF-Innovation and Entrepreneurship Insights (PCP)- NICF-­Innovation & Entrepreneurship­Capstone Project (PCP)ACTA Certified Trainer for Professional Diploma in Digital MarketingConduct training and mentoring sessions across various modules including:- NICF-Basic & Advanced Digital Marketing (PCP)- NICF-Social Media Marketing (PCP)- NICF-Advanced Digital Marketing (PCP)- NICF-E-mail and Content Marketing (PCP)- NICF-Search Engine Optimization and Marketing (PCP)- Capstone Digital MarketingStudent Management- Evaluate individual cohort and based on the overall, plan a delivery optimization that best suit learners to match with learner outcome.- Evaluate individual learner tasks or business plan to match the curriculum delivery outcome- Follow through with individual learners that fall behind the curriculum and attendance Show less

  • Product (Learning and Design) Manager

    Nov 2018 - Jul 2020

  • Head of Digital Business | Learning Facilitator

    May 2018 - Jul 2020

  • Digital Business Faculty

    Apr 2017 - May 2018
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  Training Vision Institute Pte Ltd

  Jul 2020 - Dec 2022

  Head of Practical Academy for Digital & Technology, Deputy Director

  Develop strategic plans for optimized productivity based on short-term and long term organization targeted goals.Review and optimise organizational effectiveness by developing processes, talent recruitment and management, establishing a highly motivational work environment, and creating innovative approaches to improvementUphold standards of business and service excellence and soaring qualityDesign and implement strong working knowledge of operational procedures for staffCreating engines of revenue streams utilising existing products for opportunities, expansion and growth by developing new business relationships both in Singapore and multiple international markets.Provide guidance and feedback to help various divisions strengthen specific knowledge/skill areasMaintain project timelines to ensure tasks are accomplished effectivelyDevelop, implement, and maintain budgetary and resource allocation plansCo-led with management team towards digital transformation within 6 months through the integration of multiple system platforms with change management.- Transition to Edtech based Learning Management System (LMS) - Finance system integration- E-registration system flow design- CRMX (Customer Relationship Management with Student Management System)- Student services digital communication channel integration flow & implementationSustainable product operations that oversee day-to-day operations, assign annual to weekly performance goals and ensure staffs completion, and accomplish organizational needs and goals- Product Strategic plan- Overarching various business departments- Train the stakeholders- Crisis management- Quality and compliance management- Recruitment and Talent managementProduct Development and Management- Developing Digital Native Products for both local and international markets demands based on industry requirements and market sensing- Product management guidelines using APSR and OAR- Action learning in new product development Show less

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  TÜV SÜD

  Dec 2022 - now

  Head of Academy

  QUALIFYING PEOPLE - DEVELOPING THE FUTURETÜV SÜD helps people and organizations to drive business performance to levels of excellence. We provide effective global training programmes for individuals and whole organisations to support you in becoming an expert for your industry: from work safety, management systems and technical skills to high-level executive programmes. Our trainings and Personal Qualification Programs cover the entire scope of safety and security aspects according to relevant norms and standards.Our trainings are provided in our key markets worldwide, as public training programs or as customised in-house solutions. Show less