Wen Lin Xia Zhan

Wen Lin Xia Zhan

Marketing Consultant (Trainee Program)

Followers of Wen Lin Xia Zhan2000 followers
location of Wen Lin Xia ZhanGreater Madrid Metropolitan Area

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  • Timeline

  • About me

    Product Manager | Gaming | Strategy | Disruptive Projects | Empowering Teams

  • Education

    • Universidad Autónoma de Madrid

      2010 - 2014
      Studies of Asia and Africa China Minor: Economy

      Activities and Societies: Intern at Ministry of Foreign Affairs (Spain), Overseas Program at Peking University Overseas Studies Program: Peking University (PKU) 北京大学 (Beijing, China) in 2013

    • Peking University

      2013 - 2013
      International merit-based scholarship Chinese language and culture
    • TeamLabs/

      2025 - 2025
      Specialist course Team Facilitation

      Development and acquisition of the necessary tools for team facilitation and sustainable leadership development.

    • Universidad Complutense de Madrid

      2022 - 2022
      Metaverse Business Certificate
    • 浙江大学

      2011 - 2011
      Immersive course Chinese language and culture
    • The Valley Digital Business School

      2019 - 2020
      EPDM+ Executive Program in Digital Marketing
  • Experience

    • GMG Consultants

      Jul 2013 - Sept 2013
      Marketing Consultant (Trainee Program)

      • Research of potential clients• Marketing strategy planning of Spanish suppliers in China. Getting Spanish brand reaches the Chinese market

    • Ministerio de Asuntos Exteriores y de Cooperación de España

      Jun 2014 - Aug 2014
      Intern

      • Management of the employment database• Publication of jobs available in international organizations• Selection of job openings that are published on the MAEC website• Translation and writing of job offers

    • Grupo Litidal S.L.

      Jul 2014 - May 2017
      Production Manager

      • Control of stock and production• Development of strategies for increased production• Coordination of working groups

    • DOLCE&GABBANA S.r.l

      Sept 2015 - Sept 2016
      Client Associate - Marketing Developer

      • Sartorial Expert - Customer management (clienteling)• Managing of Chinese customer sales and purchase orders• Development of Customer Loyalty: through events and using an CRM • Managing events with Chinese clients

    • Secture

      Jun 2017 - Dec 2019

      • Supervise and provide consultation to management on strategic staffing plans, compensation, benefits, training and development, budget, and labor relations • Product definition: APPS & Web• Management of multiciplinar groups: Business & Technology• Goal Definition: KPI’s• Project feasibility review• Analysis of results• Control and management of sprints• Definition and search of potential business & products • Management and definition of selection processes (HR)• Managing the Back-office: charges and payments, tax payments, issuing invoices, issuing budgets, payroll management...• Budget control by project• Project feasibility review• Contract drafting and review• HR - people management• Definition and improvement of internal company processes• Acting Office Manager• Definition and search of potential clients

      • Head of Human Resources

        Aug 2019 - Dec 2019
      • Product Manager

        Aug 2017 - Dec 2019
      • Operations Lead & Executive Assistant Manager

        Jun 2017 - Aug 2019
    • LaLiga

      Jan 2020 - Jun 2023

      • Product definition• Coordination and definition of the strategy• Management of multiciplinar groups: Business & Technology• Project Manager• Technology and digital consulting-•Coordinated projects: •Digital New business: Blockchain, Metaverse, NFTs •The Beat Challenge – Football AR game•Managed products: •Apps: App Oficial •Games: LaLiga Fantasy Marca, Head Football, Score Words, Educational Games, Trivia, Tiny Striker, Top Cards •Web: LaLiga.com, landings Show less

      • Blockchain and Disruptive Technologies Manager

        Mar 2022 - Jun 2023
      • Digital Product Manager – Apps & Gaming

        Jan 2020 - Jun 2023
    • LALIGA Entertainment

      Jul 2023 - now
      Product and Disruptive Projects Manager

      • Overseeing and coordinating the development process of the Land of Goals video game• Identifying new opportunities• Definition of the entertainment strategy to include new projects and products within the company's portfolio.

  • Licenses & Certifications

    • Digital Marketing

      IAB
      Jan 2017
    • HSK 6

      Hanban
      Nov 2009
    • Product Discovery

      Product School
      Dec 2024
    • IELTS 6.5 Score

      Cambridge Assessment
      Jan 2014
    • Elements of AI course

      University of Helsinki
      Feb 2025
    • TOEFL 91 Score

      The TOEFL® test
      Feb 2014
    • Circular Economy

      Entrepreneurship School
      Mar 2017
  • Volunteer Experience

    • Voluntariado

      Issued by Cruz Roja Espanola on Feb 2017
      Cruz Roja EspanolaAssociated with Wen Lin Xia Zhan