Andrea Herrera - MBA, MS

Experience

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  JBS USA

  Feb 2016 - Feb 2021

  ● Developed and implemented consumer-based portfolio tools, boosting company's competitive advantage in the market● Showcased digital marketing expertise by utilizing analytics to develop and implement initiatives that successfully boost the online presence, consumer engagement, and overall sales growth● Led Stage Gate process innovation, resulting in successful product launches across short- and long-term timelines● Ensured consistent business expansion by using consumer and market information for category growth, brand penetration, and menu and product portfolio development● Played a pivotal role in organizational development by providing thought leadership on market analytics, brand positioning, and other key metrics to support executive business strategy● Maintained relationships with syndicated data partners, such as IRI and Nielsen for retail channel, as well as SupplyTrack for foodservice channel Show less ● Led cross-functional collaboration among business units, R&D, and sales departments for successful launch of new products, driving short-term innovation and development initiatives● Developed and executed marketing and sales materials, including sales stories, customer decks, briefs, and product concepts, resulting in improved communication of product value and uniqueness to target audiences● Led the creation of Pro-Forma P&Ls and developed project timelines for over 20 new product development and innovation initiatives, resulting in improved financial viability and insights to guide go-to-market strategy● Conducted market research and consumer analysis to provide data-driven insights for product innovation pathways, and syndicated data from IRI and Nielsen to have deep understanding of the category and provide information to leaders● Utilized strong communication skills to facilitate smooth collaboration among stakeholders, leading to increased efficiency and successful product launches in alignment with deliverables● Leveraged market research and consumer insights to inform product development and innovation strategies, resulting in a 20% increase in product satisfaction rates Show less ● Conducted quality control checks on incoming products and ingredients, ensuring alignment with company standards● Coordinated sensory testing logistics, organizing sessions and managing resources for gathering critical product feedback● Implemented and enforced strict R&D testing protocols for benchtop prototype development, contributing to the innovation process and successfully translating ideas into tangible, testable products● Collaborated with cross-functional teams to develop and validate cooking instructions for new products, resulting in 100% compliance with regulatory guidelines● Supported the development process by coordinating efforts across departments and exhibited knowledge contribute to the innovation pipeline Show less ● Utilized technical skills in financial management systems (e.g., SAP, Oracle) to efficiently process and track transactions● Through meticulous attention to detail, identified and implemented cost-saving measures, resulting in a 10% reduction in overall expenditures and improved profitability● Developed and implemented a streamlined journal entry management process, resulting in a 20% increase in task efficiency and a reduction in discrepancies● Implemented accounting system updates to accurately capture and track financial transactions for analysis● Created visually appealing dashboards and reports using advanced Excel functions and data visualization tools, providing key insights to stakeholders and enabling data-driven decision making Show less ● Generated error-free reports and documents utilizing Agristats and SAP, ensuring high-quality data for strategic planning● Utilized technical skills in data analysis to mitigate future risks and ensure smooth operations within the production plant● Implemented new budget tracking tools across all production plant locations nationwide, resulting in standardized financial management practices, enhanced budgetary control, and achievement of cost savings● Coordinated zero-based budgeting process, ensuring accurate financial forecasting and resource allocation● Spearheaded the implementation of zero-based budgeting methodology, optimizing resource allocation and achieving a 10% increase in overall budget efficiency Show less

  • Associate Insights & Innovation Marketing Manager - Pilgrim's

    Oct 2019 - Feb 2021

  • Assistant Product Marketing Manager - Pilgrim's

    Feb 2018 - Oct 2019

  • Research And Development Technician - Pilgrim's

    May 2017 - Feb 2018

  • Production Accountant - Pilgrim's

    Jun 2016 - Apr 2017

  • Zero Based Budget Coordinator - Pilgrim's

    Feb 2016 - Jun 2016
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  The Hershey Company

  Mar 2021 - Jan 2022

  Associate Brand Manager of Innovation - ONE Brands

  ● Led brand innovation from discovery to ideation for ONE Protein Bars, introducing new flavors that set the brand apart in a competitive market, earning praise for surpassing branding performance and elevating product innovation standards● Conducted thorough market analysis and trend research, resulting in the brand's ability to anticipate and adapt to market shifts and evolving consumer preferences, resulting in product sustainability and new customer acquisition● Conducted qualitative and quantitative market research studies to identify consumer trends and preferences, as well as partner with third party vendors such as Suzy to gather insights and measure consumer interest on product concepts● Led the Project Management Office (PMO) to successfully oversee the end-to-end management of projects, resulting in the successful commercialization of products within specified timelines● Fostered collaboration among teams, resulting in a 15% increase in interdepartmental coordination and productivity Show less

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  ChifA Peruvian Chinese Restaurant

  Jul 2021 - Dec 2022

  Owner

  Owner

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  Leprino Foods

  Jan 2022 - Mar 2024

  Manager of Marketing & Innovation

  Leprino Nutrition Business Unit● Lead market positioning and growth for the Leprino Nutrition brand, implementing customer-centric strategies that elevated brand perception, loyalty, and establish a strong precedes in the marketplace● Successfully enhance audience connection through new to company marketing strategies, routinely analyzing KPIs and ROI to uncover trends and make enhancements to future initiatives● Manage social media platforms and the website by keeping content up-to-date and implementing SEO enhancements, which has increased online visibility and engagement by 50%● Implement data-driven decision making processes, utilizing analytics gained from market research identify key industry trends and opportunities, leading to a 20% increase in product adoption● Orchestrate creative design direction for all marketing materials and product packaging, both internally and with external partners, resulting in enhanced brand consistency and product innovation● Demonstrate expertise in dairy ingredients, specializing in lactose and whey, resulting in disruptive and improved product offerings tailored to stay at the forefront of the industry● Lead marketing initiatives to the sports brand Ascent Protein, tasked with identifying positioning and best portfolio mix that is both profitable for the business while meeting consumers nutritional needs● Showcase expertise in launching new products, notable L-PTOtm Wellness, which is a line of products that support immune defense and is supported by large CPG companies such as Nestle, Abbott, Glanbia, and KraftHeinz● Deliver innovative consumer education on product benefits including coffee creamers, high protein drinks, and yogurts Show less

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  Apex Trader Funding

  Jan 2024 - now

  Stock Trader
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  Abbott

  Mar 2024 - now

  Sr. Brand Manager - Innovation

  Lead Therapeutic Nutrition Innovation for Glucerna, Juven, Nepro, and all Tube Feed brands.

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  Alzheimer's Impact Movement

  Oct 2024 - now

  Alzheimer's ACT Member

  Advocate action in the fight against Alzheimer's and all other dementia.