Trevor Carss

Experience

• 

  TrevorCarss.com

  Apr 2011 - now

  Marketing Consultant | Author

  Accomplishments:• Founded marketing consultancy to assist business owners with rapid growth.• Grew several online marketing communities to 1,000+ members in less than two months.• Landed new $10 million+ sales for clients based on social media analyses and recommendations.• Converted ~10% of new accounts with designed SEO/brand audits emphasizing analytics.• Modernized websites for mobile lead generation and speed optimization.• Wrote, illustrated and published 70+ children's books in two years.Responsibilities:• Strategizing with Fortune 500 brands to improve their marketing reach.• Auditing brands to provide recommendations on social and content strategy.• Blogging about marketing, business, self-improvement, and hobbies.• Increasing sales and brand awareness for business owners through marketing research, SEO, rebranding, website design, logo design, social media strategy, and business strategy.• Working with wide range of industries - food, healthcare, professional services, entertainment, retail, tech. Show less

• 

  A & A

  May 2014 - Mar 2017

  Marketing Manager

  Accomplishments:• 47% increase to monthly website sessions.• 95 Google PageSpeed Score (from 64)• 109 Google Reviews (from 9)• Reduced account signup times from 7 days to 33 seconds (DocuSign e-signature implementation)• Doubled qualified leads generated through web optimization and email marketing• Streamlined corporate brand identity with Adobe Creative CloudResponsibilities:• Headed all marketing and branding initiatives at A & A - Freight, Warehousing, Customs Brokerage.• Managed marketing for all offices across North America (Canada and USA), directly reporting to the President & Chief Executive Officer (CEO).• Member of Executive and Leadership Teams for strategy, operations and performance reporting.• Redesigned entire company branding, customer portal user interface/experience, and sales quotation process.• Designed, developed and executed new website at aacb.com.• Implemented high-conversion email marketing campaigns to increase qualified leads for sales team.• Prepares annual marketing budget to allocate appropriate resources for business growth.• Implemented Salesforce and Marketing automation software for Customer Relationship Management and drip marketing campaigns.• Managed WordPress, Hootsuite and DocuSign accounts for content management, social media management and documentation flow, respectively. Show less

• 

  Social Nature

  Mar 2018 - Aug 2018

  Digital Marketing Specialist

  Accomplishments:• Reduced campaign recruitment time from 9.03 weeks to 3.94 weeks.• Improved overall average email open and click rates 5-10% with A/B testing and redesigns.• Automated all B2C email funnels in one month via HTML, Mailchimp, and software developer collaboration (thus eliminating the position).• Managed 20+ B2C email campaigns per week for food marketing clients.Responsibilities:• Helped scale campaign operations with B2C Marketing.• Recruited members from influencer community.• Engaged influencers in campaign specific activities (writing reviews, submitting surveys, posting photos, creating videos).• Worked on Email Marketing campaigns.• Tested new channels - Facebook Messenger, Facebook ads, and SMS - to get the best conversions.• Monitored campaign performance to ensure they met client’s goals, on time and on budget. Show less

• 

  Frontline Real Estate Services Ltd.

  Oct 2021 - Jun 2023

  Marketing Director

  Accomplishments:• 23% increase to monthly website sessions.• Reduced turnaround time to sell commercial real estate (from 4 weeks to 2).• Built and led team of 15+ contractors to run agency-style marketing.• Migrated to HubSpot and optimized Salesforce for streamlined marketing systems.• Improved digital reach of brand via increased online advertising and transformation of print materials.Responsibilities:• Managed all listing, project, and brand marketing campaigns including timelines, approval processes, and budgets.• Built Frontline’s network of freelancers, consultants, and suppliers to assure a best-in-breed creative and marketing service offering.• Implemented marketing systems to move the Frontline brand to a more “digital first” and early adopter approach.• Worked in partnership with the Creative Director to create and execute marketing strategy and campaigns to exceed goals/KPIs.• Hosted marketing department meetings.• Improved audience segmentation and contact management (using Salesforce CRM and HubSpot). Show less