Gian Waltisberg

Experience

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  ROOS Walter Bau AG

  Jun 2014 - Aug 2014

  Student Job

  Site safety and compliance with safety guidelines.Operation of a variety of tools and machinery.Knowledge of construction and road building techniques such as concrete mixing and formwork erection.Physical fitness and ability to carry heavy loads.Team orientation and ability to work as part of a construction team.Effective communication with co-workers and supervisors.Problem solving skills under changing work conditions.Ability to work under pressure and under pressure.Continuous willingness to learn for personal growth. Show less

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  RSAG (Switzerland)

  Apr 2015 - Sept 2015

  Student Job

  Site safety and compliance with safety guidelines.Operation of a variety of tools and machinery.Knowledge of construction and road building techniques such as concrete mixing and formwork erection.Physical fitness and ability to carry heavy loads.Team orientation and ability to work as part of a construction team.Effective communication with co-workers and supervisors.Problem solving skills under changing work conditions.Ability to work under pressure and under pressure.Continuous willingness to learn for personal growth. Show less

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  Migros

  Jul 2015 - Jun 2017

  Salesman & Cashier

  Student JobCustomer service and customer advice.Cash handling and money management.Product knowledge and consulting.Teamwork and collaboration.Effective communication with customers and colleagues.Time management and setting priorities.Flexibility in work hours and tasks.Ability to work under pressure in a dynamic environment.

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  Swiss Army

  Mar 2016 - Aug 2016

  Military Service

  Military Police Grenadier (RS, WK 1, WK 2, WK 3).Leadership and teamwork in a military environment, decision making, giving instructions and accepting responsibility.Discipline and efficient time management to prioritize and complete tasks.Clear and concise communication with various individuals and levels of hierarchy.Problem solving skills and logical thinking under pressure.Safety and risk management, identifying risks and implementing safety measures.Crisis management and stress resilience. Show less

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  Self-employed

  Jan 2017 - Oct 2020

  Webshop Start-Up

  Marketing strategies and campaigns.Website design (UX) and conversion rate optimization.Google Ads and Google Analytics.Application of Consumer Psychology and Behavioral Economics.Customer Experience Management (CXM) and User Experience (UX).Project management in the e-commerce sector.Digital marketing and e-commerce platforms.Knowledge of psychological biases and behavioral science.-As co-founder and marketing manager for our webshop start-up, we specialized in the production and sale of high-quality cutting boards. In my role, I was responsible for all marketing and website design (UX) of our own website.In marketing, I successfully developed and implemented strategic marketing campaigns to promote our products to a wide audience. I used Google Ads to target ads and increase our online visibility. Using Google Analytics, I analyzed customer behavior and gained insights to continuously optimize our marketing strategies.My extensive knowledge in Consumer Psychology and Behavioral Economics allowed me to apply psychological principles to influence customer behavior and improve conversion rates. I have extensively studied Digital Nudging and Customer Experience Management to create a positive and engaging customer experience.In website design (UX), my focus has been on creating a user-friendly and engaging website that showcases our brand and products in the best possible way. I worked extensively on user experience (UX) principles and continuously optimized the website to improve usability and conversion rates. My in-depth knowledge of psychological biases and behavioral science also contributed to this.I was able to efficiently coordinate the entire process from product development to sales and customer satisfaction. Show less

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  VATAR AG

  Jul 2017 - Jun 2019

  Intern

  Marketing Internship

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  Hospital Lucerne

  Jun 2019 - Sept 2019

  Civil Service

  Completion of the remaining period of service

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  Unilever

  Feb 2021 - Jul 2021

  Intern Brand Building & Customer Channel Development

  Brand Building and Brand Strategy.Customer and Channel Development.Social Media Marketing.Project Management.SEO & SEA.Digital Strategy.E-Commerce.-As an Intern in Brand Building & Customer and Channel Development at Unilever, I was instrumental in developing and strengthening the Knorr and Chirat brands. My focus was on developing the brand strategy and implementing activities to strengthen the brand image and increase customer engagement.In Customer and Channel Development, I successfully worked on the development of customer and sales channels. This involved identifying new business opportunities, building relationships with partners and developing effective sales strategies. My goal was to improve customer retention and increase sales of the Knorr and Chirat brands.Another important area of my work was social media marketing. I developed and implemented creative social media campaigns to strengthen the brand presence in digital channels. In doing so, I worked closely with internal and external stakeholders to ensure an engaging online presence and effectively communicate the brand message.In my role as an Intern, I also gained extensive project management experience. I successfully coordinated projects from planning to implementation, involving all relevant stakeholders. Show less

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  Coop

  Aug 2021 - Feb 2023

  Further development of digital subscription services.Design of the user experience for customers.Agile project management and implementation.Backlog management and roadmap prioritization.Stakeholder management and interdisciplinary collaboration.Business case development and budget management.Analysis of reporting and derivation of actions.-As Junior Product Manager New Business at Betty Bossi (Coop), I was responsible for the further development of the digital subscription service "Healthy Weight Loss". From the vision in line with the strategy, I actively shaped the product. My focus was to create an outstanding user experience for the customers and to continuously improve it.I used agile methodologies in the design and build of the program. By prioritizing the roadmap based on customer and stakeholder feedback, I was able to continuously optimize the product. Effective backlog management played a key role in this, as I formulated concrete requirements and user stories for the developer team and external service providers (agencies).Working with interdisciplinary teams was critical to drive the program forward and ensure that all stakeholders were optimally engaged. I also managed the business case and budget and developed new collaborations and deliverables for the program.Reporting and interpreting relevant data was another important aspect of my role. Through thorough analysis, I was able to gain valuable insights and derive targeted measures to continuously optimize the product and increase its success.I learned to design inspiring digital experiences and to successfully apply my knowledge in the areas of CXM, UX, marketing, project management, e-commerce and digital marketing. Show less E-Commerce @ Livique: Projektmanagement, StammdatenmanagementIT @ Coop: SAP, SAP Hybris [y], SCRUM, Product Owner, E-Commerce Analytics @ Microspot & Interdiscount: A/B-Testing, Google Analytics 4, Google Optimize, Tealium, BigQuery-During my trainee program in the area of e-commerce & management, I was able to gain practical experience in various areas of the company. In my stage at Livique, I was responsible for project management and master data management. I applied effective project management techniques and became familiar with the management of master data in the e-commerce environment.In my Stage in Computer Science, I worked extensively with SAP and SAP Hybris. I gained experience in applying SCRUM methodologies and acted as a product owner to drive the development of e-commerce solutions. During this phase of my trainee program, I further developed my understanding of the technical aspects of e-commerce.Furthermore, I had the opportunity to gain hands-on experience in A/B testing in the Analytics stage at Microspot & Interdiscount. I worked with tools like Google Analytics 4, Google Optimize, Tealium and BigQuery to make data-driven decisions and optimize website performance. In the process, I gained valuable insights into the analytics world and developed my skills in using these tools.My trainee experience also gave me a comprehensive understanding of customer experience management and user experience (UX). I learned how to improve the customer experience through targeted measures and how to optimize the user experience of an e-commerce platform. My knowledge in this area has empowered me to develop marketing strategies tailored to customer needs and preferences. Show less

  • Junior Product Manager New Business

    Jul 2022 - Feb 2023

  • Trainee E-Commerce

    Aug 2021 - Jun 2022
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  Generali Switzerland

  Oct 2023 - now

  Digital Platform Expert

  Verantwortung als Product Owner und Projektleiter für die Weiterentwicklung und Maintenance der digitalen Plattformen (Webseite, Customer Portal, MyGenerali App).Unterstützung und Beratung bei der Umsetzung von digitalen Transformationsmassnahmen als Business Analyst.Technische und konzeptionelle Unterstützung und Verantwortung bei der Evaluation und Einführung neuer Tools im Bereich Digital Marketing.