Elayne Glick

Experience

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  Euromoney Institutional Investor

  Dec 1999 - Feb 2010

  Publisher, Capital Markets

  Had overall P&L responsibility for 5 news products Total Securitization, Derivatives Week/DW Online, Real Estate Finance & Investment, Power Finance & Risk and Credit Investment News with combined annual revenues of $7.5 million. Developed award-winning electronic news service, Total Securitization and launched companion events, print supplements and official conference daily news service. Grew profitability of Institutional Investor News capital markets portfolio by 83% through cost-cutting, increased subscription revenues and developing new revenue streams. Developed enhancements to electronic products including databases, rankings, special tracking sections related to financial regulation/TARP based on continual market and customer feedback. Worked with advertising staff to develop innovative supplements, online and email marketing initiatives for clients including a bi-annual supplement on CDOs, Rising Stars programs for Real Estate and Securitization and Derivatives, Reg AB conference series and email sponsorships. Show less

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  Thomson Reuters

  Jun 2010 - Mar 2011

  Contract - Audience Development

  Develop and implement strategic audience development plans for Buyouts Magazine, Venture Capital Journal, peHub and Hedgeworld subscriptions, advertising and events.

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  Crain Communications

  Mar 2011 - Aug 2022

  Director of Audience Marketing & Acquisition, Pensions & Investments

  Generate $5 million+ annual subscription and registration revenue for print, digital, research and events products as well as controlled circulation and highly qualified complimentary conference registrations. • Tripled digital site license revenue, averaging double digit annual growth.• Supervised a team of 5, continually assessing staffing needs, reorganizing as needed.• Developed content marketing lead generation programs contributing to a 30% growth in new sales.• Drove continual improvement to the P&I Research Center resulting in 68% revenue growth.• Developed and implemented marketing strategy, positioning and copy for brand initiatives.• Managed paid and qualified registrations for domestic and international live and virtual conferences.• Integral to 2020 pivot to virtual events, orchestrating registration, engagement and reporting. • Implemented investor relations database in Salesforce for asset owner recruitment for events.• Launched several newsletters including Global Digest, ESG Digest and P&I Japan.• Managed print, online and email newsletter circulation.• Developed and implemented circulation and frequency reduction resulting in $200K annual savings.• Initiated and managed strategic partnerships with industry associations. Show less

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  Somerset Business Consulting

  Sept 2022 - May 2023

  Marketing Consultant and Strategic Advisor

  Retained by select firms to develop and implement strategic go-to-market plans and audience development for high ticket information, events and data services. Additional services include database building, copywriting, strategic planning, competitive research, pricing and revenue modeling.

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  CFA Institute

  May 2023 - now

  Membership Marketing