Muhammad Iftikhar Saeed

Experience

• 

  Seatrail LLC

  Apr 2003 - May 2007

  Technical Sales Engineer

  Achieved a record turnover of AED 15M in 2006.Maximized gross profit margins and met all sales targets.Led business growth with key customers, including Abu Dhabi International Airport, Royal Jet, Dubai Civil Aviation Authority, and Dubai Flower Centre.Negotiated and transitioned Dubai airport’s ground support equipment from WASP (US-based brand) to locally manufactured Seatrail.Secured an order from Dubai Flower Centre for customized refrigerated dollies for their perishables.Outsourced spare parts from renowned suppliers like Ground Support Products (US), Ashland (US), and Timken (US). Show less

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  Central Motors and Equipment

  Feb 2007 - Jan 2013

  Field Sales Consultant - Bosch Power Tools

  Facilitated business growth through the acquisition of new accounts and management of major projects in the UAE.Managed major accounts for direct sales with clients like Arabtec Construction, Dubai Drydocks, and DP World.Established and nurtured relationships to source new business and negotiate price and costs, delivery, and specifications with buyers and managers.Expanded the company’s core market base through comprehensive strategy development.Drove business growth, securing repeat business and long-term client loyalty. Show less

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  Techtronic Industries - TTI

  Jan 2013 - now

  Achieved sales growth from AED 0.8M to AED 3.5M within three years through strategic category expansion in the automotive segment.Expanded the customer range and developed tailor-made promotions for hand tools listings focusing on key categories.Led volume sales of steel storage for the automotive industry.Conducted market research to identify trends and optimize marketing strategies.Developed and executed brand positioning strategies to enhance market presence.Organized training programs and workshops to improve product knowledge and sales techniques.Utilized the marketing mix (4Ps) to create comprehensive marketing strategies, ensuring optimal product placement, pricing, promotion, and distribution.Performed competitor analysis to identify market opportunities, benchmark performance, and devise strategies to gain competitive advantage. Show less Drove sales growth from AED 5M to AED 14.8M, with major success in the cordless segment, particularly in 18V categories.Expanded markets from North to Western and Southern African countries, establishing a strong presence.Organized the AEG conference for three consecutive years (2016, 2017, 2018) in Dubai, creating awareness and driving business across the region.Developed comprehensive marketing strategies to promote cordless tools, leading to a substantial increase in sales.Collaborated with product development teams to tailor cordless solutions to meet regional needs, enhancing customer satisfaction.Played an integral role in product development, including feedback collection, product testing, and feature enhancements to meet market demands.Managed financial planning and budgeting for marketing campaigns, ensuring cost-effectiveness and maximizing return on investment.Implemented data-driven insights to optimize promotional campaigns, resulting in higher engagement and conversion rates.Conducted financial analysis and forecasting to support strategic decision-making and track performance against targets.Liaised with suppliers and vendors to manage product costs and negotiate favorable terms, thereby improving profitability. Show less Led the growth of UAE sales from AED 3.5M to AED 4.2M.Increased turnover of Milwaukee power tools/accessories from AED 1.1M to AED 2.4M within a year.Achieved a 36% sales turnover increase in Abu Dhabi in 2014 and recorded 20% overall growth in 2015.Secured major contracts with reputable companies such as Azmeel Contracting, Abdullah Al Khodari, Al Jabar Buildings, and Emirates Link Maltauro.Guided the company into the trade business, enhancing profitability and business growth.Secured profitable business volumes in a solid client base environment. Show less

  • Trade Marketing Manager MEA - Milwaukee Hand Tools & Storage

    Feb 2022 - now

  • Trade Marketing Manager MEA - AEG Power Tools

    Mar 2016 - Feb 2022

  • Area Sales Manager - Milwaukee Power Tools

    Jan 2013 - Mar 2016