Rafael Diaz

Experience

• 

  Shell

  Nov 2012 - Feb 2014

  Regional Sales Manager

  Management of the Regional Commercial team (external salespeople). Focus on industries and large transport companies. Strategic execution to leverage results, aligned with Shell Culture. National sales convention for training, motivation and implementation of the new commercial structure. Preparation of the pipeline flow to streamline information and the entire process, development of goals, indicators and KPIs, monitoring of all results from the commercial area, monitoring of salespeople during field visits for negotiations and professional development, training for everyone involved in sales, segmentation and division of territories, incentive campaigns and implementation of new strategies and injection of organizational culture for everyone involved. Show less

• 

  Command Alkon

  Feb 2014 - Sept 2024

  Responsible for strategic commercial planning.Commercial and marketing restructuring, development of anew commissioning and remuneration model for the commercial team,reformulation of prices and implementation of a new commercial policy, newcommercial processes and development of the entire sales funnel viaCRM, reformulation of service areas, definition of goals, KPI's andindicators, motivation training, sales and products, conventionInternational sales.I monitored the performance of salespeople in the field during visits and meetingsnegotiation. Show less

  • Director of Sales - LATAM

    Jun 2022 - Sept 2024

  • Director of Operations

    Jun 2019 - Sept 2022

  • Sales Manager

    Feb 2014 - Jun 2019
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  TopCon

  Nov 2024 - Mar 2025

  CRO

  - Develop and implement scalable revenue growth strategies.- Align marketing, sales, and customer success teams to provide an integrated, customer-centricexperience.- Monitor key performance metrics and adjust actions based on data-driven insights.- Explore new market opportunities and foster innovation in business initiatives.- Build and strengthen strategic partnerships to expand TopCon Suite's market presence.

• 

  CarbonCure Technologies

  Apr 2025 - now

  Business Director - LATAM

  As Director of Sales for Latin America at CarbonCure Technologies, I lead the company’s commercial expansion across the region, promoting innovative decarbonization solutions for the concrete industry.I work directly with ready-mix producers, construction companies, and key industry stakeholders to implement CarbonCure’s technology, which injects recycled CO₂ into concrete — reducing its carbon footprint without compromising performance, quality, or cost.