
Sheryl Wooldridge
Area Sales Manager

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About me
Business Development Manager UK @lystechnologies.io
Education

Port Elizabeth Technikon
1987 - 1989National Diploma Analytical ChemistryStudied and qualified as an Analytical Chemist
Experience

Godfrey Syrett
Jan 2006 - Jan 2010Area Sales ManagerWorking on projects within the public and private sectors to include universities, NHS and corporate clients.Offering a full portfolio of office furniture solutions to include; desking, seating and storage products. Designing work spaces to incorporate both bespoke and standard furniture solutions.Developed furniture manufacturing, specification and planning expertise.

J.T. Ellis Furniture Limited
Jan 2010 - Jan 2016Regional Sales ManagerNew business development providing student accommodation for Universities, Private Developers, Contractors and Colleges. Also, providing specially designed furniture for the Care and Hotel Sectors.Managing large scale and value projects of between £20,000 and £1mill from as early as planning permission stage and through to installation. Working closely with design team to ensure best use of available space whilst adhering to the clients needs.Building and maintaining relationships with all stakeholders throughout the duration of projects, managing quality and client expectations. Show less

FG Library Products Ltd
Jan 2012 - Jan 2014Sales Manager SouthResponsible for generating new business in the Southern Region. Specialist in education interiors, with responsibility for the HEI sector.Consultative approach through the library design process and selecting from a comprehensive product portfolio to maximise space and project requirements. Providing solutions that incorporate library shelving, furniture, display and signage solutions that respond directly to clients needs. Working with architects, designers and end users to fulfil project deliverables within budget. Expertise in designing learning spaces and IT suites. Actively gathering market insight to inform new product development.Nurturing existing relationships and continually working to develop strong networks. Show less

Link 51 Storage Systems
Jan 2016 - Jan 2018National Sector Specialist - EducationMy role was the development of greater specialisation in the Education Sector for the Public Sector Regional Sales management team by facilitating their route to market. This is being achieved via successful bids for Government and Education framework agreements and tenders, developing and achieving preferred supplier status within construction and FF&E providers and having a prominent presence in new build education environments.

Curtis Furniture
May 2018 - Nov 2019Regional Sales ManagerRegional Sales Manager for Curtis Furniture - UK supplier of hotel furniture.

Made Better by Ellis
Nov 2019 - Feb 2025Business Development Manager - Hotel & CareWorking closely with architects, designers, hoteliers and contractors to deliver stunning interiors for many hotel and care projects.With over 20 years’ sales experience along with a wealth of industry knowledge. I have worked within the furniture industry for 14 years providing exceptional furnishing solutions to both the public and private sector, commercial interior and residential sales projects. Specific venues include hotels, care homes, and student residential.I look forward to working with you and your company, please do not hesitate to contact me if you have any queries Show less

LYS Technologies
Feb 2025 - nowBusiness Development Manager UKBusiness Development Manger UKLive healthier with light
Licenses & Certifications

National Diploma Analytical Chemistry
- View certificate

Diploma in Management (Level 3)
ILMApr 2019
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