Brittany Coale

Experience

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  Jerry's Bait Shop Bar & Grill

  Mar 2008 - Apr 2009

  Server
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  Oakwood Worldwide

  Jan 2009 - Jan 2010

  Customer Service Representative - Kansas City
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  Fogelman Management Group

  May 2009 - Aug 2011

  Leasing/Marketing Agent

  Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis. Show less

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  The Kansas City Star

  Dec 2011 - Oct 2017

  As a senior leader in management, it was important for me to stay ahead of the curve in our digital sales efforts. I worked closely with each of my sales teams, peer managers, and our support team, to develop executive plans to ensure digital revenue goals are met and exceeded. I helped my team identify opportunities with both new and existing business clients, while utilizing a full suite of digital solutions that would be key to driving results for our customers. When challenges arise, my problem-solving skills come into play. I coached my team to help them look for solutions that could provide the answers needed while still allowing them to grow and meet their goals. I hold each member of my teams accountable for their revenue performance but understand it’s my job as their leader to get them there and utilizing the sales process is vital to achieving success. I feel like coaching and training my sales teams is also critical to their skill set development. As a leader, it's important to lead by example and spearhead digital sales initiatives to ensure continued growth and success. Show less Duties and Responsibilities:- Build and maintain a high performance sales team.- Consistently focus on meeting the needs of the customer.- Set and clarify expectations of each employee.- Coach Account Executives to achieve maximum productivity by competency development.- Identify opportunities for the AE’s and assist in developing sales strategies.- Establish performance standards and conduct timely reviews.- Recruit the best and most qualified individual for available positions.- Provide continued individual and team training.- Provide opportunities for developing employees to next level.- Coaching and managing employee performance.- Serve as a member of the management team and help develop strategic direction for the company.- Monitor commissions, reports, customer trends and competition to recommend, develop and implement changes in direction as needed. Show less Grocery and casino account executive responsible for identifying opportunities for current and prospective clients while managing a yearly average revenue stream of 10 million dollars.- Implement and evolve high-impact strategies, with my partner, to target new business opportunities in the market- Work on a team to drive account and revenue growth for the local grocery and casino industry - Understand and assess areas of growth within our current clients- Actively manage relationships by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell Show less Digital Marketing Executive in charge of the develop, implement, track and optimization of our digital marketing campaigns across all digital channels. Duties include:•Developing and managing digital marketing campaigns•Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points•Devising strategies to drive online traffic to the company website.•Tracking conversion rates and making improvements to optimize client campaigns.•Utilizing a range of techniques including paid search, SEO and PPC.•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)•Managing online brand and product campaigns to raise brand awareness.•Responsibility for planning and budgetary control of all digital marketing for clientele.•Evaluating customer research, market conditions and competitor data.•Review new technologies and keep up at the forefront of developments in digital marketing. Show less Multimedia Advertising Account Executive responsible for selling print and online advertising schedules marketing and advertisement campaigns based on advertiser marketing needs. Developing new business, increasing schedules for existing customers, and creating effective verbal and written presentations of newspaper advertising benefitsAbility to sell an advertising campaign to both potential and current clients by asking questions and using good listening skills on what their true needs and expectations are.I can quickly convert new learning skills into productive sales. I can explain product features and benefits based on Customers' needs. Show less

  • Digital Director

    Feb 2017 - Oct 2017

  • Automotive & Grocery Sales Manager specializing in digital

    Dec 2015 - Oct 2017

  • Grocery Account Executive

    Jul 2015 - Dec 2015

  • Digital Marketing Executive

    May 2014 - Jul 2015

  • Account Executive Retail Advertising

    Dec 2011 - Apr 2014
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  McClatchy

  Jul 2017 - Jul 2018

  Corporate Director of Sales

  As a successful sales team leader, my primary focus was always meeting the needs of our customers. To achieve this, it's crucial that I helped build and maintained a high-performing sales team.To do so, I set clear expectations for each employee and coached them to achieve maximum productivity by developing their competencies. I identified opportunities for each employee and assisted them in developing sales strategies essential to achieving their goals and the company's goals.I established performance standards and conducted timely reviews to ensure that my team was consistently performing at its best. Recruiting the best and most qualified individuals for available positions was crucial in my role, as is providing continued individual and team training. I provided opportunities for employee development to the next level to help ensure long-term success.Coaching and managing employee performance was an important part of my running a successful sales team and being a leader. As a member of the senior management team, I helped develop the strategic direction for the company. Monitoring commissions, reports, customer trends, and competition allowed me to recommend, develop, and implement changes in direction as needed. With these practices in place, I was able to lead the sales team to unparalleled success. Show less

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  IN Kansas City Magazine

  Jul 2018 - now

  Digital and Media Director

  My colleagues and I are part of a small group who made the decision to leave the corporate world behind and launch a hyper-local lifestyle magazine and media group. As the company's director, my roles and responsibilities were extensive. - I designed and implemented the company's digital strategies within budget requirements and set specific digital objectives, monitoring progress along the way. Ensuring smooth operation for all digital tools and applications, such as the website, blogs, and social media, was crucial to the success of the business.- I oversaw digital projects, analyzed SEO and marketing metrics, and generated innovative ideas to increase web traffic and revenue.- Launched our social media platforms to grow readership and subscribers. - Worked closely with the entire leadership team to develop a business plan and P&L that would allow us to reach our company budget and goals. - Developed performance standards and onboarding processes to ensure my sales teams had the tools they needed to be successful in hitting individual and company goals. https://www.inkansascity.com/ Show less

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  CarBid 360

  Oct 2018 - Aug 2020

  Co-Owner and CMO