Kasia Kozłowska

Experience

• 

  Praca.pl

  Jul 2012 - Mar 2017

  Copywriter

  - content marketing in SEO department- internal link building, copywriting

• 

  OPONEO.PL

  May 2018 - Apr 2021

  SEO Specialist

  - performing tasks related to both on-site and off-site SEO on Polish and European markets- technical optimization of sites- conducting SEO audits and analyses with the use of SEO tools and applications: Screaming Frog, Ahrefs, Senuto, Seostation, Semrush, Searchmetrics, SurferSEO, Majestic, OnCrawl, GSC, Google Analytics, Google Trends, Google Data Studio, and others- proposing and implementing improvements, new landing pages, etc. - UX-related tasks (mockups)- AB tests with the use of R's Causal Impact library- preparation and evaluation of content plans Show less

• 

  CCC SA

  Apr 2021 - Jun 2021

  SEO Specialist
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  OPONEO.PL

  Jul 2021 - Jan 2025

  Main tasks:✔ develop and execute the SEO roadmap aligned with business objectives✔ coordinate with content and web teams for SEO alignment✔ ensure proper crawling, indexing, and rendering (Googlebot-friendly)✔ oversee site architecture, URL structure, and internal linking✔ optimize for Core Web Vitals, page speed, and mobile usability✔ develop a content strategy based on keyword research and search intent✔ optimize metadata (titles, descriptions), headings, and schema markup✔ oversee E-E-A-T compliance to improve Google’s trust signals✔ implement topic clusters and pillar content for better ranking✔ track organic traffic, conversions, and keyword rankings✔ build dashboards in Google Analytics (GA4), Search Console, Data Studio✔ provide C-level reporting with actionable insights Show less

  • Head of SEO

    Dec 2022 - Jan 2025

  • SEO Team Leader

    Jul 2021 - Dec 2022
• 

  Packhelp

  Feb 2025 - now

  Head of Marketing

  ✔ develop and execute marketing strategy aligned with business goals✔ oversee brand positioning, messaging, and storytelling✔ lead performance marketing campaigns (SEO, PPC, social, email)✔ manage and mentor the marketing team✔ drive customer acquisition, retention, and revenue growth✔ optimize marketing funnel and conversion rates✔ analyze market trends, competitors, and customer insights✔ collaborate with sales, product and IT teams✔ manage marketing budget and ROI optimization✔ oversee PR, partnerships, and influencer collaborations Show less