
Mona Y.
Marketing Intern

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About me
Agile Coach
Education

Ecole Nationale de Commerce et de Gestion - Casablanca
2010 - 2014Master's degree Marketing & Sales
Experience

Precom
Jun 2011 - Aug 2011Marketing Intern- Elaboration d’un plan d’action de communication en marketing direct ; - Segmentation de marché et prospection de clients ;- Négociation et vente.Supports : Magazine Hôtellerie News et Guide des MRE.
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Banque Populaire du Maroc (Groupe) Inc
May 2012 - Jul 2012Marketing Intern- Etude des déterminants de la fidélité des clients de la BCP.

AIESEC
Jul 2012 - Jul 2013Vice President External RelationsGestion de trois équipes:- Sales: Segmentation de marché et prospection de clients, coaching en sales meetings et négociation.- Public Relations: Organisation de rencontres professionnelles (conférences, séminaires, job fair, galas)- Corporate Marketing: Développement de l'image de marque d'AIESEC, et de sa responsabilité sociale à travers l'organisation d'actions sociales.

Hyundai Motor Company
May 2013 - Jul 2013Sales And Marketing Intern- La veille concurrentielle: un outil important pour développer un avantage concurrentiel dans le secteur de l'automobile.- Analyse des prix des principaux concurrents de Hyundai de 2008 à 2012.

Maroc Export
Aug 2013 - Sept 2013Marketing And Public Relations Intern
AXA Partners
Jan 2014 - Sept 2017- Development and execution of the digital transformation strategy within the entity ;Projects: B2B2C/B2C E-commerce, web & mobile apps, agile working, …etc ;- Elaboration of communication and marketing tools with AXA and white label branding (infographics, posters, flyers, catalogues…etc.) ;- Elaboration of activity reports (key account metrics) ;- Project management of EXCOM strategic projects ;- Coordination of EXCOM activities, resources and information. - Management of the contract FINANCECOM (RMA Watanya Assurance & BMCE Bank) ;- Preparation, development and execution of sales strategies and full marketing plans to support the achievement of sales objectives ;- Forecast and track key account metrics ;- Identification of opportunities within territory and collaboration with sales teams to ensure growth attainment.
Marketing & Digital Transformation Project Manager
Nov 2014 - Sept 2017Key Account Manager
May 2014 - Nov 2014Intern in Marketing & Sales
Jan 2014 - Apr 2014

EY
May 2018 - Dec 2019Business Analyst & Proxy Product OwnerTeam: EMEIA FSO Technology Enabled TransformationThe EY Technology Enabled Transformation Center of Excellence main's objective is to develop and improve IT strategies for our clients. We offer our clients innovative solutions and advisory to help them drive their digital transformation successfully. My activities within the entity:- Proxy Product Owner: Integration of Guidewire as a new Claims Management Solution for P&C Insurance (Discovery and Inception Phase) / French Multinational Insurance Company | UK.- Senior Consultant: Elaboration of the RFP for a new Life Insurance Platform / Spanish Insurance Company | Madrid. Show less

NuvolOps
Jan 2020 - May 2022Product OwnerMy role in the team is the Product Ownership of the NuvolOps mobile apps for crew, aircraft owners, and other technical staff.My responsibilities:- Define goals, scope, and roadmap for the different products.- Gather and analyze the business requirements from the stakeholders. - Conduct user interviews, gather feedback, and iterate as per Design Thinking best practices.- Work closely with UX/UI to prototype the best possible product.- Create epics and user stories using Behavioral Driven Development (BDD) spec'ing practices.- Take leadership on the refinement process and all Agile ceremonies.- Plan, monitor, and manage sprints and backlogs.- Keep track of the team's success metrics and KPIs using the Agile metrics.- Keep track of the product's metrics using Google Analytics.- Take leadership on the team and product OKRs' definition and delivery.- Plan and coordinate the product releases with all parties, including communication campaigns and store management.- Keep the team focused and save time :) Show less

Nuvolar Works
Jan 2020 - May 2022Product OwnerNuvolar Works is a technology services company that is specialized in building cloud-based applications for both business and consumer markets. One of our main products is NuvolOps - a Business Aviation Management application that helps small to large-sized Operators manage different aspects of their business.You can find my current responsibilities in NuvolOps listed in the Experience above.

Bynder
Jun 2022 - nowAs a Team Lead of two software engineering teams, I am dedicated to steering teams towards achieving outstanding results through strategic planning and execution. My role covers 3 main responsibilities:- Delivery: Ensure the successful delivery of my teams' initiatives and goals.- Team dynamics: Foster a collaborative and high-performing culture within and across my teams.- Change management: Effectively manage changes and adaptations within my teams to ensure smooth transitions. As an Agile Lead, my core mission is to anchor the application of Agile principles within my teams, ensuring that our processes are as efficient, flexible, and productive as possible. Fostering positive team dynamics is at the heart of what I do. I strive to create an environment where open communication, mutual respect, and collective accountability are the norm, empowering each team member to thrive and contribute to their fullest potential.
Engineering Team Lead
Jun 2023 - nowAgile Lead
Jun 2022 - May 2023
Licenses & Certifications

Certified SAFe 5 Agilist
Scaled Agile, Inc.Aug 2022
Design Thinking - From Ideas to Action
IDEOFeb 2021
Certificat DALF - Institut Français
Institut françaisMay 2005
Certified Scrum Product Owner (CSPO)
EuropeanScrum.org - Scrum and Agile with European AccreditationMay 2019
Volunteer Experience
Project Manager
Issued by Flambeau d'Espoir on Jan 2010
Associated with Mona Y.VP Public Relations
Issued by AIESEC on Jan 2011
Associated with Mona Y.
Languages
- frFrench
- spSpanish
- enEnglish
- arArabic
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