Richard Raps

Experience

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  Self-employed

  Sept 2014 - Jul 2018

  Digital Marketing Specialist

  ● Designed highly engaging graphics and articles, increasing both follower count and clicks.● Worked with internal stakeholders to develop website strategy that supported client relations and grew business development.● Spearheaded processes for social media reputation management on platforms: Yelp, Google, Facebook, TripAdvisor and others.● Utilized web analytics and performance data to analyze content and guide marketing blueprint.

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  Freelance

  Jan 2017 - Jun 2021

  Marketing Manager

  ● Lead designer and manager of social media pages with up to 12 million followers and WordPress websites with millions of page views per day. ● Performed extensive market research and analysis to determine best practices for increasing engagement and driving growth.● Drove organic marketing initiatives to increase digital presence on existing and new social media platforms.● Managed teams of interns, contractors, vendors and consultants as well as marketing budgets for print and digital ad buys.● Industries include finance, media, and hospitality. Show less

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  Straumann Group

  Jun 2021 - Mar 2022

  Digital Marketing Contractor

  ● Managed organic and paid B2B advertising campaigns for 4 dental implant brands in North America.● Created group's first DTC digital campaign with $100k initial ad buy. ● Revamped Instagram and YouTube pages.● Presented competitive analysis for TikTok, identified influencers and launched their brands on the platform.● Created and presented analytical reports

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  Self-employed

  Mar 2022 - now

  Independent Tech and Marketing Consultant

  ● Developed a WordPress-based news website using HTML and CSS, showcasing web design skills.● Created Discord bots for news updates and sneakers using Python and Discord API.● Built a ChatGPT-powered AI chatbot using prompt engineering and Python.● Established a niche graphic design business for the sneaker resale industry, utilizing Canva, Adobe Photoshop, and Adobe Firefly.● Implemented social media outreach campaigns, utilizing growth strategies and email collection techniques.● Analyzed website traffic using Google Analytics, Google Search Console, and Bing Webmaster.● Successfully delivered a range of projects with ChatGPT, including chatbots, link summarizers, and AI article writers.● Proficient in tools and technologies such as WordPress, ChatGPT, Discord, VSCode, and Heroku. Show less